© BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising...
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Transcript of © BEWEB 2007 Gouden Gids Les Pages D’Or Often underestimated but with amazing advertising...
© BEWEB 2007
Gouden Gids Les Pages D’Or
Often underestimated but with amazing advertising potential
Gouden Gids / Les Pages D’Or
A top 10 site in its own right
Massive but qualitative audience
Impactful presence (exclusivity as a norm)
Excellent targeting opportunities
Exceptionally high CTR’s for ads targeted on results pages
A top 10 site... with unique qualities
1. Msn
2. Skynet
3. Skyblog
4. Het Laatste Nieuws
5. Zita
6. Het Nieuwsblad
7. Kapaza
8. VRT
9. De Standaard
10. Pages d’Or / Gouden Gids 1.577.000 monthly UV’s
Gouden Gids / Pages D’Or is the # 1 non-portal site with nation-wide coverage
* Metriweb January 07
A massive reach and a qualitative audience...
Criteria Gouden Gids / Les Pages D'Or Msn Skynet Telenet
Group 1 137 99 119 81
Group 2 121 106 117 98
Group 3 112 102 106 119
Group 4 89 87 88 87
Group 5 89 108 94 125
Group 6 62 95 84 113
Group 7 63 112 76 94
Group 8 48 92 67 103
Never or Primary 59 121 77 101
Lower Secondary 70 106 87 134
Higher Secondary 86 95 90 94
College 142 100 124 97
University 136 88 123 83
Selectivity index from CIM metriprofil
A qualitative environment...
Many sites with large audiences have the look and feel of a christmas tree
With so many elements on one page, any ad gets lost in the clutter
Gouden Gids / Pages d’or managed to avoid this pitfall
Site design is clean and sober, focusing on usability
Well-designed ads can have a very strong impact
Look at Gouden Gids / Pages d’Or vis à vis the competition and convince yourself…
Exclusive presence at zero additional cost
With their focus on usability for the consumer, Promedia has decided to maintain a simple rule : one ad at a time
a banner on the homepage
a skyscraper on the results pages
Your benefits:
Exclusive presence (per industry)
Excellent visibility
Facts, Figures and Rates (January 2008)
Contextual targeting possibilities
You can target the skyscraper (results page) in accordance with the query :
Well-being ( beauty, family, health)
Leisure (eating out, hobbies & interests, recreation & entertainment, travel & tourism )
Professional services (business services, events, finance & real estate, legal & governement, marketing, printing & publishing, transport & storage )
Real Estate (building & construction, garden & outdoors, DIY & repairs )
Automotive (vehicle parts, vehicle sales, vehicle services & repairs )
Exceptionally high CTR results
Targeted campaigns on Pages d’or / Gouden Gids invariably generate excellent results
We will now provide some examples of recent, successful campaigns and their average CTR: D’hondt Fortis Ikea Pfizer Simyo
D`Hondt
Average CTR: 0,37%
Fortis Bank
Average CTR: 0,47%
Ikea
Average CTR: 0,81%
Pfizer (illustration of the formats)
Average CTR: 0,39%
Simyo (illustration of the formats)
Average CTR: 0,23%*
*Average CTR of the skyscraper and the banner
Commercial Offer
Short-term campaigns Considerable share of inventory 3-week period
Long-term campaigns Lower SOI 90-day period
Short term campaigns
21 days
25% SOI (10% SOI on run of site)
National coverage (breakdown NL or Fr also available)
Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)
Section Impressions Price (€)
ROS 840.000 10.080
Auto 42.000 670
Business 446.250 6.694
Construction 44.625 723
Leisure 89.250 1.339
Women & health 52.500 788
Long-term campaigns
90 days
10% SOI (5% SOI on run of site)
National coverage (breakdown NL or Fr also available)
Skyscraper (targeted @ 15€ CPM, ROS @ 12€ CPM)
Section Impressions Price (€)
ROS 1.800.000 21.600
Auto 72.000 1.080
Business 765.000 11.475
Construction 76.500 1.148
Leisure 153.000 2.295
Women & health 90.000 1.350
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