Bell Media Digital

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Mobile Insights

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Exclusive Mobile Audience (% of UVs) Exclusive Mobile Audience as Share of Total Digital Audience

Source: comScore Multi-Platform Metrics, August 2014

Meet The Mobile-Only Consumer

If You’re Not On Mobile, You Are Missing Out.

bellmediasales.ca CONFIDENTIAL

* Omniture combines Tablet & Mobile Video Starts into one metric Source: Omniture, September 2014

PAGE VIEWS VISITS VIDEO STARTS*

Mobile Keeps Canadians Entertained

Breaking Down Mobile Audience Activity

bellmediasales.ca CONFIDENTIAL

* Omniture combines Tablet & Mobile Video Starts into one metric Source: Omniture, September 2014

PAGE VIEWS VISITS VIDEO STARTS*

Mobile Makes Sure Canadians Know The Score

Breaking Down Mobile Audience Activity

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Primetime is Primetime

Source: Omniture, Sept 2014.

AVG TIME SPENT / VISIT

26.49 min.

29.71 min.

27.07 min.

Metric: Hourly Unique Visitors Source: Omniture, Sept. 2014

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A Touchdown For The Armchair Quarterback

Source: Omniture, Sept 2014.

AVG TIME SPENT / VISIT

4.75 min.

5.45 min.

23.82 min.

Metric: Hourly Unique Visitors Source: Omniture, Sept. 2014

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Concern about Data Usage is Not A Barrier to Consumption

Source: Omniture, Sept 2014. Bell Media Big 5 Properties (CTV, TSN, CTV News, CP24, RDS).

WIFI is everywhere: work, home, coffee shop, subway platforms…. For Bell Media, WIFI use is driven by: •Heavy at-home use •Video, video, video

Tablet App

Mobile App

Mobile Web

bellmediasales.ca CONFIDENTIAL

Mobile Insights

There are mobile only audiences.

Primetime is primetime.

Wi-fi is enabling mobile video consumption.

Thank you.

Nancy McConnell

VP, Digital Sales

Bell Media

nancy.mcconnell@bellmedia.ca

416-440-6419