XPotential is Celebrating 10 Years
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Transcript of XPotential is Celebrating 10 Years
© XPotential 2015
Celebrating 10 Years of aligning individuals and organisations to create and deliver brand equity
We believe brands are the most important assets of your business and your people are the most important resource in building brands.
We would like to thank all our colleagues and partners for your tremendous support, inspiration and guidance on this amazing journey
The Team at XPotential
© XPotential 2015
“Brands are the most important assets of
your business and your people are the most
important resource in building Brands”
What We Believe…
© XPotential 2015
We are a brand-centric strategy agency.We help to build simple, clear and distinctive, Vision and Strategy's aligning
the organisation to build brand value. We help bring the strategy to life through your teams through a suite of tailored brand activation programmes, including positioning, innovation,
sales and shopper marketing, living the brand and executive learning.
Over the last 10 years
we are proud to have worked
across 50 different countries
with over 60 individual companies
and more than 70 of their world leading brands,
positively influencing the professional lives of over a
100,000 individuals,
delivering greater value to MILLIONS of consumers and
customers
We have worked with world
leaders in key categories including:
Advertising and media Aircraft Charity
Consultancy Cosmetics and Skincare
Education Energy
Financial Services Fine Chemicals
Food Household Products OTC Pharmaceuticals
Retail Shoe Care
Personal Care
We have offices in 4 continents and
associates across the globe.
We deliver programmes in all major languages and are able to adapt
our approach to different corporate and
cultural norms.
Our Offices
ThailandUK Australia Brazil
Project and Associates Locations
Our World
© XPotential 2015
XPotential Team Members are all experienced corporate executives with a passion for building brands and engaging
and aligning people.
© XPotential 2015
Brand2
Brand Equity Management
Innovate2
Deliveringbreakthrough brand building
innovation
Sales2
Best Practice Brand Centric Sales
Implementation
Growth2
Best Practice Brand Centric Sales
Implementation
Insight2
The development of sustainable, powerful
and deep insights
Change2
The development and embedding of a brand-
centric vision and strategy
Our Range of Programmes
© XPotential 2015
Successful organisations and brands have a motivating Vision and a clear Strategy by which the individuals will achieve it.
What makes this different is that the strategy is built around delivering brand value with the advantage that it will align departments and teams through their objectives and behaviours to deliver the brand.
The additional advantage is that individuals will build a stronger purpose delivering brand through a stronger emotional bond with the most important asset of the company.
• Vision and Strategy for Corporate• Vision and Strategy for Departments• Vision and Strategy for Brands• Vision and Strategy for Individuals
Change2
© XPotential 2015
Within a stimulating, creative environment and focused on a motivating challenge, we help a team leverage existing information from within and outside the organisation to develop breakthrough concepts. These programmes include:
• Delivering Breakthrough Brand Building Innovation
• Innovation Workshops for NPD and EPD
• Innovation Process Training
• Super Claiming
Innovate2
© XPotential 2015
Brands2
A suite of products and services for the development & management of brands
• Brand positioning, personality and values
• Brand portfolio management
• Brand Diligence; an objective assessment of brand equity, used alongside financial and legal due diligence
• Brand margin management
© XPotential 2015
Helping to deliver brand strategy through the sales force (contract / brand)
• Best practice brand-centric strategic sales orientation
• Developing shopper, category and customer insights
• Sales Training to turn your Sales Force into Brand Ambassadors
• In-store implementation
Sales2
© XPotential 2015
A suite of products and services designed to deliver exponential change through executive learning and breakthrough innovation
• Creating brand focussed leaders of the future
• Live action executive learning
• Brand focussed leadership coaching
Growth2
© XPotential 2015
Development of deep and powerful insights for customer, competitor, consumer and shopper
• Clara Real Insights
• Insight process development
• Insight workshops
Insight2
© XPotential 2015
• Ensures the Brand is central to all activities
• Builds competencies and motivation for employees to deliver the brand
• Deep insight and experience in all major touch points for Brand Building
• Global and Cross Category expertise
• Practical and pragmatic approach
• Access to Clara and Pathfinder the world most accurate and comprehensive psychometric tool
Benefits of Working with XPotential
XPotential (UK)4/5 Market Square,
Marlow, Buckinghamshire,SL7 3HH, United KingdomTel: +44 (0) 1628 485 847
XPotential (Brazil)AV. Divino Salvador, 716Moema – São Paulo – SP
CEP – 04078 – 012 Tel: +55 (0) 11 5051 9194
XPotential (Thailand)Q.House Lumpini, Level 27,
1 South Sathorn Road, TungmahamekBangkok 10120, Thailand
Tel: +66 (0) 2610 [email protected]
XPotential ANZP.O Box 237, Hampton,
Melbourne, Victoria 3188,Australia
Tel: +61 (0) 404 098 [email protected]
© XPotential 2015
