. Business Consulting - An Overview Business consulting indicates both the industry and practice of...
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Transcript of . Business Consulting - An Overview Business consulting indicates both the industry and practice of...
Business Consulting - An Overview
Business consulting indicates both the industry and practice of hiring external consultants to help organizations improve their performance primarily through independent analysis of existing organizational problems and development of plans for improvement. The practice of offering business executives third party advice, expertise, and support with the aim of enhancing the business's performance resulting in an overall increase in the value of the business for its shareholders.
Organizations hire consultancy services for many reasons, including gaining external advice and access to the consultants' specialized expertise. Consultancies may provide specific solutions, development of coaching skills, technology implementation, strategy development, or operational improvement services.
Introduction
Sera Consultancy Services is promoted by SHANTANU CHITGOPKAR.
He has 18 years rich & relevant sales, marketing, strategy and business development experience, having worked in giant organizations like Kansai Nerolac paints, Parle Agro, Godrej, Pepsi (Tropicana division) in India, besides working across Middle east & Africa.
He has been instrumental in starting up operations successfully in past four assignments. In the last one, he turned around a sick brewery to an $70 mio t.o. and initiated merger with DIAGEO Africa.
Has launched numerous prestigious brands, built sales orgns, developed strategies, built supply chain systems, developed vendors
Vision
“TO PROVIDE SALES, MARKETING & STRATEGIC EXPERTISE TO ORGANIZATIONS TO ENABLE THEM TO DELIVER STRONG BRANDS TO THEIR MARKETS THROUGH MOST ECONOMICAL DISTRIBUTION CHANNELS AT LEAST COST BY A MOTIVATED AND FOCUSSED SALES FORCE”.
Mission
“ To work closely with clients to develop workable solutions to business problems, develop systems, monitor implementation of plans, and transfer knowledge to clients teams”
Services Provided
Building organization structure
Sales & distribution management
Market research
Brand development
Brand communication strategy
Brand Campaign
Marketing Campaign
PR Strategy
CSR Strategy
Why us?
Proven track record of building businesses- empathy with clients
Hands-on work style
In depth problem analysis
Focus on soft skills and understanding customer needs
Multiple solution generation
Involvement in implementation and outcomes
Cost effective solutions within client budgets
Who should work with us?
Organizations which lack large resources, expertise or time to execute their vision
Cos. Lacking experience in sales & marketing strategies
Start up or mid sized cos. Looking to scale the next level
Visionary leader looking for support
Cos. Wishing to invest in their brands and distribution infrastructure
Cos. Wishing to expand their product range
Benefits of Consultancy
Freedom to hire domain specialist
Independent view of company operations
Minimum interference in daily co. operations
Fast tracking of business objectives
Minimum risk of trial & error
Measurable time bound performance
Obtain long term learning
Key requirements
Active client commitment to agreed plans
Client commitment to provide agreed resources
Client’s continuous involvement in the project
Regular communication and time commitment from client