Writing for the web is not for everyone!

UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk I

UNIVERSITY COLLEGE

UNIVERSITY COLLEGE LILLEBÆLT

Writing for web is not for everyone

certainly not when it comes to mobile devices

UNIVERSITY COLLEGE LILLEBÆLT I ucl.dk/international

About University College Lillebaelt (UCL)

Professional Bachelor’s Degrees

Ongoing and Further Education

Educational Resource Centre

Centre of research and Development

UCL covers part of the Southern Region of Denmark

7,000 students

700 employees


Why is web editing for everyone?


Do you prefer this one


Or this one


So is web editing for everyone?

l  Yes – if we look upon web editing from a technical point of view

l  No – if we focus on web editing as communication


Web editing at UCL

Web organisation – before and after


Before


After


More important work to do


Content suitable for all devices

One size fits

all


One size fits all

There is no difference between good web editing for desktop, tablet or smartphone.

It is all the same.

Bad on desktop = worse on smartphone.


The reason is

l  We do not read at desktop, tablet or smartphone.

l  We spend about 5 sec. to find something of interest or to leave.

l  We are looking for keywords.


Make text scannable

Whether it is desktop, tablet or smartphone

l  Write for fast and short visits

♦  Small paragraphs

♦  Bullets

♦  Sub headlines

♦  Clearly and concisely


One size fits all

Desktop


Tablet


Smartphone


One size fits all

How do you keep the content of your website in a good shape on all devices?

How do you prepare your web team for editing with the smallest device in mind?


University College Lillebaelt

Web manager, Lotte Kjeldager

[email protected]

ucl.dk

Writing for the web is not for everyone!

Education

Transcript of Writing for the web is not for everyone!