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Transcript of © 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a...
© 2007 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Presented by:
Kelly RochaDirector, Sales
2© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Today’s Agenda
• Who is GiftCertificates.com
• About the Presenter
• Why Have a Holiday Gift Program
• Holiday Gifting Challenges
• Successful Holiday Program Checklist
• Summary
• Our Perspective
• Q & A
3© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
• Ten years of delighting customers with high quality gift and reward solutions
• Serve over 30,000 large and small corporate customers
• Serve over 3 million consumer customers
• Broad portfolio of gift card products in the industry
• Robust and turn-key online administrative tools
About Us
4© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
About the Presenter
• Kelly Rocha – based in Omaha, NE
• Director of Sales for GiftCertificates.com since October 2006
• Ten years of experience managing both B2B and B2C campaigns for companies, including MCI and Verizon
• Specializes in designing and customizing reward solutions for middle market companies
5© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Why Have Holiday Gift Program
• A way for your company to make an impact
Surprise your employees: only 32% expect a holiday gift this year1
Build common bonds: engaged workplaces have 50% lower turnover and 27% higher productivity2
Achieve high return on investment: over 80% of employees rated last year’s holiday gift as good to very generous 3 {for an approximate gift of $100} 4
6© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Surprise Your Employees
• The Tradition of Holiday Gifts
71% of employees have received holiday gifts from their employers in past years5
Last year, 53% of employees received a holiday gift6
• High Degree of Uncertainty this Year
68% of employees either do not expect a gift or do not know if they are receiving a holiday gift this year7
• Opportunity to Deliver a Positive Message to Employees
“It’s the thought that counts”“It’s the thought that counts”
7© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Build Common Bonds
• Organization Engagement Matters
76% of employees are either indifferent or actively disengaged
Engaged workplaces have 50% lower turnover, 56% higher than average customer loyalty, and 27% higher productivity8
• Individual Recognition Matters
75% of managers view employee retention as a major issue9
55% of employees agree that employee recognition impacts their job performance10
At any given time, more than 50% of the workforce is scanning the job market, looking for a more desirable position11
Employee Satisfaction = Customer SatisfactionEmployee Satisfaction = Customer Satisfaction
8© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
High Return on Investment
• Low Investment that Yields High Satisfaction
Approximately, 68% of holiday gift of up to $100 in value, 10% between $100 to $150, and 21% over $15012
Over 80% of employees were satisfied with their holiday gift last year12
• Investment in Organization Culture
Holiday gifting impacts the entire organization
Not about individual recognition but about group recognition
9© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
• High Profile
Impacts every employee
Everyone pays attention = high potential for dissatisfaction
• Typically not Adequately Resourced
Corporate penny pinching
Once a year process = unfamiliarity
Administrative burden
• Satisfying a Diverse Employee Population
Different people = different tastes
• Developing the Right Message
Putting the holiday gift into context
Determining the appropriate reward level
Holiday Gifting Challenges
10© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
• Define the Objectives
• Determine the Budget
• Organize the Program
• Develop the Program
• Execute the Plan
• Evaluate the Results
Successful Holiday ProgramChecklist
11© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
• Understand Business Context
How has the business performed?
Does each division / group have different objectives / challenges?
What is the level of employee morale?
Is holiday gifting a tradition?
• Define Success
Set reasonable expectations
Link satisfaction to key employee engagement metrics
• Develop Message
Recognize organization accomplishments
Reinforce corporate strategic objectives / key messages
Define the Objectives
12© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
• Meaningful – Generally $25+
• Appropriate – Business performance, prior year’s gift
• Participation – Vary gift giving by organizational hierarchy, employees versus contractors, high value customers
• Memorable – High quality delivery, impactful
Determine the Budget
13© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
•Evaluate Lessons Learned from Prior Years
Survey employee / customer base
Create an internal focus group with members representing every department
•Involve Key Stakeholders
•Start Early, Finish Early
Organize the Program
14© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Develop the Program
• Choose the Gift Select a gift that offers choice
Make it memorable, an event within itself
• Invest in the Packaging Personalize to the individual
Incorporate company brand
• Create the Execution Plan Have a project plan and timeline
Refine program messaging
Secure program approval
15© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Execute the Plan
• Ensure Senior Management is Informed Along the Process
• Actively Monitor Timelines and Deliverables
• Key Activities In December Ensure communication at or before time of gift
Leverage multiple communication mediums
Ensure messaging is clear and concise
• Celebrate the Gift with your Employees / Customers
16© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Evaluate the Program
•Conduct Surveys to Determine Program Success
Analyze the results / did the program motivate your employees? Did your holiday program have an impact?
Gather feedback from stakeholders and senior management
Prepare a post-mortem summary on lessons learned and results of the program
17© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
In Summary
• Have an Objective
• Establish a Plan and Start Early
• Involve Stakeholders / Senior Management
• Make the Gift Memorable and Personable
• Measure the Success of the Program
18© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
Our Perspective
• The Gift
Gift Card
Why Universal Gift Products
• Experience
Packaging
Customization
Personalization
• Turn-Key Solution
Fulfillment
Reporting
19© 2006 GiftCertificates.com Corporation. All rights reserved. SuperCertificate® Reward is a registered trademark of GiftCertificates.com Corporation. Merchants subject to change. Merchant logos used with permission
For More Information
Contact Us:
Kelly Rocha
402-951-4170