Post on 16-Feb-2017
WRIGLEYS FIVE
The Proposition
Wrigley's 5 delivers value to gamers while actively reinforcing it's hip, experimental brand image!
In addition to standard flash, video, and rich media placements, GameSpot will support the Wrigley¹s Five positioning of being cool and experimental by integrating the brand into exclusive content, associating the brand with a hot product launch, and by featuring the brand in a new, splashy ad format.
The Opportunity
GS UnlockedMembers-only features and content unlocked for everyone - courtesy of Wrigley 5.
Tokyo Game ShowWrigley 5 makes one gamers dream come true flying them out to join the GameSpot editor ranks at the Tokyo Game Show.
Guitar Hero Button MashingReinforces Wrigley's in-game exposure and further aligns the brand with this epic game launch.
Animated SkinFirst to market creative execution - does to your eyes what Wrigley 5 does to your mouth.
GAMESPOT
UNLOCKED
700k Streams
• Currently reserved for paid members only, Wrigley’s Five unlocks the highest quality video streams to everyone.
• Includes branding in the highly-trafficked preferences window within our new video player.
• Wrigley’s Five brings value to users with cool cutting edge content and technology.
Chat
• Also reserved for paid members only, Wrigley’s Five will unlock GameSpot’s chat client during live video events.
• Wrigley’s gives users unprecedented access to GameSpot editors and facilitates dialogue within the community.
• Includes Wrigley’s Five branding of the chat client and promotional messaging.
• Get people talking about Wrigley's!
Game Guides
• Unlock GameSpot Game Guides – The industries most coveted gaming tool. (Currently reserved for paid members only.)
• Includes branded downloadable color guides, takeovers of the Game Guide hub, and promotion of the unlocked content.
• Aside from the tremendous reach, Wrigley provides value by making highly desirable content available to everyone.
• Wrigley’s helps GameSpot users get more out of 2007’s hottest games!
HD Video
• Unlock high profile HD videos for download. (Currently reserved for paid members only.)
• Includes branding of the HD Videos Hub, integration into GameSpot’s new video player and promotion.
• Wrigley’s Five stimulates the user’s senses with mind-blowing video content.
Download Manager
• Unlock Gamespot’s new Download Manager – A wildly popular Flash application that helps gamers get the content they care about faster!
• Sponsorship includes integration into the download manager itself & promotional placement on relevant pages.
GameSpot Ice
• Unlock GameSpot Ice – The way in which users can customize their GameSpot experience. (Currently reserved for paid members only.)
• Includes custom Wrigley’s 5 Ice treatments and integration into the user preferences interface.
• A straightforward way to give users the cool and stylish feeling of Wrigley’s Five.
TOKYO
GAMESHOW
Tokyo Game Show
• Unparalleled news desk style coverage of the world’s largest international gaming event.
• Users come in droves to check out first looks, exclusives and updates about their favorite games (Halo 3 to launch just days after the event).
• Wrigley’s Five becomes part of the hype leveraging the cool and sleek surroundings of Tokyo and the American audience’s fascination with it.
Tokyo Game Show Feature Sponsorship
Exclusive sponsorship includes:
• Branded feature environment
• Tons of video
• Product placement and opportunity for product sampling
• Huge promotion aimed at finding one user who has what it takes to join our crew in Tokyo as a guest editor.
The Next GameSpot Editor Contest
• A large scale promotion will kick off a call for video entries.
• GameSpot editors and the community at large will
review the videos selecting a knowledgeable (yet media-genic) winner.
• Wrigley’s Five will be woven intricately into the experience and the guest editor’s blog will be
featured prominently within our own coverage.
• Sponsorship includes co-branded landing page, promotion, and banners across GameSpot featuring
the Wrigley’s Editor winner. • Wrigley’s opportunity to help create a celebrity
among the already passionate user ranks.
GUITAR HERO
BUTTON-MASHING
Inner Rockstar – Guitar Hero Button Mashing Challenge
• Wrigley brings the inner rockstar out of GameSpot users in this one of a kind promotion.
• Call for entries encourages users to upload video’s depicting their rock “godness”.
• Users can win a chance to fly to GameSpot HQ and face off against our editors in a Guitar Hero 3 themed edition of Button Mashing (GameSpot’s unique game show format).
• Mass promotion provides reach as Wrigley’s Five aligns itself with the product launch and the
Guitar Hero phenomenon.
Inner Rockstar – Guitar Hero Button Mashing Challenge
• Winners face off with editors in this fun, hour-long game show to coincide with the product launch.
• Airing the episode pre-release will ensure mass tune-in as users clamor to watch the action.
• Sponsorship includes branded Button Mashing Hub, video & large scale promotion.
ANIMATED
SKIN
Animated Skin – GameSpot Homepage
• Wrigley’s Five will be the first to market with this splashy, dynamic ad unit.
• Create a sensory experience that will show users what just what Wrigley’s 5 is all about.
• Sold daily, this sponsorship run’s on the highly trafficked GameSpot Homepage to achieve mass reach.
LIVE LINK