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Amadeus Travel Intelligence‘Monetising’ big data sets

Pascal Clement, Head of Travel Intelligence, Amadeus

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Approaches to BI today1

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Traditional Business

Intelligence

From Traditional BI to BIG DataThe world is changing

•Limited Data

•Expensive to maintain

•Low scalability

•Under usage of real BI value

BI as defined since … 1994 is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making”

BI

PROCESS

DATA

Traditional business intelligence tools are too

slow (and limited)

Traditional business intelligence tools are too

slow (and limited)

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“Me Too”

Data Warehouse and ETL Services

Desktop Dashboards

MIDT - BIDT

Cloud Computing Models

Mobile Devices

Personalized Services

SOLOMO *

* Social, Local, Mobile

The future marketplace and the whole travel ecosystem need a new BI

The Consumer “Pull” ModelUnstructured

Data

Next-Generation

Regulated Supply Chains

Optimized Travel Retailing

The Supplier “Push” Model

Structured Data

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Data Big-Bang

_ IDC: “212 billion ‘things’ online globally by 2020”

_ This will include 30 billion ‘autonomous’ things

_ More data generated this year, than in the previous 5000

Are we ready for this future?

_ The future is not about more data, it’s about leveraging the data

_ Travel companies need to put the right infrastructure in place now

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The challenges

_ Creating an integrated data source

_ Maintaining a hybrid tech environment

_ Data skills shortage

_ Maintaining competitive advantage

_ Travel industry knowledge

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RESTRICTED…Imagine the possibilities…

What if airlines could…

…Identify travellers’ intentions to invest only where it worth - for efficient marketing spend (MKT)

…Open new routes with high ROI (Network Planning)

…Be alerted on uncompetitive pricing (RM)

…Get their daily Market Positioning per O&D to take appropriate action (Sales)

…Get recommendations on most profitable merchandising opportunities per route (Sales)

..in a agile, cost efficient and timely manner !

…Detect pro-actively expected no-shows to increase opportunities to re-sell tickets (RM)

…Monitor their performance indicators in real-time (Executives)

…Have a 360 degree insight of their activity (Executives)

…Identify their operational pain points in a factual and measured way (Ops)

…Adjust their Ops Control strategy in real time (Ops)

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Traditional business intelligence tools are too

slow (and limited)

Traditional business intelligence tools are too

slow (and limited)

Leveraging BIG Data technology to deliver next-gen BI solutions

No Data Limit- Amadeus, - Customers (private), - Industry,..

Cost-efficient solutionsCloud-based

Agility - Try a scenario- Get immediate results- Expand as relevant

Personalized ServiceSpecialized Data Scientists

Deep Travel expertise

BIG DATA High volume, high velocity, high variety information assets can create substantial economic value and help with operations,

decision making, risk management and customer service Big Data is composed of 85% of unstructured data generated by internet, social media, mobile users, etc. Big data is more about processing large volumes of data in almost real time, to create on-the-fly value

INTELLIGENT PROCESS

AmadeusTravel Intelligence

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Data LakeClassical BI

A new approach to the infrastructure

9

Repository of unlimited amounts of data

of any format, schema and type, that is relatively inexpensive

and massively scaleable

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RESTRICTEDCustomer – Before and After

BEFORE

Amadeus BI Dashboards

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Str

ictl

y

CONFIDENTIALMarket Analysis: United Kingdom

Dubai is one of the top searched destination from London in March

2014

Most British intend to stay in Dubai for a

week

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Benefits for the travel industry

_ High-performance analytics

_ Increased automation

_ Unprecedented speed

_ Cheaper, faster data processing

_ Complex calculations made much simpler

‘

This means a more relevant offer for the traveller

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Thank you