Dollar shave club
-
Upload
salisbury-university-social-media-marketing-class -
Category
Small Business & Entrepreneurship
-
view
517 -
download
1
Transcript of Dollar shave club
![Page 1: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/1.jpg)
Dollar Shave Club
David Pruett, Christopher Burke, Evan Miller
Tuesday, December 9, 14
![Page 2: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/2.jpg)
Who Are We?https://www.youtube.com/watch?v=ZUG9qYTJMsI
Tuesday, December 9, 14
![Page 3: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/3.jpg)
SWOT AnalysisStrengths:
Cheap and convenient
Weaknesses:
Lack of immediacy
Opportunities:
Social Media
Subscription based
Threats:
Established branded razor market
Tuesday, December 9, 14
![Page 4: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/4.jpg)
Objectives & Goals
Enter an established market with a new strategy
Increase awareness and club members
Make money
Tuesday, December 9, 14
![Page 5: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/5.jpg)
Target Audience
“Anyone with a face”
focused on younger generation
Primarily men, they are currently in the process of reaching out to the female market
Tuesday, December 9, 14
![Page 6: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/6.jpg)
Social Media StrategyPrimarily facebook and YouTubeExpanding presence on twitter and instagram
Tuesday, December 9, 14
![Page 7: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/7.jpg)
Posting Strategy3-4 times a day on average
Holiday and event posting
Humor
Interaction with customers
Tuesday, December 9, 14
![Page 8: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/8.jpg)
Tuesday, December 9, 14
![Page 9: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/9.jpg)
Engagement & ListeningRespond and interact with customers on multiple platforms
Active campaign, we are not sure about listening
Tuesday, December 9, 14
![Page 10: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/10.jpg)
Results
Tuesday, December 9, 14
![Page 11: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/11.jpg)
Results
Tuesday, December 9, 14
![Page 12: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/12.jpg)
Results
1.1 million active subscribers
$7.2 million in monthly sales
10% volume share of U.S. cartridges
Tuesday, December 9, 14
![Page 13: Dollar shave club](https://reader033.fdocuments.net/reader033/viewer/2022052508/55a10f051a28ab6a508b474c/html5/thumbnails/13.jpg)
Works Citeddollarshaveclub.com
http://www.socialbakers.com/facebook-pages/214066708638063-dollar-shave-club
http://www.youtube.com/user/DollarShaveClub
WIRED." Wired.com. Conde Nast Digital, 31 Oct. 2012. Web. 24 Nov. 2014.
"Is the Dollar Shave Club Membership Worth It?" Dealnews, 11 July 2014. Web. 24 Nov. 2014.
Tuten, Tracy L., and Michael R. Solomon. Social Media Marketing. Boston: Pearson, 2013. Print
Tuesday, December 9, 14