© XPotential 2015

Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity

We believe brands are the most important assets of your business and your people are the most important resource in building brands.

We would like to thank all our colleagues and partners for your tremendous support, inspiration and guidance on this amazing journey

The Team at XPotential

© XPotential 2015

“Brands are the most important assets of

your business and your people are the most

important resource in building Brands”

What We Believe…

© XPotential 2015

We are a brand-centric strategy agency.We help to build simple, clear and distinctive, Vision and Strategy's aligning

the organisation to build brand value. We help bring the strategy to life through your teams through a suite of tailored brand activation programmes, including positioning, innovation,

sales and shopper marketing, living the brand and executive learning.

Over the last 10 years

we are proud to have worked

across 50 different countries

with over 60 individual companies

and more than 70 of their world leading brands,

positively influencing the professional lives of over a

100,000 individuals,

delivering greater value to MILLIONS of consumers and

customers

We have worked with world

leaders in key categories including:

Advertising and media Aircraft Charity

Consultancy Cosmetics and Skincare

Education Energy

Financial Services Fine Chemicals

Food Household Products OTC Pharmaceuticals

Retail Shoe Care

Personal Care

We have offices in 4 continents and

associates across the globe.

We deliver programmes in all major languages and are able to adapt

our approach to different corporate and

cultural norms.

Our Offices

ThailandUK Australia Brazil

Project and Associates Locations

Our World

© XPotential 2015

XPotential Team Members are all experienced corporate executives with a passion for building brands and engaging

and aligning people.

© XPotential 2015

Brand2

Brand Equity Management

Innovate2

Deliveringbreakthrough brand building

innovation

Sales2

Best Practice Brand Centric Sales

Implementation

Growth2

Best Practice Brand Centric Sales

Implementation

Insight2

The development of sustainable, powerful

and deep insights

Change2

The development and embedding of a brand-

centric vision and strategy

Our Range of Programmes

© XPotential 2015

Successful organisations and brands have a motivating Vision and a clear Strategy by which the individuals will achieve it.

What makes this different is that the strategy is built around delivering brand value with the advantage that it will align departments and teams through their objectives and behaviours to deliver the brand.

The additional advantage is that individuals will build a stronger purpose delivering brand through a stronger emotional bond with the most important asset of the company.

• Vision and Strategy for Corporate• Vision and Strategy for Departments• Vision and Strategy for Brands• Vision and Strategy for Individuals

Change2

© XPotential 2015

Within a stimulating, creative environment and focused on a motivating challenge, we help a team leverage existing information from within and outside the organisation to develop breakthrough concepts. These programmes include:

• Delivering Breakthrough Brand Building Innovation

• Innovation Workshops for NPD and EPD

• Innovation Process Training

• Super Claiming

Innovate2

© XPotential 2015

Brands2

A suite of products and services for the development & management of brands

• Brand positioning, personality and values

• Brand portfolio management

• Brand Diligence; an objective assessment of brand equity, used alongside financial and legal due diligence

• Brand margin management

© XPotential 2015

Helping to deliver brand strategy through the sales force (contract / brand)

• Best practice brand-centric strategic sales orientation

• Developing shopper, category and customer insights

• Sales Training to turn your Sales Force into Brand Ambassadors

• In-store implementation

Sales2

© XPotential 2015

A suite of products and services designed to deliver exponential change through executive learning and breakthrough innovation

• Creating brand focussed leaders of the future

• Live action executive learning

• Brand focussed leadership coaching

Growth2

© XPotential 2015

Development of deep and powerful insights for customer, competitor, consumer and shopper

• Clara Real Insights

• Insight process development

• Insight workshops

Insight2

© XPotential 2015

• Ensures the Brand is central to all activities

• Builds competencies and motivation for employees to deliver the brand

• Deep insight and experience in all major touch points for Brand Building

• Global and Cross Category expertise

• Practical and pragmatic approach

• Access to Clara and Pathfinder the world most accurate and comprehensive psychometric tool

Benefits of Working with XPotential

XPotential (UK)4/5 Market Square,

Marlow, Buckinghamshire,SL7 3HH, United KingdomTel: +44 (0) 1628 485 847

info@xpotential.co.uk

XPotential (Brazil)AV. Divino Salvador, 716Moema – São Paulo – SP

CEP – 04078 – 012 Tel: +55 (0) 11 5051 9194

info@xpotential.co.br

XPotential (Thailand)Q.House Lumpini, Level 27,

1 South Sathorn Road, TungmahamekBangkok 10120, Thailand

Tel: +66 (0) 2610 3706info@xpotential.co.th

XPotential ANZP.O Box 237, Hampton,

Melbourne, Victoria 3188,Australia

Tel: +61 (0) 404 098 892enquiries@xpotentialanz.com

© XPotential 2015