X-Series: Metrics 2014: Bell Media Mobile Insights
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Transcript of X-Series: Metrics 2014: Bell Media Mobile Insights
Bell Media Digital
bellmediasales.ca
Mobile Insights
bellmediasales.ca CONFIDENTIAL
Exclusive Mobile Audience (% of UVs) Exclusive Mobile Audience as Share of Total Digital Audience
Source: comScore Multi-Platform Metrics, August 2014
Meet The Mobile-Only Consumer
If You’re Not On Mobile, You Are Missing Out.
bellmediasales.ca CONFIDENTIAL
* Omniture combines Tablet & Mobile Video Starts into one metric Source: Omniture, September 2014
PAGE VIEWS VISITS VIDEO STARTS*
Mobile Keeps Canadians Entertained
Breaking Down Mobile Audience Activity
bellmediasales.ca CONFIDENTIAL
* Omniture combines Tablet & Mobile Video Starts into one metric Source: Omniture, September 2014
PAGE VIEWS VISITS VIDEO STARTS*
Mobile Makes Sure Canadians Know The Score
Breaking Down Mobile Audience Activity
bellmediasales.ca CONFIDENTIAL
Primetime is Primetime
Source: Omniture, Sept 2014.
AVG TIME SPENT / VISIT
26.49 min.
29.71 min.
27.07 min.
Metric: Hourly Unique Visitors Source: Omniture, Sept. 2014
bellmediasales.ca CONFIDENTIAL
A Touchdown For The Armchair Quarterback
Source: Omniture, Sept 2014.
AVG TIME SPENT / VISIT
4.75 min.
5.45 min.
23.82 min.
Metric: Hourly Unique Visitors Source: Omniture, Sept. 2014
bellmediasales.ca CONFIDENTIAL
Concern about Data Usage is Not A Barrier to Consumption
Source: Omniture, Sept 2014. Bell Media Big 5 Properties (CTV, TSN, CTV News, CP24, RDS).
WIFI is everywhere: work, home, coffee shop, subway platforms…. For Bell Media, WIFI use is driven by: •Heavy at-home use •Video, video, video
Tablet App
Mobile App
Mobile Web
bellmediasales.ca CONFIDENTIAL
Mobile Insights
There are mobile only audiences.
Primetime is primetime.
Wi-fi is enabling mobile video consumption.
