1. Strategic Branding & Design

2. "A merger or acquisition is like buying a new future"(Jeff Swyston, 2001, Northern Exposure Building Brands in M&A)+ =( 2012 I 2013I 2014 I 2015 I 2016 I 2017 I 2018 I 2018 I 2018 I 2019 I 2020 ) Strategic Branding & Design 3. / Strategic Branding & Design 4. StrategicBranding& Design 5. , StrategicBranding& Design 6. Vision, Mission& StrategyValues & CommunicationBehaviorsBrandThePromiseProductsOperations, & ServicesSystems& LogisticsStrategicBranding& Design *Brand Aid. Brad VanAuken 7. Backing theBest ofStronger Horse BothDifferentBusiness in Kind as UsualStrategicBranding& Design Richard Ettenson and Jonathan Knowles, 2006 8. Backing the Stronger HorseStrategicBranding& Design 9. Best of BothStrategicBranding& Design 10. Different in KindStrategicBranding& Design 11. Case StudyStrategicBranding& Design 12. Case Study StrategicBranding& Design ? 13. StrategicBranding& Design 14. StrategicBranding& Design 15. )( StrategicBranding& Design 16. )( StrategicBranding& Design 17. StrategicBranding& Design 18. A Passion for & a Commitment toInnovation Expertise Excellence Integrity Partnership 19. Corporate BrandAMIADSub BrandsARKAL AMIAD FILTOMATStrategicBranding& Design 20. StrategicBranding& Design 21. StrategicBranding& Design 22. StrategicBranding& Design 23. Brand OutStrategicBranding& Design 24. StrategicBranding& Design 25. StrategicBranding& Design 26. StrategicBranding& Design 27. Brand InStrategicBranding& Design 28. Brand InStrategicBranding& Design 29. Brand InStrategicBranding& Design 30. "Brands that connect are grounded in values, culture & authenticity" Ethics and Brand Value: Strategic Differentiation, John Patuszek (2005) 31. Join us on aCreative JourneyStrategicBranding& Design