Content Marketing 101What is Content Marketing? Do You Have a Strategy?

How do we

stand out

get noticed

be remembered

in today’s cluttered, competitive, online

and content centric business

landscape?

“Content Marketing is owning media.

Marketing process to attract and retain customers by consistently creating and curating content to change or enhance consumer behavior.”

Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

The essence of this content strategy is the belief that if we deliver consistent valuable information, buyers ultimately reward us with their business and loyalty.

Joe Pulizzi-Content Marketing Institute.com

Personal Brand

Expert

Values, Beliefs, Attitudes

Reach & Reputation

“If you don’t create it,

there’s nothing to be found”

V1__________________________________________

__________________________________________

__________________________________________

__________________________________________

_________________________________________

V2__________________________________________

__________________________________________

__________________________________________

__________________________________________

__________________________________________

Blending in person and online activity-50/50

Use content marketing for SALES lead

generation and CUSTOMER relationship and

retention.

Content marketing creates their customer

experience with you.

eMarketer.com

Social Media

Blogs

Articles Writing

In-person events

Enewsletters

Case studies

White papers

Webinars

Video

Traditional Media

Podcasts

Virtual Conferences

Ebooks

Books

60% Educate and Informexpertise, experience

20% Inspire and Engagevalues, beliefs, attitudes

20% Sellhelp people solve their pain, problem, fear

5 ways you can solve people’s pain, fear,

problem.

1-______________________________________

2-______________________________________

3-______________________________________

4-______________________________________

5-______________________________________

Career Transition

Professional

Development

Professional

Advancement

Personal Branding

Visual Imaging

Content Messaging

Self Marketing

Content Creation

Blogs

Articles

Podcasts

eMarketing

Social Media Strategy

LinkedIn

Twitter

Facebook

My Content World

1_____________________________________

2_____________________________________

3_____________________________________

4_____________________________________

5_____________________________________

What are you doing?

Sales

Events

Sponsorships

Partnerships

Affiliations

Community

Professional Affiliations

Content MarketingInstitute.com

Social Media Today.com

SmallBizTrends.com

PersonalBrandingBlog.com

MarketingProfs.com

LinkedIn Today

Your Top Professional Websites and BlogsContact Me: 954-801-3133

Deborah@DeborahShane.com