Who is really suppressing room rates?

Retail Brand: Back to Basics

Industry Mythology versus Customer Reality

Opinion -- Why we think quant research is in the dark ages

Protean Study of Housekeeping Trade-offs

Our opinion on government intervention and the future of marketing

Our Scorecard Exercise

Tgc snapshot of canadian travelers 2011

Protean Approach to Retail

The Death of Gay Marketing has Been Fabulously Exaggerated

Protean White Paper Understanding Luxury in the Hospitality Business

Opinion -- Hotel pricing in crisis

Protean Brand Asset Accelerator System

An Introduction to Inner Directives®

Hospitality Loyalty Programs: Help or Hinder

Protean approach -- Inner Directives Psychoanalytics

Protean Hospitality Brand Emotion Study Findings Detail

Paradox of Hotel Choices

An Introduction to Inner Directives

Protean Prediction Collective Wisdom Engine