YOU’VE WRITTEN A BOOK… NOW WHAT?

Once upon a time…

1907: 9, 260 books published

1. The way we WRITE books changed.

In the Past 30 Years…

1. The way we write books changed.2. The way we BUY and SELL books

changed.

In the Past 20 Years…

1. The way we write books changed.2. The way we buy books changed.3. The way we MAKE books changed.

In the Past 10 Years…

2014: 304,912 books traditionally published

2015: 725,000 books self published

13 MILLION TOTAL BOOKS IN PRINT

54% of American adults read at least one book/year

Why do YOU want to get published?

The Big Question

Big Publishers

Big Publishers

1. A focus on the bottom line

What to Expect From a Big Publisher:

1. A focus on the bottom line2. High quality

What to Expect From a Big Publisher:

1. A focus on the bottom line2. High quality3. Existing Author Platform

What to Expect From a Big Publisher:

1. A focus on the bottom line2. High quality3. Existing Author Platform4. High staff turnover

What to Expect From a Big Publisher:

1. A focus on the bottom line2. High quality3. Wants existing author platform4. High staff turnover5. 12-18 months to publication

What to Expect From a Big Publisher:

6. Requires agents.

What to Expect From a Big Publisher:

6. Requires agents.7. Makes money selling books to

readers.

What to Expect From a Big Publisher:

6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher

advances.

What to Expect From a Big Publisher:

6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher

advances.9. Publisher has final say in cover, title,

date.

What to Expect From a Big Publisher:

6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher

advances.9. Publisher has final say in cover, title, date.10. Very low risk

What to Expect From a Big Publisher:

Small/Independent Presses

1. Follows traditional publishing model (advance and royalty, profits from book sales)

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty, profits from book sales)

2. Publishing quality varies

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty)

2. Publishing quality varies3. More personal, level of attention varies

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty)

2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences/sales channels

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty)

2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences5. 6-12 months to publication

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty)

2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences5. 6-12 months to publication6. Smaller expectations for success

What to Expect from a Small Press:

1. Follows traditional publishing model (advance and royalty)

2. Publishing quality varies3. Level of attention varies4. Target specific audiences5. 6-12 months to publication6. Smaller numbers for success7. Agents are not always required

What to Expect from a Small Press:

If your priorities are to… Work with professionals who can make and distribute books Work with a partner that will invest resources in turning an

idea into a product Have better access to brick and mortar bookstores Share marketing tasks

AND you are… Willing to share the profits Patient Eager for professional collaboration

Should You Seek a Publisher?

Paper Book: Retailer: 50% Author: 10-15% hardcover; 7.5% paperback Publisher: 35-42%

◦ Includes hard costs of paper, printing, binding, shipping, and storing

Ebook: Retailer: 30% Author: 17.5% (25% of net) Publisher: 52.5%

Note: These are averages for comparison only. Specific contracts may vary.

How the Money Works: Traditional Publishing

Hardcover: $24.00 Retailer: $12.00 Author: $3.00 (minus $.45 agent commission) Publisher: $9.00

◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5

Ebook: $9.99 Retailer: $2.99 Author: $1.75 Publisher: $5.25

Note: These are averages for comparison only. Specific contracts may vary.

How the Money Works: Traditional Publishing

SELF PUBLISHING

Subsidy Publishing Businesses…

…Or DIY?

Self Publishing Checklist Editing

◦ Developmental◦ Line/Copy◦ Proofreading

Northwest Independent Editors Guild: www.edsguild.org

Self Publishing Checklist Editing Decide format

Print? Ebook? Both?

Self Publishing Checklist Editing Decide format Registration and copyright

www.isbn.org

Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior)

Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing

Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing Ebook

Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing Ebook Marketing and Promotion

What to Expect from DIY Publishing: Steep learning curve

What to Expect from DIY Publishing: Steep learning curve

Total control of pricing, discounts, and profit

What to Expect from DIY Publishing: Steep learning curve

Total control of pricing, discounts, and profit

Total control of package

What to Expect from DIY Publishing: Steep learning curve

Total control of pricing, discounts, and profit

Total control of package

Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)

What to Expect from DIY Publishing: Steep learning curve

Total control of pricing, discounts, and profit

Total control of package

Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)

Publishing quality varies

What to Expect from DIY Publishing: Helpful, supportive, knowledgeable

contractors

What to Expect from DIY Publishing: Helpful, supportive, knowledgeable

contractors

Some stigma (less with independent imprint)

What to Expect from DIY Publishing: Helpful, supportive, knowledgeable

contractors

Some stigma (less with independent imprint)

Ability to adapt quickly

What to Expect from DIY Publishing: Helpful, supportive, knowledgeable

contractors

Some stigma (less with independent imprint)

Ability to adapt quickly

Highest dollar return per book

Paper Book: Retailer: 50% POD Printer (IngramSpark): $.90 + $.013/page

◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher gets the rest

Ebook: Retailer: 30% Author/Publisher: 70%

Note: These are averages for comparison only.

How the Money Works: DIY Self Publishing

Paper Book: 300 pages, list price $15.99 Retailer: $7.99 POD Printer (IngramSpark): $4.80

◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher: $3.20

CreateSpace: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94

Ebook: $2.99 Retailer: $.90 Author/Publisher: $2.09

Note: These are averages for comparison only.

How the Money Works: DIY Self Publishing

What Will It Cost?

Self Publishing Support

Partner, Curated,Hybrid Presses

Are they selective?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read? Are their costs for services competitive?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read? Are their costs for services competitive? Are their book prices competitive (if

relevant)?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read? Are their costs for services competitive? Are their book prices competitive (if

relevant)? Do you trust their staff and leadership?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read? Are their costs for services competitive? Are their book prices competitive (if

relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you?

Is This Service Provider Right for You?

Are they selective? Are they publishing books that you would

read? Are their costs for services competitive? Are their book prices competitive (if

relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Is there a clear way to end the contract?

Is This Service Provider Right for You?

Writer Beware: http://www.sfwa.org/other-resources/for-

authors/writer-beware/

Preditors & Editors:http://pred-ed.com/

Do Your Homework

http://bethjusino.com(Click Resources for link to this slideshow and many of the

services mentioned)

bethjusino@gmail.com

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