Tips and hints on Writing for blogs & How to

publish in blogs

Caridad Machín Camacho IRC

1. 3 blog examples 2. Hints3. Practical exercises

Content

What can be improved?

One editor gets a long letter from a friend. After signature at the end of many pages is a scribbled apology:

“Pardon me for going on. I didn’t have time to write a shorter letter”.

Keep it simple

1. Keep, cut, or kill?, 2. No passive in Web headings 3. F-shaped pattern (1st 2 paragraph

+imp.inf)4. Use old keywords titles5. Show numbers as numerals6. Microcontent: writing headlines,

page titles7. How to write inverted pyramids in

blogs?

Content

Brief & get to the point quicklyActionable content. Avoid overuse adj &

adverbsDivide your text in blocs. Leave a space

between lines. ±45 words X paragraphUse bullet points instead of whole

sentences.Write important words in boldsUse short instructions. i.e.: Fill in the form

Writing style

New Words can Ruin Your Search Rankings

Do not use marketing and internal vocabulary

Use Old Words When Writing for Findability

Clearly explain what the article is about. Don’t use acronyms in titles

Use plain language: no puns, no "cute" or "clever" headlines.

Make the first word an important, information-carrying one.

How to Write Headlines, Page Titles &Subject Lines.

The inverted pyramid is more important. Users don't scroll, very frequently only read the top part of an article.

Inverted Pyramids in Cyberspace

conclusion

explanationdetails

Log in at: http://wordpress.com/

Watch & try

Exercise and help: http://en.support.wordpress.com/posts/

Go & add a New postCopy your post or write your postAdd a category and tagsPingback & allow comment to your postAdd a link and later unlinkInsert a more tag (divide your post)Bold a few wordsAdd a pictureSave as a draft firstAdd sharing buttons to your post.