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You Wrote a Book: Now What?
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YOU’VE WRITTEN A BOOK… NOW WHAT?
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Transcript of You Wrote a Book: Now What?
YOU’VE WRITTEN A BOOK… NOW WHAT?
Once upon a time…
1907: 9, 260 books published
1. The way we WRITE books changed.
In the Past 30 Years…
1. The way we write books changed.2. The way we BUY and SELL books
changed.
In the Past 20 Years…
1. The way we write books changed.2. The way we buy books changed.3. The way we MAKE books changed.
In the Past 10 Years…
2014: 304,912 books traditionally published
2015: 725,000 books self published
13 MILLION TOTAL BOOKS IN PRINT
54% of American adults read at least one book/year
Why do YOU want to get published?
The Big Question
Big Publishers
Big Publishers
1. A focus on the bottom line
What to Expect From a Big Publisher:
1. A focus on the bottom line2. High quality
What to Expect From a Big Publisher:
1. A focus on the bottom line2. High quality3. Existing Author Platform
What to Expect From a Big Publisher:
1. A focus on the bottom line2. High quality3. Existing Author Platform4. High staff turnover
What to Expect From a Big Publisher:
1. A focus on the bottom line2. High quality3. Wants existing author platform4. High staff turnover5. 12-18 months to publication
What to Expect From a Big Publisher:
6. Requires agents.
What to Expect From a Big Publisher:
6. Requires agents.7. Makes money selling books to
readers.
What to Expect From a Big Publisher:
6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher
advances.
What to Expect From a Big Publisher:
6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher
advances.9. Publisher has final say in cover, title,
date.
What to Expect From a Big Publisher:
6. Requires agents.7. Makes money selling books to readers.8. Higher sales expectations, higher
advances.9. Publisher has final say in cover, title, date.10. Very low risk
What to Expect From a Big Publisher:
Small/Independent Presses
1. Follows traditional publishing model (advance and royalty, profits from book sales)
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty, profits from book sales)
2. Publishing quality varies
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty)
2. Publishing quality varies3. More personal, level of attention varies
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty)
2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences/sales channels
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty)
2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences5. 6-12 months to publication
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty)
2. Publishing quality varies3. More personal, level of attention varies4. Target specific audiences5. 6-12 months to publication6. Smaller expectations for success
What to Expect from a Small Press:
1. Follows traditional publishing model (advance and royalty)
2. Publishing quality varies3. Level of attention varies4. Target specific audiences5. 6-12 months to publication6. Smaller numbers for success7. Agents are not always required
What to Expect from a Small Press:
If your priorities are to… Work with professionals who can make and distribute books Work with a partner that will invest resources in turning an
idea into a product Have better access to brick and mortar bookstores Share marketing tasks
AND you are… Willing to share the profits Patient Eager for professional collaboration
Should You Seek a Publisher?
Paper Book: Retailer: 50% Author: 10-15% hardcover; 7.5% paperback Publisher: 35-42%
◦ Includes hard costs of paper, printing, binding, shipping, and storing
Ebook: Retailer: 30% Author: 17.5% (25% of net) Publisher: 52.5%
Note: These are averages for comparison only. Specific contracts may vary.
How the Money Works: Traditional Publishing
Hardcover: $24.00 Retailer: $12.00 Author: $3.00 (minus $.45 agent commission) Publisher: $9.00
◦ Includes hard costs of paper, printing, binding, shipping, and storing: $3-5
Ebook: $9.99 Retailer: $2.99 Author: $1.75 Publisher: $5.25
Note: These are averages for comparison only. Specific contracts may vary.
How the Money Works: Traditional Publishing
SELF PUBLISHING
Subsidy Publishing Businesses…
…Or DIY?
Self Publishing Checklist Editing
◦ Developmental◦ Line/Copy◦ Proofreading
Northwest Independent Editors Guild: www.edsguild.org
Self Publishing Checklist Editing Decide format
Print? Ebook? Both?
Self Publishing Checklist Editing Decide format Registration and copyright
www.isbn.org
Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior)
Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing
Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing Ebook
Self Publishing Checklist Editing Decide format Registration and copyright Design (Cover and Interior) Printing Ebook Marketing and Promotion
What to Expect from DIY Publishing: Steep learning curve
What to Expect from DIY Publishing: Steep learning curve
Total control of pricing, discounts, and profit
What to Expect from DIY Publishing: Steep learning curve
Total control of pricing, discounts, and profit
Total control of package
What to Expect from DIY Publishing: Steep learning curve
Total control of pricing, discounts, and profit
Total control of package
Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)
What to Expect from DIY Publishing: Steep learning curve
Total control of pricing, discounts, and profit
Total control of package
Control of timing (24-48 hours after files uploaded; 1 week with print proof copy)
Publishing quality varies
What to Expect from DIY Publishing: Helpful, supportive, knowledgeable
contractors
What to Expect from DIY Publishing: Helpful, supportive, knowledgeable
contractors
Some stigma (less with independent imprint)
What to Expect from DIY Publishing: Helpful, supportive, knowledgeable
contractors
Some stigma (less with independent imprint)
Ability to adapt quickly
What to Expect from DIY Publishing: Helpful, supportive, knowledgeable
contractors
Some stigma (less with independent imprint)
Ability to adapt quickly
Highest dollar return per book
Paper Book: Retailer: 50% POD Printer (IngramSpark): $.90 + $.013/page
◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher gets the rest
Ebook: Retailer: 30% Author/Publisher: 70%
Note: These are averages for comparison only.
How the Money Works: DIY Self Publishing
Paper Book: 300 pages, list price $15.99 Retailer: $7.99 POD Printer (IngramSpark): $4.80
◦ Includes hard costs of paper, printing, binding, and shipping Author/Publisher: $3.20
CreateSpace: Amazon sale nets Author/Publisher $5.14; through other vendors: $1.94
Ebook: $2.99 Retailer: $.90 Author/Publisher: $2.09
Note: These are averages for comparison only.
How the Money Works: DIY Self Publishing
What Will It Cost?
Self Publishing Support
Partner, Curated,Hybrid Presses
Are they selective?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read? Are their costs for services competitive?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read? Are their costs for services competitive? Are their book prices competitive (if
relevant)?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read? Are their costs for services competitive? Are their book prices competitive (if
relevant)? Do you trust their staff and leadership?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read? Are their costs for services competitive? Are their book prices competitive (if
relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you?
Is This Service Provider Right for You?
Are they selective? Are they publishing books that you would
read? Are their costs for services competitive? Are their book prices competitive (if
relevant)? Do you trust their staff and leadership? Are they trying to upsell or pressure you? Is there a clear way to end the contract?
Is This Service Provider Right for You?
Writer Beware: http://www.sfwa.org/other-resources/for-
authors/writer-beware/
Preditors & Editors:http://pred-ed.com/
Do Your Homework
http://bethjusino.com(Click Resources for link to this slideshow and many of the
services mentioned)
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