力锐品牌国际 贰零壹肆年
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力锐品牌国际 贰零壹肆年
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极具国际视野、简约时尚的品牌设计典范
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塑造品牌的过程就是在塑造品牌气质的过程。严谨的逻辑为骨架、支撑起品牌呈现的核心是体验、而最终呈现的结果则
由用户感知;在此过程中、空间、平面、音乐、味道、交互、产品、服务等所有能刺激到受众知觉的元素均在可利用的
元素之中;设计则是如何针对体验目标合理选择这些元素、并打散重组这些信息塑造品牌气质的过程、这就是现代品牌
设计的逻辑 —— 欧阳黎明
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创意产业的特殊性在于它不是一个依靠规模与低价成本控制而存在的行业,同时专业领域以及专业人才的细分催生出行
业新的存在形式;力锐是一个执掌核心创作思维、协同团队创作、擅长资源整合而存在的品牌公司,其公司的运营思维
的先进性,决定了公司规模的精准性,其依靠核心创作团队提供核心创意,整合行业最优秀的协作资源共同完成客户的
任务;这样的协作模式大大提高了创意的多样性,同时减低了创意成本,节约了客户资源。
剔除一切表象、直面本质;价值、携手、共赢!
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Is Laserbrand office
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业务领域:
力锐国际 2002 年于香港成立, 10 年来专注于企业及产品视觉及体验设计、分别设置 “品牌顾问设计” “商业地产推
广” “商业空间设计”及“影视广告拍摄制作”
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核心优势:
力锐的核心优势在于对 品牌改造设计上的资深认知以及实战经验,为中国企业品牌之路贡献了大量优秀案例。
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力锐品牌国际 CEO :欧阳黎明
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案例 CASE
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项目时间: 2013 年
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项目时间: 2013 年
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客户:达美数码 (力锐商业空间设计) 项目背景:河南某地某数码客户的商业空间
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客户:红蜻蜓女装 RDF (力锐品牌顾问设计) 核心策略: 塑造女性知性、时尚、优雅的女装品牌形象
涉及项目工作: 品牌战略分析、品牌定位、品牌形象设计、商业展示空间设计
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客户:红蜻蜓女装 RDF (力锐品牌顾问设计) 核心策略: 塑造女性知性、时尚、优雅的女装品牌形象
涉及项目工作: 品牌战略分析、品牌定位、品牌形象设计、商业展示空间设计
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商业地产: 佐邻购物中心系列
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谢谢 THANKS!
www.laserbrand.hk
力锐国际(深圳)品牌策划有限公司 地址: 深圳、南山区、华侨城 LOFT 创意园 E-4 栋
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