-Dollar Shave Club -Chene Rouge Video...
Transcript of -Dollar Shave Club -Chene Rouge Video...
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-Dollar Shave Club
-Chene Rouge Video
-Animoto
Cliff Tillery– Digital Marketing Consultant
Welcome To Make It Loud!
WiFi Name: MIL_Guest
Password: Volkswag3n
Video Marketing
-Insert fancy definition here
-Many business owners see this as
more complicated than it actually
is
-If you’re not using videos, you are
quite possibly losing business to
those that do
What Videos Do For You
-Capture the attention of your
target market
-Keep browsers on your website
longer
-Demonstrate what you do faster
-Engage more
Bring On The Data
-One study suggest 1 60 sec.
video=1.8 million words (which is
equal to 3600 web pages; at one
page/hour, it would take 150 days)
-100 million- the number of people
that watch at least one video/day
-90% of online shoppers say a
video helps them decide to buy
More Data
-Better retention- 80% of browsers
recall watching a video on a site
they visited
-46% of that 80% took action-
looked for more info, visited the
website or purchased
-64% of browsers are more likely
to buy after watching a video
More Crazy Numbers
-403% Austrailian realtors reported
listings with videos received that
many more inquiries
-Forbes reports 59% of executives
would rather watch a video than read
-65% go to vendors website
-45% contact the vendor
-50% purchase
It’s Not Just Online
-Videos on email marketing
campaigns have been shown to
increase click through rate (2-3x)
-Reduces opt out rates (~75%)
-Has been shown to increase
subscriber to lead rates by about 50%
-Clearly using videos increases
conversion
Videos By The Numbers
-You have 10 secs to grab attention
-Attrition rates: You will lose
-20% in 10 seconds or less
-33% by 30 seconds
-45% by 1 minute
-60% by 2 minutes
-These numbers remain consistent
regardless of how long the video is
Crazy Tidbit
-While desktop viewers last no longer
than a minute or two, mobile viewers
stick around longer
-iPhone- stay 2.4 minutes
-Android- 3 minutes
-iPad users- an average of 5 min
Data On Sharing
-The case for shorter videos:
-15 sec videos are shared 37%
more than those 30-60 seconds
-the longer the video, the less
likely it is to be shared
Random Facts That I Found Cool
-Eye mapping studies reveal that
thumbnails of videos improve click
through rates
Youtube Vs Facebook
- Rather than just uploading videos to
Youtube and posting the link, more
people are just uploading the videos to
Youtube Vs Facebook Shares
-While share interactions on Youtube are
going down, Facebook engagement is
increasing
Look Into The Crystal Ball
-Invodo (you know…”they”) predict
that 74% of all internet traffic will be
video…by 2017!
-If this is true, it’s crucial to develop
this aspect of your marketing strategy
NOW!
Your Video Marketing Strategy
-What do you want to show your
target market?
-Think about buyer personas
-Information seekers
-Those seeking services like yours
-Those seeking YOU!
--Dollar Shave Club
Things To Video
-Business Introductions- your 90 sec
-Product demonstrations
-Anti-product demonstrations (people
love to see things blow up, smashed
or grilled)
-Before and after pictures
-Funny stuff
-Point is, plan your message
Types of Videos
-Old fashion way…grab a video
camera and start shooting
-Use your cell phone
-Image based videos
-Animoto
-Roxio
-Windows 8 Moviemaker
Video & SEO
-Google has several metrics to
determine if your website is any good
-3 metrics that mean the most:
-Bounce Rate
-Number of Pages Viewed
-Time on site
-Videos can keep people on your site
longer which helps you rank better
Animoto Demo
-Let me teach you how to master video
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