The missing element from marketing measurement
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Development of the city of quality: A hypertext-based group decision support system for quality function deployment
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Innovations in marketing effectiveness measurement
The Elusive Measurement Dilemma of Sports Sponsorship ROI
Measuring Customer-Experience ROI with social media
Tips for Nonfiction History Authors
Common Budgeting Mistakes
Marketing ROi Measurement with Marketing-Mix Models
Marketing effectiveness analytics & ROI measurement for Auto Services Retailing
Developing a best-in-class innovation enterprise
Social Analytics of Weight-Loss Programs