UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
UNIVERSITY COLLEGE
UNIVERSITY COLLEGE LILLEBÆLT
Writing for web is not for everyone
certainly not when it comes to mobile devices
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About University College Lillebaelt (UCL)
Professional Bachelor’s Degrees
Ongoing and Further Education
Educational Resource Centre
Centre of research and Development
UCL covers part of the Southern Region of Denmark
7,000 students
700 employees
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Why is web editing for everyone?
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Do you prefer this one
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Or this one
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So is web editing for everyone?
l Yes – if we look upon web editing from a technical point of view
l No – if we focus on web editing as communication
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Web editing at UCL
Web organisation – before and after
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Before
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After
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More important work to do
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More important work to do
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UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
Content suitable for all devices
One size fits
all
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One size fits all
There is no difference between good web editing for desktop, tablet or smartphone.
It is all the same.
Bad on desktop = worse on smartphone.
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The reason is
l We do not read at desktop, tablet or smartphone.
l We spend about 5 sec. to find something of interest or to leave.
l We are looking for keywords.
UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I
Make text scannable
Whether it is desktop, tablet or smartphone
l Write for fast and short visits
♦ Small paragraphs
♦ Bullets
♦ Sub headlines
♦ Clearly and concisely
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One size fits all
Desktop
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Tablet
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Smartphone
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One size fits all
How do you keep the content of your website in a good shape on all devices?
How do you prepare your web team for editing with the smallest device in mind?
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University College Lillebaelt
Web manager, Lotte Kjeldager
loks@ucl.dk
ucl.dk