YES! Wine Tourism helps for selling more wine

ZENI ELENA Presentation

YES! Wine Tourism

helps for selling more

BARDOLINO WINE PRODUCING AREA

•25.000 hectares on the east south shore of Lake Garda

•16 towns

•7 months of tourism/year. Strong tourism region.

•14.000.000 visitors/year

•Tourism started in 1970

BARDOLINO WINE producing details

•2700 Hectars of vineyards

•240.000 Hectoliter wine/year

•104 bottling wineries

•Most winery small size, 40.000 till 500.000 bottles/year

•Wine tourism started 1999

Bardolino wine street

1984 foundation

40 wineries

Collaboration events

2009 new approach

70 wineries

Collaboration events

Courses

website and map

1986 Methanol Crisis

- 40% reduction of wine sells for few years- Big problems in our first market: Germany

1990 Zeni has 2 option:- stop the activity- investments

1991 Gaetano Zeni founded theBARDOLINO WINE MUSEUM

- among the first wine museum in Italy.

- 60 m2 inside area

- 1 person working

•1991 year of foundation. 60 m2 and 1 person working.

Simple venue to get in tach with our wine culture, taste and purchase wines. The person working in is not a "wine professional".

•1998~ 120 m2 and 2 person working

Guided winery tours and small tasting room for guided wine tasting in Italian, German and English languages. The tours are guided by "wine professional": Sommelier.

ZENI ENOTURISM21 years activity

•2006 ~500 m2 and 4 person working - 95.000 visitors/ year

The person working are "talking brand ambassadors". Wine and tourism knowledge, people-friendly personal attributes.

•2009 ~1900 m2 7 person working - 120.000 visitors

•Project for 2014 -2016~2300 m2 9 person working.

Foundation Wine Museum

Wine Park

Multi sensory experience

ZENI ENOTURISM

•1/4 on the total turnover, realized from this activities:

•WINE MUSEUM

•WINERY TOURS AND TASTING

•WINE EVENTS for:

Company

School

Ho.re.ca

WINE MUSEUM

WINE TOURS

WINE EVENTS

THANK YOU FOR YOUR ATTENTION

LET'S KEEP ON TRAVELING

FOR ENOTURISM

WINE IT'SA SUPREME BEVERAGE

GIVES EMOTIONBRINGS CULTURE

ALLOW MEDITATION

CHEERS!

YES! Wine Tourism helps for selling more wine

Business

Transcript of YES! Wine Tourism helps for selling more wine

Section V: The Business of Wine Chapter 19: Selling and Serving Wine.

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