사회 및 성격심리학 발표 ( 제 3 장 )
description
Transcript of 사회 및 성격심리학 발표 ( 제 3 장 )
1
( 3)
: , ,
2 3 , A()C()B()(Cognition): (Affection): , (Behavioral intention) () () () , , . .
4 ,
()()
5 ,
6 ,
A : B : C : 7 ,
Bogus Pipeline
(foot-in-the-door technique)
(brainwashing, )
(low ball technique)
8 ,
(self-presentation)
(self-justification)
(social chameleon)
(self-monitoring)
(dissonance after decision)
9 ,
(insufficient justification)
?
! , .
10 ,
(over justification)
10 . . 11 ,
, , , , . 12
,
(mere expousure) .
. .
Ex)
13 GPA
++--?
, , . , . 14 (cognitive consistency theory)
(balance theory)
, , , . , + .
(dissonance theory)
(belief)
15 (cognitive consistency theory)
(congruity theory)
0-1-2-33210-1-2-33216 3 3 2 1 3 . 16
.
. ( )
,
.
. .
, .
R .
? ? 17 /
?
, , , , . , . Murphy, Newcomb(1937)
, / , , . 18 /
(Likert)
1912345678910111112131415 2 , () , (). . (), (), (), () , () . , . . . 20
?
21
, . 22
-
. . . . () .
? . .()
, . . . () ? ? . . , . 23 -
() ? , . ? , . . (?) . () . . , () . . . . . . 24
. . () . .() () () . (?) . . . ( ). (), (), () . . . . . 6. . . 25 . . . . . . . 2 . , .
26--