+

Building Partnerships for Better Marketing Success

+Southern Georgian Bay Chamber of Commerce

Networking Opportunities

Advertising

Building Awareness

Business Development & Education

Discounts

B2B Sales

Why are you a member?

+

Business Partnerships?

Alliance Marketing & Marketing Co-operations?

Product Bundling Opportunities?

What about:

+Business Partnerships

Product and service trading, bartering

Lead generation & referral agreements

Shared advertising

Shared business knowledge & mentor systems

Alliance marketing, marketing Co-operations & product bundling

An arrangement where entities and/or individuals agree to cooperate to advance their interests.

+Alliance Marketing & Marketing Co-operations Marketing activities undertaken by more

than one entity, jointly to promote and sell a concept, product or service which benefits all stakeholders.

The objective being to tap the full potential of a market by bundling specific competences or resources.

Other terms for this are, marketing partnerships, co-marketing and cross marketing.

Example: Travel Packages (Flight & Hotel)

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Product BundlingOffering several products for sale as one combined product, a ‘packaged deal’ or ‘product compilation’.

This helps average costs, consumer demand and the value perception.

Consumers appreciate the resulting simplification of the purchase decision.

The products or services comprising the bundle can come from different producers or service providers.

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Product Bundling Pure Bundling

Occurs when a consumer can only purchase the entire bundle or nothing.

Mixed Bundling

Occurs when consumers are offered a choice between purchasing the entire bundle or one of the separate pieces.

+Allia

nce

Marke

ting &

Pro

duct B

undlin

g E

xam

ple

s

Travel packages (Flight & hotel)

Summerlicious & Winterlicous restaurant events

Communications packages (Internet, tv, cell phone and home phone)

Passport to Prana (Toronto Yoga Studios)

+Bra

insto

rmin

g

Pet Grooming Service

&

Pet Store

+Bra

insto

rmin

g

Clothing Store

&

Salon

+Bra

insto

rmin

g

Maid Service

&

Lawn Cutting Service

+Bra

insto

rmin

g

Dentist

&

Optometrist

+Bra

insto

rmin

g

All Midland Gyms & Fitness Centers

+Bra

insto

rmin

g

Insurance Companies

&

Security System Providers

+Start forming your marketing partnerships today.