Zaragoza as a Destination

VideoCarlos Buj

Where is Zaragoza?

Basic Data

• 650.000 inhab.• Not very known• Crossroads between

major economic poles• Air connection with

Milano, Bruselles and London

• MICE is developed• Expo 2008

Statistics

It’s Surrounded by tourist poles

Figures in context

Occupancy rate 2008

Average nights per visitor

Expo 2008 as an attempt to project the city

• 3 months international exhibition• Expected more int’l vistors• Most visitors locals and from

neigbouring cities• Pushed visitors 25% up in 2008• Didn’t fulfil the expectations

Expo 2008“Water and sustainable development”

Expo 2008 – a city transformed

MICE Tourism

MICE Tourism

MICE Tourism

MICE events

MICE visitors

Promotion of Zaragoza

Tourist Office

2.0 presence

Virtual tourist Office

Promotion

• International promotion of Zaragoza

• Focus on tourist services and infrastructure, its cultural heritage and congress facilities

Tourist Bus

Performances in the tourist bus

Semana Santa as a tourist attraction

Semana Santa as a tourist attraction

“Zaragoza, an open book”

Literary tours

European Capital of Culture?

• European label to promote a city culturally

• Competing with 22 Spanish cities

Winter Olympic Games of 2022?

• Already aimed for 1992,1996,2016

• Candidature of Zaragoza-Pirineos 2022