© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA media & book Focus on BOOKS IN PRINT...

© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin

IBA media & book

Focus on

BOOKS IN PRINTEmerging into a new global

information market

Ingo-Eric M. Schmidt-BraulChief Executive

IBA • International Media & Book Agency, Berlin

Estonian Publication 2004,

Tallinn, 14 May 2004


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Wouldn’t it be more efficient to have

a record of all the books published and available in Estonia, and this for a worldwide audience,

The Estonian Books in Print

?


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What are Books in Print

catalogues/ databases all about?

Can’t we do with

National Bibliographies,

Union Catalogues, etc,

alone?

Catalogues has become a synonymfor various modes to search for booksmainly in database format.


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National Bibliographies

Bibliographic reference tools providing complete record of publications of a nation based on legal depositcopies with the aim of full coverage of the printed culturalheritage.

National Bibliographies are:

Information tools mainly used by librarians,

Primarily used in non-commercial environments,

Not widely distributed and mostly not used in the book trade, general retail trade with books.


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Books in Print

Catalogues/ databases listing titles reported as available by participating publishers

Mainly used:

as information tools for commercial reasons by publishers, wholesale and retail trade;

securing efficient supply of information, e.g. for library acquisition;


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… Books in Print

Mainly used, as:

Supplementary to National Bibliographies,

because description includes retail price information, information is more frequently updated, (generally) earlier bibliographic registration, titles are included for their whole life cycle, online versions provide additional information

like summaries, covers displays etc.


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Search for information on authorsand their published titles


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Search for publishers and their available output


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Search results on Contact information Publishing output


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Librarians and booksellers, both are navigators and information brokers for conventional and digital media;

Growing information flow and increasing output of titles every year;

Comprehensive catalogues are indispensable working tools to handle information;

Needs and requests of users becoming more diversified and demanding aiming increasingly at specialized information.

Information is flooding us with publications and documents hardly anybody reads or recognises. (Koppitz 1977)


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Publishing output in Estonia

Year Titles Units per head

Copies total

1991 1,654 14.9 23 295 700

1992 1,557 10.2 15 939 600

1993 1,965 8.2 12 312 800

1994 2,291 5.7 8 586 800

1995 2,635 5.3 7 930 400

1996 2,628 4.4 6 663 000

1997 3,317 5.0 7 361 000

1998 3,090 4.1 5 983 000

1999 3,265 4.9 7 117 000

2001 3,466 4.1 5 931 000

2002 3,506 4.0 5 456 000

2003 3,458 3.9 5 362 000


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Estonian publishing:From high runs to title diversity

Run length of new output

in 2003 reached only 23 percent of the runs in 1991,

yet the output of titles has more than doubled.

Who knows

which titles are still available?

which titles are out of print?


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Role and function of BIP

Contribute to better market performance through effective title information;

Serve the diverse needs of the different sectors

of the book community;

bridge the information gap between books

displayed in stores and those available in

warehouses, and new and forthcoming titles;

open small and limited markets for global access.

Information professionals definitely want BIP, preferably as online database!


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Title entries

Increasing demand for comprehensive, current and regularly updated information;

Data are only helpful if they are reliable; Standard criteria for BIP and bibliographies – both

print and digital,

Author, ISBN/ ISSN, keyword, publisher, subject Decimal Classification, title, series titles, language, price, year and place of publication,

etc.


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Search criteria displayed


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Entry of search criteria


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Search result for BIP subscribers:Title entry


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Search result for general users:Title entry without trade information details


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National bibliographic record:Short title entry


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Use of BIP:

Publishers: Contribute to sales performance by providing evidence

of availability; no publisher distributes the whole print run of a new title immediately after publication;

information which title/ publishing list is supplied by which distributor;

provide information on competing titles in the market which are available.

Book trade/ general trade book departments: Hardly ever the full current publishing output stocked – BIP allow efficient search, retrieval and ordering of titles not in stock.


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… Use of BIP

End Users confirmation that titles not stocked at book stores

are available and can be supplied; electronic ordering/ personal collecting and

e-commerce/ mail delivery for fast delivery; search of special interest titles in Estonian translation.

Librarians Information tool in addition to national bibliographies

and library catalogues, especially for acquisition; information on retail prices, volume, revisions, etc.,

more current as based on publishers’ input.


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Value of Books in Print

Recognition of their usefulness and reliability requires all books included are in the market or truly under

preparation; all titles listed can really be supplied from the

publisher directly or though a wholesaler/ distributor; correct and up to date information on titles, contact

details of publishers, wholesalers etc.

Books in Print nationally and internationally contribute to lean trade relations and equal opportunities in the

trade chain; better market participation; improved economic performance;


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Framework conditions

11 Common interests of stakeholders on needs, demands, and format defined, awareness strategy to convince professionals implemented, workflow prepared, costs estimated and finances secured;

Three working steps for development and implementation

2. Project with timeline and milestones developed, staff committed and trained, comparable catalogues evaluated, Estonian model with multifunctional, bilingual database

finalized;

3. Performance specification for database, design and programming,

collection and compilation of entries, launch of final product as online database


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Format for Estonian BIPc

Core product: Bilingual online database with multiple entry search

function, user friendly print and download opportunities for

single entries and lists.

Spin off: Offline database on CD Rom with regular updates and

subscription rights to use online version.

Spin off:No printed version in book format because of limits regarding further information and unjustified costs!


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Books in Print in Baltic Republics

Outcome of the Council of Europe’s feasibility study for support of Books in Print development in Estonia, Latvia and Lithuania:

Estonia:

Supporting role for book distribution unquestioned, economic conditions not yet solved nor inter-sectorial consortium created;

Latvia:

Launched in 1998 by Booksellers’ Association, no bilingual approach, only English language introduction;

Lithuania:

Launched in 1999 by National Library translating the drafted hybrid model of the study closely into electronic format with conventional look and feel; accessible via the NL home page.


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Latvian database on available books


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Book chain approach

Sources of information to be considered National ISBN records, Publishers’ lists on stocked, and new and forthcoming

titles, Wholesalers’/ distributors’ stock lists, National Bibliographies.

For creating BIP partnership approach of book sector stakeholders with one lead partner is condition for professional competence and contribution, inter-sectorial co-operation and comprehensive

up to date records, successful market launch and further sustainable

development.


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Global requests – BIP supplies

Globalisation and digitisation support the integration ofnational information into world wide availability:

Online Books in Print databases and National Bibliographies are gateways for world wide requests.

Global online access backed by electronic order processing and e-commerce makes each title available independent of time and place.

As member of WTO, Estonia supports the free flow of goods including books and IPR, BIP provide the information andcreate the links between providers and publishers.


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Summary

Competition and market shares are secured by access to markets and to output, and to up to date information;

Increasing demand for efficient and comprehensiveinformation tools has become major issue;

The book chain formed by publishers, librarians and booksellers is strengthened by Books in Print as their common information tool;

Only a strong distribution chain with publishers and booksellers backs market and economic success – and cultural diversity.

Market success independent of size and volume depends on information – through Books in Print.


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Use the opportunity and start now with your

online Books in Print database!

Q & [email protected]


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© 2004 IBA · INTERNATIONAL MEDIA & BOOK AGENCY, Berlin IBA media & book Focus on BOOKS IN PRINT...

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