ადვოკატირების ინსტრუმენტები

saqarTvelos wiTeli jvris sazogadoeba

GEORGIA REDCROSS SOCIETY

advokatirebis

instrumentebi (gamocema meore)

advokatirebis instrumentebi2

advokatirebis

iniciativis

dagegmva

sasurvelia rom yoveli advokat-irebis kampaniis dawyebis win gaim-arTos Ria diskusia imis Sesaxeb, Tu ras niSnavs zogadad advokatireba Tqveni gundisa Tu organizaciisaT-vis. mniSvnelovania ganisazRvros Tu rogor gesmiT advokatireba gundis SigniT da rogoria Tqveneuli mid-gomebi. dasawyisisaTvis unda ganisaz-Rvros, Tqveni organizaciis (gundis) Rirebulebebi, misia da istoria, rac mniSvnelovnad xels uwyobs organi-zaciuli identobis SenarCunebas da warmatebuli kampaniis qvakuTxedi gaxlavT.

rodesac muSaoba giwevT rTul so-cio-politikur garemoSi, xasgasmiT mniSvnelovania detalurad dagegmili da xmamaRali advokatirebis kampani-is wamowyeba da misi strategiuli ganviTareba, romelic swored birT-vi gaxlavT warmatebuli kampanii-sa. zemoT ganxiluli ganmartebebis Sersabamisad, radgan advokatireba aris sistemuri da logikuri pro-cesi, romelic Tavis TavSi moicavs gansazRvrul nabijebsa da saqmia-nobebs, qvemoT moyvanilia ramoden-ime mniSvnelovani nabiji, romlebic sasicocxlod aucilebelni ari-an warmatebuli kampaniis ganxor-cielebisaTvis.

unda gvaxsovdes, rom advokatireba ar gaxlavT mkacrad gansazRvruli proce-si. zemoT moyvanili nabijebi ar aris aucilebeli ganxorcieldes mxolod im TanmimdevrobiT, ra TanmimdevrobiTac aris moyvanili, savsebiT dasaSvebia kampaniis ganviTarebisas maTi gadaadg-ileba arsebuli saWiroebebidan gamom-dinare. Tqven da Tqvens mokavSireebs SesaZlebelia mogiwioT adaptireba garemosTan, romelic sakmaod rTuli advokatirebis kampaniis mimdinareo-bisas sakmaod xSirad icvleba, xolo garemos cvlilebasTan erTad aseve unda Seicvalos Tqveni strategiac, raTa ax-ali gamowvevebis daZleva moxdes bevrad ufri efeqturi da swrafi saSuale-bebiT.

instrumenti:

garemos analizi

qvemoT moyvanili instrumenti, gare-mos analizi saSualebas gvaZlevs je-rovnad SevafasoT is garemo, romlis farglebSic vgegmavT advokatirebis kampaniis ganxorcielebas.

SesaZleblobebis cxrili-s (grafiki ix. qvemoT) pirvel ujraSi unda Caw-eroT yvela is xelisSemSleli faqto-ri, romelic Tqveni azriT TavisTavad qmnian xelovnur barierebs kampaniis ganviTarebis procesSi. mas Semdeg rac zustad ganvsazRvravT xelis-SemSlel faqtorebs, gadavdivarT Semde etapze, meore ujraSi ganvsaz-RvravT xelisSemSleli faqtorebis xarisxs, anu ramdenad mniSvnelovani zianis miyeneba SeuZlia mas Tqveni kam-paniisaTvis:

advokatirebis instrumentebi 3

maRali - faqtori, romelsac gaaCnia kritikuli mniSvneloba Tqveni kam-paniisaTvis uSualo zegavlenas axdens rogorc Tqvens saqmianobebze, aseve uSualod gundis wevrebze. es faqtori sxvadasxva xerxebiT xels uSlis advokatirebis kampaniis jero-van ganxorcielebas. saSualo - xelisSemSleli faqtore-bi, romlebsac marTalia ZaluZT ziani miayenon Tqvens zogierT saqmia-nobas, magram maTi daZleva SesaZlebe-lia saSualo an grZelvadian perspeq-tivaSi. dabali - xelis SemSleli faqto-ri, romelic iribad (arapirdapirad) uSlis xels advokatirebis kampaniis farglebSi dagegmili saqmianobebis ganxorcielebas. SeuZlebelia advokatirebis kampaniis ganxorcielebiT yvela im gamowvevis gadawyveta, romlebsac TiToeuli CvenTagani yoveldRiurad awydeba. sasurvelia movaxdinoT fokusireba im faqtorebze, romelic moniSnuli gvaqvs rogorc maRali riskis Sem-cveli da gamoviyeniT specialuri kiTxvari, romelsac ewodeba advoka-tirebis gzamkvlevi kiTxvebi . es xerxi dagvexmareba zustad ganvsaz-RvroT is Tu, SerCeuli maRali risk-is Semcveli problemebidan romeli eqvemdebareba gadawyvetas advoka-tirebis kampaniis meSveobiT. Cvens mier SemoTavazebuli advokatirebis gzamkvlevi kiTxvebi ar gaxlavT amomwuravi da Sesabamisad TiToeul TqvenTagans SeuZlia Tavis Sexed-ulebisamebr da saWiroebidan gamom-dinare daumatos an moaklos nebi-smieri SekiTxva. mas Semdeg rac xelisSemSleli faqto-ris mniSvneloba gansazRvrulia, ga-davdivarT mesame ujraze, sadac unda miuTiToT ramdenad aris SesaZlebeli sasurveli cvlilebis miRweva advoka-tirebis kampaniis meSveobiT: maRali - cvlilebis miRweva SesaZle-belia mokle droSi, jerovani advoka-tirebis kampaniis ganxorcielebis SemTxvevaSi.

saSualo - cvlilebis miRweva Sesa-Zlebelia, magram saWiroa ufro meti dro. dabali - cvlilebis miRweva SeuZle-belia advokatirebis gziT da Sesabam-isad saWiroebs sxva saxis midgomas.zemod moyvanili xerxebis meSveo-biT Cven vRebulobT srul suraTs imisa, Tu risi Secvla gvsurs da ra xelisSemSleli faqtorebi (bariere-bi) gvxvdeba kampaniis ganxorcielebis procesSi. Tqven unda moaxdinoT fokusireba im problemebze, rom-lebic identificirebulni arian rogorc maRali mniSvnelobis da romelTa advokatirebis kampaniis sa-SualebiT pozitiuri cvlilebis miR-wevis albaToba aseve aris maRali. sasurvelia maqsimum ori kritikuli barieris amorCeva advokatirebis strategiis Camoyalibebisas, radgan Tavidan aviciloT strategiis gadat-virTva. advokatirebis gzamkvlevi kiTxvebi (ix. qvemoT) da aseve Tqveni sakuTari kriteriumebi dagexmarebaT Caatar-oT garemos zusti analizi, rac sac-icocxlod mniSvnelovani gaxlavT efeqturi advokatirebis kampaniis gansaxorcieleblad.


miznis gansazRvra gaxlavT fundamen-turi nawili Cveni kampaniis dagegmvis procesisa. advokatirebis kampanias SesaZlebelia gaaCndes 1-3 miznamde. ufro meti miznebis arsebobam Ses-aZlebelia gamoiwvios resursebis deficiti da Cveni strategia gaxados Znelad gansaxorcielebeli. manam-de sanam gadavidodeT strategiis SemuSavebaze, sasurvelia ganvaxor-cieloT problemis jerovani analizi da movaxdinoT problemis saerTo formulireba (problemis formuli-reba gaxlavT mokle aRwera proble-misa, romlis mogvarebasac isaxavT miznad.)mas Semdeg rac problemis formuli-reba dasrulebulia, unda moxdes am problemis pozitiur movlenad gadaqceva Sexedulebisamebr, anu risi cvlileba gvsurs da rogor vxedavT am cvlilebis ganxorcielebis Sesa-Zleblobas mokle, saSualo da didx-nian perspeqtivaSi. amisaTvis unda ganvsazRvroT ra saxis cvlilebis moxdena gvsurs: politikuri cvli-leba, sakanonmdeblo cvlileba, cvl-ileba arsebuli praqtikisa, damok-idebulebis cvlileba da a.S. cvlilebebi SesaZlebelia davyoT Sem-deg kategoriebad:cvlilebebi mimarTvaSi - rodesac Za-lauflebaSi myofi xalxi cvlis mimarTvis, saubris formas Tqvens mier identificirebul problemasTan mimarTebaSi. magaliTad premier min-istri pirvelad, Tavis yovelkvireul gamosvlaSi axsenebs aRniSnul prob-lemas.

proceduruli cvlilebebi - rodesac uSualod gadawyvetlebis miRe-bis procesi ganicdis garkveul cvlilebebs. magaliTad mTavro-ba gansazRvravs Tavis politikas dainteresebul mxareebTan mWidro kunsultaciebis Semdgom.

cvlilebebi damokidebulebaSi - rodesac damokidebuleba procesis sxva monaw-ileebis mimarT xdeba ufro metad

Zalauflebis

wyaroebis

gansazRvra

advokatirebis procesSi aucilebelia sworad Sefasdes Zalauflebisa da cvlilebis urTierTkavSiri. arsebobs sayovelTao azri imis Sesaxeb, rom advokatirebis kampaniis miznis miRw-evis Sedegad Secvlili politika da kanonmdebloba aris sawindari pozi-tiuri da amavdroulad xanrZlivi socialuri efeqtisa. arsebobs Za-lauflebis sxvadasxva done, romleb-sac ZaluZT rogorc dadebiTi, aseve uaryofiTi zegavlenis moxdena ad-vokatirebis kampaniaze. imisaTvis rom gavigoT romeli Zalauflebis done aris CvenTvis mniSvnelovani konk-retuli miznis misaRwevad, amisaTvis unda CavataroT Zalauflebis donee-bis analizi, raTa zustad ganvsaz-RvroT Zalauflebis is matareblebi, romelTa gamoyenebac moxdeba kampani-is ganxorcielebisas, raTa miRweul iqnas konkretuli mizani. aRniSnuli analizi saSualebas gvaZlevs davinax-oT is zegavlenebi, romelsac sxva-dasxva Zalebi axdenen advokatirebis procesze.

nabiji 2.

misaRwevi

miznis

gansazRvra


keTilganwobili. magaliTad rodesac xelisufleba ganixilavs sazogadoe-bas ara rogorc konkurents, aramed rogorc SesaZlo partniors.

Sinaarsobrivi cvlilebebi - is faqto-brivi politikuri, sakanonmdeblo, sabiujeto da strategiuli cvlile-bebi, romlebic uSualod arian dakav-Sirebulni Cvens advokatirebis kampa-niasTan. cvlilebebi qcevaSi - rodesac xdeba, rogorc idvividTa, aseve organi-zaciaTa qcevis wesebis cvlileba. magaliTad, rodesac saxelmwifo asajaroebs sxelmwifo dazRvevis programasTan dakavSirebul finansur informacias da a.S

rogorc wesi sazogadoebis wevrebi xSirad cxovroben aseTi saxis prob-lemebiT datvirTul garemoSi da swored am problemebze reagireba da maTi drouli aRmofxvra aris advoka-tirebis procesis erT-erTi ZiriTadi daniSnuleba.

gvaxsovdes! qcevebis, politikuri, sakanonmdeblo,

sabiujeto da strategiuli cvlilebebi - yvela

erTad aRebuli qmnis problemebiT datvirTul

garemos da TiToeuli, reagirebis sxvadasxva

gzasa da mizans moiTxovs. esa Tu is mizani

gamomdinareobs konkretuli cvlilebebis ganx-

orcilebisaTvis dasaxul gzaze.

nabiki 3

vis

ZaluZs

cvlilebebis

moxdena?

dainteresebuli mxareebis

analizi

imis gansazRvra, Tu ramdenad gansx-vavebulia sxvadasxva dainteresebuli mxareTa damokidebuleba problemis mimarT, aris gadamwyveti zogadad advokatirebis procesis jerovani ganxorcielebisaTvis. dainteresebul mxareTa analizi gvexmareba zustad ganvsazRvroT mTavari samizneebi, aseve pontenciuri mokavSireebi da oponentebi.

dainteresebul mxareTa analizis ra-modenime saSualeba arsebobs. Cvens wi-naSe warmodgenilia erT-erTi yvelaze martivi da efeqturi saSualeba, romelsac ewodeba Zalauflebisa da nebis matrica. am matricis sa-SualebiT Tqven SeZlebT zustad gansazRvroT is Zalebi, romlebTanac mogiwevT urTierToba kampaniis ganx-orcielebis periodSi.


lia iyvnen Tqveni mTavari samizneebi da iqcnen Tqvens prioritetad. Tqven aseve saSualeba geqnebaT gansazRv-roT iseTi moTamaSeebic, romlebsac ar gaaCniaT Zalauflebis maRali done, magram SeswevT unari daxmareba gagiwion mniSvnelovani samizneebze (gamgeblebi, politikosebi, popu-laruli xalxi da a.S.) zegavlenis moxdenis kuTxiT. potenciuri oponen-tebi, romlebic ganlagebulni arian matricis marcxena mxares, unda sru-lad iyvnen identificirebulni, ris Semdegac unda miiRoT prevenciuli zomebi imisaTvis, rom am unkanasknelT ar mieceT saSualeba xeli SeuSalon Tqvens mier wamowyebul advokatire-bis kampanias.. am etapze Tqven axdenT im moTa-maSeebis prioritizirebas, romleTa mimarTac iqneba mTeli Tqveni Zalisx-meva mimarTuli. SemoxazeT yvela is moTamaSeebi, romlebic Tqveni azriT mniSnvelovanni arian kampaniisaTvis.. mas Semdeg rac ganaxorcielebT moTamaSeebis prioritizireba,s unda daiwyoT msjeloba imaze, Tu ra saxis clilebis moxdena gsurT maT qcevaSi imisaTvis, rom aRniSnuli moTamaSeni gaxdnen bevrad ufro efeqturni da sasargebloni Tqveni kampaniisaTvis. Tqven SegiZliaT pirdapir matricaze aRniSnoT sasurveli cvlilebebis traeqtoria rogorc Cvens mier mocemul grafazea (ix. matrica) mag-aliTad: Tu Tqven gsurT didi Za-lauflebis mqone moTamaSeebis cno-bierebis amaRleba kampaniis mTavar sakiTxTan dakavSirebiT, raTa ufro aqtiurad moxdes maTi CarTva prob-lemis mogvarebis procesSi. maSin SegiZliaT TiToeuli cvlilebis traeqtoria dayoT ramodenime nabi-jad: . mosalodneli - mcire cvlilebe-bi, romlebic adastureben im faqts, rom moTamaSe moZraobs swori mimar-TulebiT da pasuxobs Tqven RonisZie-bebs (mag. ufro mets saubrobs Tqvens problemaze, monawileobas iRebs Sesa-bamis SexvedrebSi)

instrumenti:

Zalauflebisa da

nebis matrica

aRniSnuli savarjiSo sasurvelia Sesruldes maSin, roca gundi sruli SemadgenlobiT eswreba Sexvedras, radgan Tioeuli maTganis azri iqnas gaTvaliswinebuli.. qvemoT moyvanili matrica unda gadaitanoT qaRaldze (flip-Cartze).. gundis wevrebma breinstormingis (ideebis Camoyra) saSualebiT unda gamoavlinos yvela is SesaZlo dain-teresebuli mxare (individebi, or-ganizaciebi), romlebic raime saxis zegavlenas moaxdens problemaze an uSualod aRmoCndebian zegavlenis qve. (SeniSvna: yvela aseTi mxaris saxe-li, gancalkevebiT dawereT baraTeb-ze/webovan qaRaldebze.. ganaTavseT baraTebi matricaze Semdegi principiT: a) Tqveni Sexed-ulebiT ra sididis Zalauflebas flobs individi/organizacia imis-aTvis, rom dagexmaroT cvlilebis miRwevaSi b) ramdenad didi survili gaaCnia individis/organizacias imisa rom dagemxaroT Tqveni miznis miRwev-aSi. sasurvelia baraTebis ganlagebi-sas iqonioT raime saxis mtkicebule-bebi (gamokvlevebi, piradi saubrebi, interviuebi, dakvirvebebi da a.S.). matrica saSualebas mogcemT ga-moavlinoT Tqveni potenciuri sam-izneebi, mokavSireebi da oponentebi imis da mixedviT Tu romel ujraSi arian isini ganTvasebulni. moTa-maSeebi Zalauflebis maRali doniT (matricis zeda ori ujra) sasurve-


daxmareba mniSvnelovnad zrdis kam-paniis warmatebis Sanss, kavSirebis damyarebisas sasurvelia sagulda-gulod awon-dawonoT yvela is upi-ratesobebi da gamowvevebi, romlebic Tqvens momaval urTierTobas unda mohyves Sedegad.

kavSirebsa da koaliciebs SeswevT unari mniSvnelovnad gazardon ad-vokatirebis kampaniis efeqturoba, sxvadasxva resursebisa da jgufebis mobilizebis gziT, rogorc adgilo-briv, aseve regionalur da central-ur doneebze, magram aseTi kavSirebis damyareba da rac kidev ufro mmniS-vnelovania maTi SenarCuneba, sakmaod rTuli amocana gaxlavT. imisaTvis rom miiRoT sasruveli pozitiuri Sedegi, saWiroa meti yuradRebiT moekidoT mokavSireTa SerCevis pro-cess da aqcenti gaakeToT iseT moTa-maSeebze, romlebTanac saerTo inter-esebi gakavSirebT.

kavSirebis damyarebisas sasurvelia gaiTvaliswinoT Semdegi garemoebebi:

zustad ganusazRvreT Tqvens mo-maval mokavSires kampaniis mTavari mizani, romlis garSemoc unda moxdes konsolidireba. aqtiurad CarTeT mokavSireebi nebismieri arsebuli problemis ganx-ilvis procesSi. ganaviTareT axali wevrebis miRebis kriteriumebi da meqanizmebi. gansazRvreT ra Sedis mokavSireTa kompnetenciaSi da ra ar.

rogorc ukve avRniSneT mocemu-li kriteriumebis Secvla savsebiT dasaSvebia, radgan es ukanasknelni Tqvens konkretul situaciaze unda iyvnen morgebulni. urTierTTanamS-romlobis memorandumis gaformebiT Tqveni gundi/organizacia garkveul iuridiul garantiebs iRebs, rac sa-surveli mdgradobis, erT-erTi mTa-vari indikatori gaxlavT.

nabiji 4

gavaZlieroT xma

mokavSireebis

daxmarebiT

. moulodneli - saSualo da gr-Zelvadiani progresuli cvlilebebi, romlebic gaxlavT Tqvens mier wamow-yebuli warmatebuli advokatirebis kampaniis da masze zegavlenis momx-denebis aqtiuri saqmianobis Sedegi (mag. ubiZgoT sxva pirebs dadebiTi zegavlena moaxdinon Tqvens kampania-ze). sasurveli - grZelvadiani cvlile-bebi, romlebic agrZeleben arsebobas kampaniis farglebs gareTac da ari-an Sedegi uxilavi Zalebis aqtiuri Carevisa, Zalebisa romlebic Tqven kontrols ar eqvemdebarebian. (mag. normebisa da faseulobebis cvlile-bebi mTavrobis SigniT inicirebuli uxilavi Zalebis mier da a.S.)

kavSirebis

buneba da

mniSvneloba

kavSirebis damyareba aris advokatire-bis kampaniis erT-erTi umniSvnelova-nesi Semadgenelli nawili. SesaZle-belia Tqven gundi sakmao zegavleniT sargeblobs, Tumca mokavSireebis


nabiji 5.

kampaniis

ganviTareba

naTeli mesiji-

warmatebuli

kampaniis

safuZveli.

advokatirebis kampaniis warmoebisas, komunikacia erT-erT umniSvnelo-vanes rols asrulebs. komunikaciis mizani gaxlavT kampaniis monawileTa informireba, darwmuneba da saWiro biZgis micema saqmianobebis ufro efeqturad ganxorcielebis mizniT. pirvel rigSi sasurvelia SevimuSavoT erTi, yvelasaTvis gasagebi, safuZ-vliani mesiji, romelic Seajamebs poziciasa da im cvlilebebs, romlis miRwevac advokatirebis kampaniis saSualebiT unda moxdes. aseTi saxis mesijis SemuSaveba dagexmarebaT sxva ufro gansaxvavebuli saxis mesijebis momzadebaSic, romlebic Tavis mxriv aseve dakavSirebulni iqnebian kampani-is sxvadasxva aspeqtebTan da gaTvli-li iqnebian sxvadasxva tipis audito-riaze. informaciis mniSvnelovan wyarod SesaZlebelia ganvixiloT dainter-esebuli mxareTa analizi, rac uTu-

od dagvexmareba efeqturi mesijis momzadebis procesSi. aseve ZiriTadi mesijis safuZvelze SesaZlebelia SevimuSavoT sxvadasxva saxis slogane-bi da gamonaTqvamebi, romelTa gamoy-enebac aseve sakmaod efeqturad aris SesaZlebeli. qvemoT SegiZliaT ixiloT 10 (aTi) oqros wesi efeqturi mesijis ganvi-TarebisaTvis. aRniSnuli instrumen-ti saSualebas gvaZlevs SevimuSaoT efeqturi mesiji, romelic momavalSi aucileblad gaxdeba Cveni warmatebis garanti. swored efeqturad SemuSave-buli mesiji xvdeba, yvelaze zustad, sazogadoebisa da gadawyvetilebis mimRebi pirebis gulebs - es garemoeba ki kampaniis wamratebis Sansebs er-Ti-orad zrdis.

instrumenti:

10 oqros wesi

efeqturi mesijis

ganviTarebisTvis

1. icnobdeT Tqvens auditorias: gaigeT maTi mosazrebebi, maT prob-lemebi, maTi faseulobebi da pri-oritetebi.2. icnobdeT Tqvens garSemo arsebul politikur situacias: ra saxis ga-mowvevebi da problemebi arsebobs Tqvens sakiTxTan dakavSirebiT? ra saxis zegavlenis moxdena SeuZliaT am garemoebebs, Tqvens mier SemuSavebul mesijze ? 3. gasagebi da mokle mesiji: darwmun-diT imaSi, rom Tqveni mesiji advilad aRsaqmelia iseTi msmenelisaTvisac,


romelic ar aris jerovnad gaTvic-nobierebuli da Sesabamisad ar ic-nobs sagans. Tavi SeikaveT Jargonebis xmarebisagan. 4. gamoiyeneT realuri ambebi, aRebu-li realuri cxovrebidan: adamianuri momenti xdis problemas realurs. personaluri istoriebi realobad aqcevs im gamowvevebs, romelTa wina-Sec dganan realuri pirovnebebi. ase-Ti midgoma xdis mesijs bevrad ufro relevantursa da advilad aRsaqmels Tqveni miznobrivi auditoriisaTvis5. gamoiyeneT zusti da Zlieri si-tyvebi: magaliTad: daexmareT umweo xandazmulebs!, qalTa uflebebi, adamianTa uflebebia! da a.S.6. gamoiyeneT faqtebi da cifrebi: Zalzed mniSvnelovania is garemoeba, Tu romel faqtebs irCevT mesijis Sedgenisas da Tu ra formiT gadas-cemT Semdgom am faqtebs SerCeul auditorias. magaliTad, gamonaTq-vami yoveli 3 xandazmulidan 1..... - auditoriisaTvis ufro efeqturi da gasagebia vidre xandazmulTa 30%....... monacemebis moyvana cifre-bis gamoyenebis gareSe, aseve sakmaod efeqturi xerxi gaxlavT mag: Cveni qveynis mosaxleoba yovelwliurad ufro met fuls xarjavs saReW-rezin-aze, vidre usaxlkaroTa dasaxmareb-lad gascems da a.S.7. ubiZgeT Tqvens auditorias mo-qmedebisaken: Tqven naTlad unda ganumartoT Tqvens auditorias is, Tu ra konkretul qmedebebs elodeb-iT maTgan. mag: xeli moawereT Cvens eleqtronul peticias an mxari dau-WireT Cvens kanonproeqts parlamen-tSi da a.S.8. ar gadatvirToT mesiji: sakmarisze meti informaciis miwodeb, (bevri de-talebi) SesaZlebelia mesiji gaxados Znelad aRsaqmeli auditoriisaTvis9. waradgineT problemis mogvarebis gza: yovelTvis ganumarteT Tqvens auditorias is gzebi da saSualebebi, romelTa meSveobiTac SesaZlebelia konkretuli problemis mogvareba. 10. gazardeT mesijis zegavlena: sasur-

velia radio da satelevizio mesijis (video klipi, radio reklama da a.S.) gadacemis dros, gamoiyenoT special-uri damatebiTi efeqtebi mag: musi-kaluri foni, efeqturi vizualuri elementebi da a.S.

arsebobs mesijis gadacemis uamravi saSualeba. iqedan gamomdinare, Tu ra Sinaarsis gaxlavT da romeli au-ditoriisaTvis aris igi gankuTvnili. Tqveni gansasazRvria, Tu romeli taqtikisa Tu meTodis gamoyeneba aris ufro mizanSewonili mocemul momentSi arsebuli politikuri Tu socialuri mdgomareobidan gamom-dinare. aseve gasaTvaliswinebelia kulturuli da tradiciuli aspeqte-bi, maSin rodesac problemaze iwyebT saubars.

imisaTvis, rom mesijis gadacemiT miviRoT sasurveli Sedegi, gasaTval-iswinebelia Semdegi oTxi garemoeba:

wyaro : vis gancxadebaze moaxdens auditoria reagirebas da vis endo-ba igi ? mag: adgilobrivi cnobadi pirovnebebi da Temis SigniT pativce-muli adamianebi, romelTac uSalod SeexoT aRniSnuli problema (mag: adamianis uflebebis darRveva da a.S). zog SemTvevebSi es misia SesaZlebelia daekisros mWermetyvel sazogadoebis wevrs an kidev cnobil saerTaSoriso eqspets da a.S.

formati : ra formiT gadascemT Tqvens mesijs, imisaTvis rom miiRoT

nabiji 6.

mesijis

gadacema


maqsimaluri Sedegi? magaliTad wer-ili Tu pirispir Sexvedra? angariSi, bukleti, sareklamo rgoli, maRali donis konferencia, Tu dokumenturi filmi ? dasaSvebia aseve, aRniSuli formatebis kombinirebac.

dro : romelia saukeTeso dro Tqveni mesijis gadasacemad ? Tqven SegiZliaT miamagroT Tqveni mesiji garkveul movlenas. (mag: erovnuli dResawaulebi, profesiuli dReebi, da a.S)

adgili : arsebobs Tu ara raime saxis specialuri adgili an RonisZie-ba, sadac Tqveni mesijis gadacema gazrdis mis Zalas da iqneba safuZ-veli bevrad ufro didi zegavlenis moxdenis. magaliTad: prezentacia parlamentSi, sakrebulos sxdoma, saerTaSoriso konferenciebi da a.S

riskebis

Sefaseba

advokatirebis kampaniss ganxorciele-ba Tavis TavSi moicavs garkveul riskebs, rac zogierT SemTxvevebSi konfliqtis gamomwvevi mizezic Ses-aZlebelia gaxdes. swored amitom mniSvnelovania rom advokatirebis kampaniis dagegmvisas gaTvaliswinebu-li iqnas sxvadasxva saxis riskebi, gamowvevebi da negatiuri situaciebi, romlebic savaraudod iCenen Tavs kam-paniis ganxorcielebisas.

imis gaTvaliswinebiT, rom efeqtu-

ri kampaniis warmarTva garkveul riskebTan aris dakavSirebuli, miz-enSewonilia ganxorcieldes jerovani riskebis Sefaseba. aRniSnuli moqmede-ba dagexmarebaT iseTi saxis strate-giis SemuSavebaSi, sadac minimumade iqneba dayvanili yvela is riskebi, romlebmac SesaZlebelia xeli SeuSa-lon Tqveni kampaniis jerovan ganxor-cielebas.

instrumenti:

advokatirebis

risk-analizi

es gaxlavT sakmaod martivi instru-menti, romelic saSualebas gaZlevT gaiazroT yvela is riski da negatiuri garemoeba, romlebic SesaZloa Tan ax-ldes Tqvens mier wamowyebul advoka-tirebis kampanias.

aRniSnuli instrumenti aseve gex-marebaT imis gansazRvraSi, Tu ra RonisZiebebi unda gatardes imisaT-vis, rom minimumamde Semcirdes an sulac Tavidan iqnas acilebuli yvela saxis potenciuri riski.

risk-analizis Sedegebi sasurvelia SeitanoT Tqvens mier SemuSavebul advokatirebis kampaniis gegmaSi.

nabijebi: Tqvens kolegebTan erTad, brein-stormingis saSualebiT CamoyareT yvela is SesaZlo riski, romelic Tqveni kampaniis ganxorcielebas Sei-Zleba axldes Tan. mag: romeli konk-retuli moqmedeba aris Tqveni azriT


safrTxis Semcveli? SeswevT Tu ara unari Tqvens mier inicirebul aq-tivobebs gamoiwvion uaryofiTi Se-degi ? rogoria am riskebis buneba da a.S. mas Semdeg rac gansazRvravT ZiriT-ad riskebs, gaiazreT maTi potenci-uri zegavlena Tqvens organizaciaze, TanamSromlebsa Tu moxaliseebze (mag: reputacia, statusi da a.S.). saurvelia gaiTvaliswinoT Semdegi kategoriebi: maRali : katastrofuli zegavlena, romelic kiTxvis niSnis qveS ayenebs Tqveni gundis/organizaciis/moZrao-bis arsebobas. saSualo : moklevadiani maRali zianis momtani efeqtebi, romlebic SesaZloa gadaizardnon grZelvadian-Si. dabali : SesamCnevi ziani, ro-melsac ar gaaCnia Zlieri zegavlena Tqvens gundze/organizaciaze/moZrao-baze, xalxze, an zogadad kampaniaze.

axla ki droa gaiazroT, Tu rodis aris riskis an sxva negatiuri movle-nis warmoCinebis savaraudo dro: maRali: SesaZlebelia moxdes Sem-deg Tves, an ukve aqvs adgili saSualo: SesaZlebelia moxdes Sem-deg Tves/momaval weliwads dabali: iqneba didi moulodnelo-ba, Tu aseT faqts adgili saerTod eqneba ZiriTadi aqcenti, sasurvelia gaakeToT im riskebze, romlebi: ar-ian maRali zianis matareblebi da gamoirCevian moxdenis maRali alba-TobiT (aseTi SesaZlebelia iyos zo-gierTi saSualo donis riski). jgu-fis SigniT problemebis ganxilvas unda moyves Sesabamisi strategiebis SemuSaveba, raTa aRniSnuli riskebis zegavlena dayvanil iqnas minimumam-de, an saerTod iqnas acilebuli Tav-idan. kampaniis ganviTarebis bunebidan gamomdinare, risk-analizis ganxor-cieleba mizanSewonilia kampaniis ganviTarebis mTeli periodis ganmav-lobaSi

pirispir

komunikacia

termini lobireba, gamomdinare-obs sityvidan lobi, rac niSnavs misaRebs/Sexvedris adgils. advoka-tirebis SemTxvevSi lobireba pirda-pir dakavSirebulia Zalauflebis mqone pirebTan pirispir Sexvedrebis CatarebasTan. aseTi Sexvedrebis mi-zani, TavisTavad aris maTze zegavle-nis moxdena advokatirebis kampaniis sasargeblod. Zalauflebis mqone pirebTan (an maTze zegavlenis momx-denebTan) pirispir kontaqtis dam-yarebis mravali forma arsebobs. Cven gamovarCevT or ZiriTad formas mag: araformaluri saubrebi socialur garemoSi (finjan yavaze dapatiJeba, sadili, a.S) da formaluri Sexvedrebi oficialur garemoSi (politikosis pirad kabinetSi, a.S.). gadawyvetilebis mimRebi pirebis pro-cesSi uSualo CarTva aris warmatebu-li advokatirebis kampaniis mniS-vnelovani Semadgeneli nawili, Tumca aseTi Sedegis miReba yovelTvis ar aris SesaZlebeli. Tqven zustad unda gansazRvroT ro-dis da ra situaciaSi aris lobireba warmatebis momtani da rodis ara (saW-iroa drois zustad SerCeva). ZiriTadad lobireba erTgvari dar-wmunebis iaraRi gaxlavT, romelic gamoiyeneba gadawyvetilebis mimRebi pirebisa da dainteresebuli mxaree-bis Tqvens mxareze gadmosayvanad. lobireba aris xelovneba da ara mecniereba da is saSualebebi, romel-


ic gamoiyeneba urTierTobebisaTvis, mTlianad Camoyalibebulia sazoga-doebis SigniT arsebuli socialuri normebisa da faseulobebis safuZ-velze. yvela warmatebulma lobistma unda ganaviTaros sakuTari individ-ulauri midgoma da stili, romlebic gamomdinareoben sxvadasxva kerZo garemoebebidan. aseve mniSvnelovania ufro gamocdili lobistebis CarTva procesSi. magaliTad, rodesac saqme exeba maRali Tanamdebobis pirebTan Sexedrebis organizebas.

instrumenti:

webovana

SekiTxvebi

mas Semdeg, rac Tqveni strategia da ZiriTadi mesiji SemuSavebulia, mi-zanSewonilia aseve SeimuSaoT e.w. webovana SekiTxvebi (aseve cnobili rogorc SekiTxvebisa da pasuxebis furceli) da Semdgom gadaitanoT isini furcelze. webovana SekiTxvebi mzad unda gqon-deT winaswar, gadawyvetilebis mimReb pirebTan an mediasTan pirispir Sexve-dramde.webovana SekiTxvebis gamoyeneba aseve sakmaod efeqturad aris Sesa-Zlebeli gundis/organizaciis Signi-Tac. es dokumenti, saSualebas aZlevs advokatirebis kampaniis monawileeb, iqonion zusti da amomwuravi pasuxebi kampaniasTan dakavSirebul yvela Zir-iTad SekiTxvaze. Tqvens kolegebTan erTad, brein-stormingis saSualebiT, CamoyareT yvela is SekiTva, romlebic Tqveni

azriT SesaZlebelia, kampaniis mTa-vari sakiTxebis garSemo gaCndes. mniSvnelovania, yuradReba mieqces yvela im sadao garemoebebs, romlebic Tqveni ZiriTadi problemis garSemo iyrian Tavs da romlebTan dakavSireb-iTac savaraudod, mogiwevT komentar-is gakeTeba. CamoyareT mokle pasuxebi (maqs 2 abzaci) TiToeul SekiTxvaze. pasuxe-bi unda iyos yuradRebiT Sedgenili, advilad aRsaqmeli, araorazrovani da amomwuravi. idealur variantSi, Tqvens mier warmodgenili pasuxi zedmet ganmartebas aRar unda saW-iroebdes. aseve SemuSavebuli kiTx-vari SegiZliaT gamoscadoT Tqvens axloblebsa da naTesavebze, rac sa-Sualebas mogcemT dainaxoT xarvezebi da kidev ufro metad daxvewoT isini. Tqveni webovana SekiTxvebi gax-lavT cocxali dokumenti, rome-lic unda SemuSavdes sxvadasxva magaliTebis gamoyenebiT, rac aucile-beli gaxlavT imisaTvis, rom TiTioel monawiles hqondes saSualeba mis sab-oloo CamoyalibebaSi Tavisi wvlilis Setanisa. kiTxvaris ganaxleba unda moxdes regularulad, gamomdinare ukanaskneli aqtivobebidan. (mediasTan urTierToba da a.S.)

molaparakeba

molaparakeba aris instrumenti, romelic misi mniSvnelovani rolidan gamomdinare, pirdapir advokatirebis centrSi aris ganTavsebuli. molapar-


akebis gansazRvreba aris Semdegi: mo-laparakeba aris procesi mimarTuli sxvadasxva saxis problemebisa da kon-fliqtebis gadaWrisaken swored ma-Sin, rodesac mowinaaRmdege cdilobs Tqvens interesebis sferoSi SemoW-ras. molaparakebis gziT moqiSpe mxareebi Tanxmdebian iseT pirobebze, romlebic misaRebi gaxlavT orive maTganisaTvis (anu aRweven konsesuss). rogorc mtruli politikuri gare-mos, aseve konfliqturi situaciebis arsebobis SemTxvevaSi, molaparakebis gziT kompromisis miRweva sakmaod rTuli saqme gaxlavT. xolo rac Seex-eba SedarebiT ufro mSvidobian gare-mos, aq molaparakebebma SesaZlebelia sakmaod dadebiTi Sedegi gamoiRos. sanam CaerTvebodeT molaparakebis procesSi sasurvelia icodeT Semdegi xerxebi:

dafiqrdiT! ras debT molaparakebis magidaze ? ra gaqvT iseTi, rac sxva jgufebs ar aqvT? ra informacias flobT sapirispiro jgufis/organizaciis Sesaxeb ? ra aris Tqveni sisuste/sisusteebi ?

iswavleT! gamoiyeneT advokatirebis kampaniis ganxorcielebis dros mogrovebuli yvela saWiro informacia, romelic exeba rogorc Tqvens partniorebs, aseve sxva samizne jgufebs. SeecadeT SexedoT problemas mowi-naaRmdegis TvaliT da gansazRvreT Tu ra kontrargumentebis wamoweva ZaluZs am ukanasknels.

SeimuSaveT molaparakebis ganviTarebis SesaZlo scenarebi!gansazRvreT konkretulad risi miRe-ba gsurT molaparakebis Sedegad?. ra aris is minimumi, ris miRebasac daTanxmdebiT ? ra aris is yvelaze uaresi rac Sei-Zleba moxdes?

arsebobs Tu ara sxva alternatiuli gamosavali ? ra variantebi aqvs meore mxares? ra aris maT SezRudvebi da risi miRw-eva surT mlaparakebis gziT? rodesac mogecemaT SesaZlebloba aucileblad moiwvieT sxva gavleniani mokavSireebi molaparakebis magidas-Tan.

mediasTan

urTierToba

im SemTxvevaSi Tu gsurT Tqvens sakiTxTan dakavSirebiT, sazogadoe-bis cnobierebis amaRleba, raTa moi-povoT am ukanasknelis mxardaWera da aseve ganaxorcieloT damatebiTi zewola gadawyvetilebis mimReb pire-bze, maSin saukeTeso gamosavali aris mediasTan mWidro muSaobis dawyeba. aseve SegiZliaT Tqveni mesijebis gasavrceleblad, aqtiurad gamoi-yenoT socialuri mediac ( Facebook, Twitter, Blogs da a.S.) qvemoT moyvanilia, mediasTan urT-ierTobis ramodenime mniSvnelovani safexuri:media-siis Sedgena: gansazRvreT, yvela relevanturi media saSualeba (gazeTebi, radio sad-gurebi, televiziebi). prioriteti unda mieniWos iseT me-dia saSualebebs, romlebsac SeswevT unari zegavlena moaxdinon Tqvens kampaniaze. (iseTi media saSualebebi, romlebsac gaaCniaT gamocdileba. warsulSi analogiur problemaze muSaobisa).


ba tele da radio interviuebisaTvis, radgan aRniSnuli interviuebi, xSir SemTxvevebSi mokldeba 30 wamamde. mag-aliTad aseve SegviZlia moviyvanoT, maRali donis gadawyvetilebis mimReb pirebTan SemTxveviTi Sexvedrebi da a.S. es xerxi cnobilia rogorc erT wu-Tiani mesiji da igi Sedgeba Semdegi komponentebisagan:

mWidro kontaqti mediasTan: sasurvelia media saSualebebs dau-kavSirdeT dagegmil RonisZiebamde minimum erTi-kviriT adre. gaagzavneT pres relizi yvela im media saSualebebTan, romlebic Sey-vanili gyavT Tqvens media-siaSi. aseve, sasurvelia daukavSirdeT mediis warmomadgenlebs, maSin rodesac raime mniSvnelovani xdeba Tqveni kampaniis garSemo. amoirCieT is Jurnalistebi, rom-lebsac warsulSi ukve gaSuqebuli aqvT Tqveni saqmianoba. mihyeviT TiToeul kontaqts: xSirad ekontaqteT telefoniT, raTa darwmundeT maT monawileoba-Si. saubrisas kiTxeT Tu gamonaxaven dros, Tqveni sxva saqmianobebis gasa-Suqeblad. gaigeT maT azri imis Taobaze, Tu ramdenad dainteresebulni arian isi-ni Tqveni istoriiT. yovelTvis dainteresdiT imiT, aqvs Tu ara Jurnalists Tavisufali dro da uaryofiTi pasuxis SemTxvevaSi daukaSirid sxva dros, radgan mniS-vnelovania pativi vceT maT datvir-Tul samuSao grafiks.

instrumenti:

erT

wuTiani

mesiji

mesijis Camoyalibebisas Zalian mniS-vnelovania gamoiyenoT maqsimum oTxi an xuTi winadadeba da Semdgom moax-dinoT Sedgenili mesijis drouli ga-dacema. es xerxi ZiriTadad gamoiyene-

gancxadeba

mtkicebuleba

magaliTi

sasurveli

moqmedeba


ukanaskneli wlebis ganmavlobaSi, sul ufro da ufro meti yuradReba eTmo-ba movlenas, romelsac socialurma media ewodeba. misi meSveobiT, aqti-urad xdeba iseTi mniSvnelovani mov-lenebis gaSuqeba, rogorebicaa: revo-luciebi arabul samyaroSi, (arabuli gazafxuli: egvipte, siria), sxvadasxva diplomatiuri incidentebi (vikiliq-sis skandali) da a.S.

termini socialuri media gaxlavT saxelwodeba instrumentebis krebu-lisa, romlis TiToeuli Semadgeneli nawilic sakuTari individualuri maxasiaTeblebiT gamoirCeva. aR-niSnuli instrumentebis gamoyenebis sixSire da maTi mniSvneloba sagrZno-blad aris gazrdili bolo wlebis ganmavlobaSi, Sedegad mniSvnelovnad aris gazrdili rogorc informaciaze wvdomisa da aseve azris gamoxatvis Tavisuflebis xarisxebic. socialuri mediis rolis gazrdam aseve Zireulad Secvala advokatire-bisa da zogadad kampaniebis warmoebis tradiciuli midgomebi, ris Sedega-dac miviReT cifruli aqtivizmis sruliad axali forma. imisaTvis rom movaxerxoT socialuri mediis instrumentebis jerovnad ga-moyeneba, unda gavecnoT mis 3 ZiriTad Semadgenel nawils: SigTavsi: socialuri media sa-Sualebas aZlevs individebs, (visac gaaCnia internetze wvdoma) Seqmnan sakuTari multi-mediuri SigTavsi (ganaTavson sasurveli informacia internetSi). momxmareblis mier Se-qnili SigTavsi, gaxlavT socialuri mediis umniSvnelovanesi Semadgene-li nawili, misi guli. Sesabamisad socialur media represiebiT ga-morCeul sazogadoebaSi, brZolis sakmaod efeqtur iaraRad gvevlineba. Sedegad safuZveli Caeyara iseT mov-lenebs, rogorebic aris kritikuli blogingi da samoqalaqo Jurnalis-tika, sadac araprofesionalebs aqvT SesaZlebloba akeTon reportebi da komentarebi imis Sesaxeb, Tu ra md-gomareobaa Seqmnili kritikuli situ-aciebis dros adgilze da gaakeTon es yvelaferi pirdapir movlenebis epicentridan (xSirad klasikur media saSualebebze operatiuladac ki)

TanamSromloba: socialuri media mniSvnelovnad uwyobs xels mcire individualuri moqmedebebis Sinaar-sian socialur Sedegebad gardaqmnis process. aseT Sedegis miRwevisaTvis

gancxadebis mxardamWeri,

ramodenime advilad gasagebi

faqti da cifri

mesijis centraluri idea

gamoiyeneT teqstSi

pirovnuli faqtori

gansazRvreT ra konkretul

moqmedebas elodebiT

auditoriisgan


ki aucilebelia saxeze iyos Semdegi moqmedebebi: onlain-dialogi, Ta-namonawileoba da erToblivi moq-medeba. onlain-dialogebs SeswevT unari Seqmnan saWiro trafiki, romelic Semdgom gardaiqmneba erTgvar inter-net virusad, ris Sedegadac moxdeba mesijis swrafi gavrceleba internet sivrceSi da xelmisawvdomi gaxdeba uamravi adamianisaTvis mTeli msof-lios maStabiT. Tanamonawileoba ewodeba iseT movlenas, rodesac ram-denime internet momxmarebelis moer erTmaneTisagan damukideblad iqmne-ba, e.w. saerTo SigTavsi , rac Tav-isTavad xels uwyobs momavali on-lain partniorobis Camoyalibebas. (wikipedia, group blogs, photo pools da a.S.) TanamonawileobiTi moqmedeba erTi nabijiT win dgas winamorbedebze, radgan igi gulisxmobs individebis CarTvas mniSvnelovani moqmedebebis inicirebis procesSi konkretuli saqmianobebis ganxorcielebis gziT. mag: onlain-peticiebis xelmowera, fondebis moZieba, RonisZiebebis or-ganizeba da a.S. yvela zemoT xsenebu-li cifruli aqtivizmis formebi mniSvnelovan biZgs aZleven advoka-tirebis kampanias da gvevlinebian, rogorc am ukanasknelis ganuyofeli Semadgeneli nawilebi. onlain-sazogadoeba: socialuri mediis arseboba, xels uwyobs onlain sivrceSi erTi konkretuli ideis garSemo mobilizebuli sazogadoe-bis mier mdgradi TanamSromlobis Camoyalibebis process. miuxedavad amisa Zlieri onlain-sazogadoebis CamoyalibebisaTvis ar kmara mxolod konkretuli ideis an/da problemis garSemo individebis gaerTianeba. im SemTxvevaSi Tu Tqveni mizani aris sazogadoebrivi mxardaWeris mobili-zeba, mniSvnelovania sazogadoebis konsolidavia moaxdinoT konkretu-li saqmianobis an kampaniis garSemo, rac TavisaTavad bevrad ufro Zlieri dadebiTi Sedegis momtani gaxlavT.

mag: (erTjeradi simboluri aqciebi, xelmowerebis Segroveba da a.S.)saukeTeso media-iniciativebma biZgi unda misces advokatirebis kampanias da daexmaros mis organizatorebs sasurveli miznis miRwevaSi. social-urma mediam erTxel da vfiqrobT samudamod Secvala arsebulo TamaSis wesebi, gaxada procesi ufro martivi, swrafi, xelmisawvdomi da rac yvelaze mTavaria bevrad ufro efeqturi.

sazogadoebrivi

mxardaWeris

mobilizeba

sazogadoebis mobilizeba Tqveni problemis garSemo SesaZlebelia iyos rogorc uzomod sasargeblo, aseve Zalzed saxifaToc. modiT vnax-oT ratom: sazogadoebis zegavlenis xarisxi xelisuflebaze yvela qvey-anaSi gansxvavebuli gaxlavT, amitom sasurvelia swored gansazRvroT is garemoeba, Tu ramdenad mizanSe-wonilia sazogadoebis mobilizeba konkretuli problemis garSemo da ra Sedegis momtani iqneba sabolood es yvelaferi. Tqven unda iyoT maqsimalurad re-alisturebi, imasTan dakaSirebiT Tu ratom gsurT sazogadoebis mobilize-ba da rogor SeZlebs es ukanaskneli saboloo jamSi Tqveni kampaniis dax-marebas. arsebobs sazogadoebis mobilizebis mravali saSualeba, mag: peticiebisa da Ria werilebis Sedgena, simbolu-ri aqciebi, (msvleloba droSebiTa da transfarantebiT da a.S.) protestebi


da demonstraciebi. Tu Tqven gadawyvetili gaqvT sazoga-doebis mobilizeba, maSin swored unda gansazRvroT is, Tu mobilizaciis ro-meli gza aris ufro metad relevan-turi Tqvens konkretul SemTxvevaSi. aucilebelia winaswar Catarebuli gqondeT risk-analizi (ix. zemoT) raTa bolomde darwmunebuli iyoT imaSi, rom Tqveni momavali moqmedebe-bi safrTxis qveS ar daayenebs Tqven-save kampanias.

kampaniis kargi dagegmva, monitorin-gi da Sefaseba aris warmatebuli advokatirebis kampaniis safuZveli da amavdroulad garanti imisa, rom yvela gakveTili, romelic advokat-irebis procesSi gaiareT, gaTvalis-winebuli gaxlavT. aRniSnuli garemoeba ki mniS-vnelovnad zrdis momavali advokat-irebis kampaniebis warmatebis Sanss. amavdroulad unda gvasovdes rom

advokatireba ar gaxlavT sworxaz-ovani movlena da mas Seswevs unari mniSvnelovani zegavlena moaxdinos rogor socialur, aseve politikur garemozec. miRweuli zegavlenis mudmivi monitoringi, gaxlavT mniS-vnelovani Semadgeneli nawili advoka-tirebis kampaniisa, aRniSnuli moq-medeba saSualebas gaZlevT SeafasoT progresi da dainaxoT is realuri cvlilebebi, romlebic miRweul iqna kampaniis efeqturad ganxorcielebis Sedegad. Tqven aseve geZlevaT saSualeba dain-axoT Tu ramdenad relevanturia problemis mogvarebis Tqveneuli xedva da ra konkretul cvlilebebs saWiroebs es ukanaskneli.advokatirebis kampaniis progresis, misi realuri zegavlenis gazomvis araerTi aprobirebuli saSualeba ar-sebobs da Sedegad mravali gansxvave-buli meTodologia gaxlavT SemuSave-buli sxvadasxva organizaciebisa Tu koaliciebis mier. rogorc wesi, im SemTxvevaSi Tu Tqven jerovnad gaqvT ganxorcielebuli kampaniis dagegmva da Sesabamisad moicavT yvela ZiriT-ad nabijs, maSin Tqven gaqvT sakmaod noyieri niadagi imisaTvis, rom mon-itoringi gauwioT Tqvens sakuTar progress. advokatirebis kampaniis mimdinare-obis mTeli periodis ganmavlobaSi TanabarmniSvnelovani gaxlavT ro-gorc advokatorebis procesis, aseve misi saboloo zegavlenis swori Se-faseba.procesis monitoringi saSualebas ga-ZlevT gansajoT: muSaobs Tu ara Tqveni midgomebi da taqtika. moculia Tu ara yvela miznobrivi audiencia da gasagebi aris Tu ara maTTvia Tqveni mesiji. iyenebT Tu ara Sesaferis kanalebs Tqveni mesijis gadasacemad. TanamSromlobT Tu ara swor part-niorebTan da mokavSireebTan.

nabiji 7.

progresis

monitoringi

da Sefaseba

advokatirebis

monitoringi

da Sefaseba


zegavlenis monitoringi saSualebas gaZlevT gansajoT: miaRwevT Tu ara Tqvens mizans dasaxul droSi. aris Tu ara ufro metis gakeTeba saWiro imisaTvis, rom miRweul iqnas grZelvadiani cvlileba. ra saxis moulodnel zegavlenas (pozitiurs an negatiurs) aqvs adgi-li. iyaviT organizebulebi, moaxdineT Tqveni pro-

gresis mudmivi dokumentireba da rac yvelaze

mniSvnelovania, darCiT gamWvirvalobis princi-

pis erTgulni. informaciis moZraoba rogorc

Tqveni organizaciis/jgufis SigniT, aseve mis

farglebs gareTac, unda iyos Tavisufali da

SeuzRudavi, rac bevrad ufro martivs gaxdis

kampaniis monitoringisa da Sefasebis process.

humanitaruli diplomatia (ganmarteba) gadawyvetilebis mimRebi da sazoga-doebrivi ndobiT aRWurvili pire-bis darwmuneba imaSi, rom imoqmedon mowyvladi mosaxleobis interese-bidan gamomdinare da Cveni fuZemde-bluri principebis sruli dacviT.



ratom vakeTebT amas?

movaxdinoT zegavlena arsebul poli-tikasa da praqtikaze.movaxdinoT zegavlena sazogadoebis moqmedebebsa da damokidebulebaze.gadawyvetilebis miRebis procesze zegavlenis moxdena, raTa gaTvalis-winebul iqnas im xalxis interesebi vinc saWiroebs daxmarebas.mowyvladi sazogadoebis gaZliereba, raTa sakuTari ZalebiT SeZlon cvli-lebis moxdena.imitom rom es Cveni valdebulebaa ?

humanitaruli diplomatiis cikli

advokatirebis miznis gansazRvra

Sefaseba

HDcikli

gare analizi

Sida analizi

strategia da samoqmedo gegma

kampaniis ganxorcieleba



problemisa da miznis gansazRvra

ra gamowvevebis winaSe dgaxarT ?ratom aris mizani mniSvnelovani da visTvis ?ra Sedegs miviRebT Tu mizans ver mi-vaRwevT ?rogoria moklevadiani da grZelvadi-ani Sedegebi ?sqesi, asaki da erovnebara aris moklevadiani miznebi

konkretulad gansazRvreT risi Secvla gsurT!

qceva da valdebulebebis ganxor-cielebacvlileba kanonSi damokidebulebis cvlilebaproceduruli cvlileba


ra informacias flobT?

informaciis SerCeva

ra gvWirdeba?rogor SegviZlia am informaciis gamoyeneba?

advokatirebis miznis gansazRvra dainteresebul mxareTa analizi

mxardamWerebi neitralebi oponentebi


dainteresebul mxareTa analizi

mizani organizacia ra informacias rogoria ra aris maTTvis vis aqvs floben problemis maTi mniSvnelovani? maTze Sesaxeb? damokidebuleba? zegavlena?

gare analizi

zegavlena

damokidebuleba Tqveni miznisadmi

........ ........

....... .......


Sida analizi

saWirounarebi

Sida analizi

kvleva da analizi-mtkicebulebebi da faqtebi-codna sakiTxis garSemo

qseli-kavSirebi TemisSigniT-koaliciebi-kavSirebi gadawyvetilebis mimReb pirebTan-legitimuroba

org.menejmenti -xelmZRvanelobis mxardaWera -naTeli gegma -unarebi

safrTxesiZliere

SesaZlebloba sisuste



iciT Tu ara imaTze meti visi darwmunebac gsurT?asaxavs Tu ara Tqveni saqmianoba Temis prioritetebsa da problemebs?gaqvT Tu ara dro, resursi da xelmZRvanelobis mxardaWera?gaqvT Tu ara saWiro unarebi?gaqvT Tu ara kavSirebi gadawyvetilebis mimReb pirebTan?gaqvT Tu ara sazogdoebis mxardaWera?

gaiTvaliswineT!

advokatirebis kampaniis ganxorcieleba

yoveTvis moamzadeT dainteresebuli mxareebi winaswar konfidencialuri dialogis meSveobiT.

SeinarCuneT aqtiuri dialogis reJimi, kampaniis ganxorcielebis mTeli periodis ganmavlobaSi.

SeitaneT cvlilebebi Tqvens gegmebSi, naTlad gansazRvreT Tqveni principebi (anu is razec ar awarmoebT molaparakebas)

gansazRvreT, Tu ra saxis zegavlenas axdenT beneficiarebze.

gamoarkvieT da gaaneitraleT xelisSemSleli faqtorebi.

Sefaseba

gansazRvreT Tu ra doziT aris dasaxuli mizani miRweuli

ra zegavlena movaxdineT mowyvlad mosaxleobaze?

romelma garemoebebma ganapiroba Tqveni warmateba (an warumatebloba) ?

ra unda SegesrulebinaT gansxvavebulad?

ra unda SecvaloT momavalSi am Sefasebis Sedegad?



yoveTvis gamoiyeneT codnaze da mtkicebulebebze dafuZnebuli midgomebi.nu ilaparakebT sxvebis magivrad.naTlad gansazRvreT humanitaruli saqminobis farglebi.moaxdineT dadebiTi zegavlena beneficiarebis cxovrebaze.moaxdineT negatiuri damokidebulebis Semsubuqeba warmatebuli mgaliTebis xarjzegamoiCineT iniciativa nu daelodebiT xelmZRvanelobas!

gaxsovdeT!

struqtura

centraluri advokatirebis jgufi

regionuliadvokatirebis jgufi

regionaluriadvokatirebis jgufi

uflebaTa dacvis jgufi










GEORGIA REDCROSS SOCIETY

ადვოკატირების ინსტრუმენტები

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