Yell Group plc Yell Group plc (LSE: YELL)(LSE: YELL)

Yell is the 3th Largest

Yellow Pages Publisher in the World

Revenue $2.74 billion*

Circulation 130 million+

# of Directories Around 1,010

# of Employees 11,200* worldwide

*approximate

Note: pro forma numbers including TransWestern Publishing

•Founded 1930–Oldest & largest US independent yellow pages publisher

•46 states (plus the District of Columbia)

•900* directories•Over 100 million circulation•650,000* advertisers *approximate

Note: pro forma numbers including TransWestern Publishing

Yellow Book USAYellow Book USA

• 23

• 1987, 183rd, $20m

• Core Values

• Missionaries

•Southwest Airlines

•“Delta Cuts Deep in Push to Become Low-Cost Airline”*

*Wall Street Journal – September 23, 2005 front page

Yellow Pages Data Center Yellow Pages Data Center Study 2005Study 2005

Independent Publisher Projected Market StatsIndependent Publisher Projected Market Stats

• Over 200 publishers

• 2625 directories

• 233m circulation

• $3.097b revenue

Source: ADP

- - cont’dcont’d - -

• 20% industry market share

• At least 147 new titles this year

• $414.998m growth – 13.4%

• 6.8% of independent revenue is

NationalSource: ADP

Industry alliance – grow the pieIndustry alliance – grow the pie

We’re all in this together

Circulation AuditsCirculation Audits

• “Time was subpoenaed in connection with a probe of magazine-industry circulation practices”*

• Support ANA / AAAA joint position paper - August 2005

*Wall Street Journal – September 23, 2005 Front Page

National Syndicated Usage StudyNational Syndicated Usage Study-Yellow Pages Market Reporter--Yellow Pages Market Reporter-

• Stop Proprietary usage studies• Dueling pie charts harm industry

credibility

Think Longer TermThink Longer Term

• End national rate premium

• Rate integrity vs. selective dealing

• Invest in accurate databases

Innovation?Innovation?

• Double and Triple Trucks• Third leader ads• Top edge product• Skimming calls• Companion directory backlash

Dear xxxx:

Congratulations! In striving for printing, paper and handling cost reductions, you have been able to create a truly innovative new product…a yellow pages directory of absolutely no value. Your product development team must all be in high school to have such good eyesight and be so totally unaware that the US and World populations are aging. I’ve thrown my three copies out but saved the attached for your review.

I’m also forwarding a copy of this letter to Mr. Joseph Walsh, President & CEO, Yellow Book, so that he and his team will be ready to capitalize on your strategic error when you rollout this useless product nationally.

Sincerely,

Stephen W. Phillips

New MediaNew Media

• SMEs won’t self provision

• Don’t burn ‘em

• Print and electronic can both grow

• A rising tide lifts all boats

• Let’s work together to grab

share from other media