Universidad de Zaragoza, 50009 Zaragoza, Spain arXiv:1701 ...
Zaragoza Presentation
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Transcript of Zaragoza Presentation
Zaragoza as a Destination
VideoCarlos Buj
Where is Zaragoza?
Basic Data
• 650.000 inhab.• Not very known• Crossroads between
major economic poles• Air connection with
Milano, Bruselles and London
• MICE is developed• Expo 2008
Statistics
It’s Surrounded by tourist poles
Figures in context
Occupancy rate 2008
Average nights per visitor
Expo 2008 as an attempt to project the city
• 3 months international exhibition• Expected more int’l vistors• Most visitors locals and from
neigbouring cities• Pushed visitors 25% up in 2008• Didn’t fulfil the expectations
Expo 2008“Water and sustainable development”
Expo 2008 – a city transformed
MICE Tourism
MICE Tourism
MICE Tourism
MICE events
MICE visitors
Promotion of Zaragoza
Tourist Office
2.0 presence
Virtual tourist Office
Promotion
• International promotion of Zaragoza
• Focus on tourist services and infrastructure, its cultural heritage and congress facilities
Tourist Bus
Performances in the tourist bus
Semana Santa as a tourist attraction
Semana Santa as a tourist attraction
“Zaragoza, an open book”
Literary tours
European Capital of Culture?
• European label to promote a city culturally
• Competing with 22 Spanish cities
Winter Olympic Games of 2022?
• Already aimed for 1992,1996,2016
• Candidature of Zaragoza-Pirineos 2022