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Audience Profile Business owners and management level employees. People who feel the stress of...
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OUTLINE Audience Profile Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment in their company. Often work long hours. Age – late 30’s and older. Well educated. Successful. Possibly with families to support, who also take precedence over sleep. Delivery Small groups in a board room with a laptop and just interested management. Message Our phones are damaging our sleep, but they can be used to promote productivity and aid in healthy sleep. Purpose Promote the Sleep Genius App as part of a sleep strategy to promote productivity
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Increased demands of the workforce Mobile devices allow for a state of constant connectivity
Transcript of Audience Profile Business owners and management level employees. People who feel the stress of...
OUTLINE Audience Profile
Business owners and management level employees. People who feel the stress of responsibility in the workplace and often have an investment in their company. Often work long hours. Age – late 30’s and older. Well educated. Successful. Possibly with families to support, who also take precedence over sleep.
Delivery Small groups in a board room with a laptop and just
interested management. Message
Our phones are damaging our sleep, but they can be used to promote productivity and aid in healthy sleep.
Purpose Promote the Sleep Genius App as part of a sleep strategy
to promote productivity
MOBILE DEVICES
The Cure for and Cause of Sleep Disorders
Sleep Genius Inc.Alanna Lewis
OVERVIEW Increased demands of the workforce Mobile devices allow for a state of
constant connectivity
HOW CONNECTED ARE WE?
More than 67% of North Americans own a Smartphone
Average of four mobile devices per person in the US
The cost? Your health.
Our devices are
damaging our sleep
SLEEP AND PRODUCTIVITY Sleep deprivation is
damaging to your physical and mental health
Sleep is important for productivity
Fatigue-related productivity costs are estimated at $1967/employee annually
What is sleep loss
costing you?
SLEEP STAGESN1 Sleep “Drowsy Sleep”
N2 Sleep“Light Sleep”
N3 Sleep“Slow Wave
Sleep”
N4 Sleep“Deep Sleep”
REM Sleep“Dream Sleep”
Brainwave Frequencies Hz (cycles per second)Slow
Frequency Fast Frequency
Delta Waves0.5-3 Hz
Theta Waves4-8 Hz
Alpha Waves9-12 Hz
Beta Waves13-30 Hz
N3 and N4 Sleep N1 Sleep
N2 Sleep
REM Sleep
Awake
Sensory cues such as light sound smell and balance influence sleep.
Sensory cues from our mobile devices are having a negative impact on sleep
PRESENTEEISM
SLEEP DISRUPTORS: SOUND
N1 and N2 sleep are light sleep stages
You are likely to be roused by unusual sounds
Problem: Sound
Solution: White Noise
Machine
SLEEP DISRUPTORS: BLUE LIGHT
Artificial light cues interrupt our circadian rhythms
Shorter light wavelengths emitted from mobile devices suppresses melatonin production
Problem: Screens
SLEEP DEFICIT This is my personal
sleep deficit over the past few months
Sleep deficits cause: Increased reaction
time Impaired judgment Impaired decision
making skills Impaired problem
solving abilities
Updated Sleep Deficit
How Our Phones Can
Help
SLEEP ALARMS Choose your
awake time Alarm sounds at
bed time Keeps you from
staying awake too late
Helps develop a sleep schedule
SLEEP SOUNDS a.k.a. Auditory
Facilitated Relaxation
Use regular sounds to mask irregular environment noises
For those who think rain is the perfect lullaby
Combine calming sounds
THE SLEEP GENIUS
SOLUTION
SMART ALARM Actigraphy measures motor activity Determines when you are in light sleep stages Prevents sleep inertia Regular “fixed time” alarm clocks result in an 89% chance
of sleep inertia.
Adapts your screen to the time of day
Filters out blue light emissions
Helps to maintain your natural melatonin production
Helps maintain your natural circadian rhythm
BLUE LIGHT BLOCKERS
BINAURAL BEATS Use structured sound waves to
synchronize regions of the brain Mimic natural sleep cycle frequencies
CONCLUSION Sleep is a fundamental biological issue Important to health and wellness Vital for productivity
Who can afford to spend so much time sleeping anyways?
The truth is you can’t afford not to.
REFERENCESChilcott, L., and C. Shapiro. "The Socioeconomic Impact of Insomnia.
An Overview." National Center for Biotechnology Information. U.S. National Library of Medicine, 1 Jan. 1996. Web. 22 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/10163422>.
Fingas, John. "Two-thirds of Americans Now Have Smartphones." Engadget. 11 Feb. 2015. Web. 21 Mar. 2015. <http://www.engadget.com/2014/02/11/two-thirds-of-americans-now-have-smartphones/>.
Fryer, Bronwyn. "Sleep Deficit: The Performance Killer." HBR.org. Harvard Business Review, 1 Oct. 2006. Web. 23 Mar. 2015. <https://hbr.org/2006/10/sleep-deficit-the-performance-killer>.
Hemp, Paul. "Presenteeism: At Work - But Out of It." Choixdecarriere. Harvard Business Review, 1 Oct. 2004. Web. 21 Mar. 2015. <http://www.choixdecarriere.com/pdf/6573/2010/Hemp2004.pdf>.
Horowitz, Seth S. "Understanding the Science of Sleep." SleepGenius.com. Sleep Genius, 8 Feb. 2013. Web. 21 Mar. 2015. <http://sleepgenius.com/universe/wp-content/uploads/2014/06/Whitepaper-1_Sleep-Genius_SHorowitz.pdf>.
Johannes, Laura. "Alarms Decide When You Should Really Wake Up." WSJ. Dow Jones & Company Inc., 23 Apr. 2012. Web. 23 Mar. 2015. <http://www.wsj.com/articles/SB10001424052702303592404577361962413693708>.
REFERENCESKrugman, Michael. "Brainwave Frequencies During Waking, REM, and
Non-REM Sleep." Soundersleep. Michael Krugman, 1 Jan. 2008. Web. 22 Mar. 2015. <http://soundersleep.com/uploads/waves2%28w%20pics%29.pdf>.
"Normal Sleep." Sleep Disorders Center. University of Maryland Medical Center, 30 July 2013. Web. 23 Mar. 2015. <http://umm.edu/programs/sleep/patients/normal-sleep>.
Rosekind, M.R., K.B. Gregory, M.M. Mallis, S.L. Brandt, B. Seal, and D. Lerner. "The Cost of Poor Sleep: Workplace Productivity Loss and Associated Costs." National Center for Biotechnology Information. U.S. National Library of Medicine, 10 Jan. 2010. Web. 24 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/20042880>.
"Sleep Inertia 12 Facts." EasyWake.me. Dream Trap Commercials Ltd, 1 Jan. 2015. Web. 22 Mar. 2015. <http://www.easywake.me/articles/article-sleep-inertia-12-facts>.
Smith, Melinda, Lawrence Robinson, and Robert Segal. "How Much Sleep Do You Need?" Sleep Cycles and Stages, Lack of Sleep, and How to Get the Hours You Need. Helpguide.org, 1 Feb. 2015. Web. 24 Mar. 2015. <http://www.helpguide.org/articles/sleep/how-much-sleep-do-you-need.htm>.
Urbandroid Team. "Twilight." Google Play. Google, 30 Mar. 2014. Web. 21 Mar. 2015. <https://play.google.com/store/apps/details?id=com.urbandroid.lux&hl=en>.
REFERENCES"Why Is Sleep Important?" - NHLBI, NIH. 22 Feb. 2012. Web. 21 Mar.
2015. <http://www.nhlbi.nih.gov/health/health-topics/topics/sdd/why>.
Wood, B., M.S. Rea, B. Plitnick, and M.G. Figueiro. "Light Level and Duration of Exposure Determine the Impact of Self-luminous Tablets on Melatonin Suppression." National Center for Biotechnology Information. U.S. National Library of Medicine, 31 Mar. 2013. Web. 20 Mar. 2015. <http://www.ncbi.nlm.nih.gov/pubmed/22850476>.
