WRIGLEYS FIVE

The Proposition

Wrigley's 5 delivers value to gamers while actively reinforcing it's hip, experimental brand image!

In addition to standard flash, video, and rich media placements, GameSpot will support the Wrigley¹s Five positioning of being cool and experimental by integrating the brand into exclusive content, associating the brand with a hot product launch, and by featuring the brand in a new, splashy ad format.

The Opportunity

GS UnlockedMembers-only features and content unlocked for everyone - courtesy of Wrigley 5.

Tokyo Game ShowWrigley 5 makes one gamers dream come true flying them out to join the GameSpot editor ranks at the Tokyo Game Show.

Guitar Hero Button MashingReinforces Wrigley's in-game exposure and further aligns the brand with this epic game launch.

Animated SkinFirst to market creative execution - does to your eyes what Wrigley 5 does to your mouth.

GAMESPOT

UNLOCKED

700k Streams

• Currently reserved for paid members only, Wrigley’s Five unlocks the highest quality video streams to everyone.

• Includes branding in the highly-trafficked preferences window within our new video player.

• Wrigley’s Five brings value to users with cool cutting edge content and technology.

Chat

• Also reserved for paid members only, Wrigley’s Five will unlock GameSpot’s chat client during live video events.

• Wrigley’s gives users unprecedented access to GameSpot editors and facilitates dialogue within the community.

• Includes Wrigley’s Five branding of the chat client and promotional messaging.

• Get people talking about Wrigley's!

Game Guides

• Unlock GameSpot Game Guides – The industries most coveted gaming tool. (Currently reserved for paid members only.)

• Includes branded downloadable color guides, takeovers of the Game Guide hub, and promotion of the unlocked content.

• Aside from the tremendous reach, Wrigley provides value by making highly desirable content available to everyone.

• Wrigley’s helps GameSpot users get more out of 2007’s hottest games!

HD Video

• Unlock high profile HD videos for download. (Currently reserved for paid members only.)

• Includes branding of the HD Videos Hub, integration into GameSpot’s new video player and promotion.

• Wrigley’s Five stimulates the user’s senses with mind-blowing video content.

Download Manager

• Unlock Gamespot’s new Download Manager – A wildly popular Flash application that helps gamers get the content they care about faster!

• Sponsorship includes integration into the download manager itself & promotional placement on relevant pages.

GameSpot Ice

• Unlock GameSpot Ice – The way in which users can customize their GameSpot experience. (Currently reserved for paid members only.)

• Includes custom Wrigley’s 5 Ice treatments and integration into the user preferences interface.

• A straightforward way to give users the cool and stylish feeling of Wrigley’s Five.

TOKYO

GAMESHOW

Tokyo Game Show

• Unparalleled news desk style coverage of the world’s largest international gaming event.

• Users come in droves to check out first looks, exclusives and updates about their favorite games (Halo 3 to launch just days after the event).

• Wrigley’s Five becomes part of the hype leveraging the cool and sleek surroundings of Tokyo and the American audience’s fascination with it.

Tokyo Game Show Feature Sponsorship

Exclusive sponsorship includes:

• Branded feature environment

• Tons of video

• Product placement and opportunity for product sampling

• Huge promotion aimed at finding one user who has what it takes to join our crew in Tokyo as a guest editor.

The Next GameSpot Editor Contest

• A large scale promotion will kick off a call for video entries.

• GameSpot editors and the community at large will

review the videos selecting a knowledgeable (yet media-genic) winner.

• Wrigley’s Five will be woven intricately into the experience and the guest editor’s blog will be

featured prominently within our own coverage.

• Sponsorship includes co-branded landing page, promotion, and banners across GameSpot featuring

the Wrigley’s Editor winner. • Wrigley’s opportunity to help create a celebrity

among the already passionate user ranks.

GUITAR HERO

BUTTON-MASHING

Inner Rockstar – Guitar Hero Button Mashing Challenge

• Wrigley brings the inner rockstar out of GameSpot users in this one of a kind promotion.

• Call for entries encourages users to upload video’s depicting their rock “godness”.

• Users can win a chance to fly to GameSpot HQ and face off against our editors in a Guitar Hero 3 themed edition of Button Mashing (GameSpot’s unique game show format).

• Mass promotion provides reach as Wrigley’s Five aligns itself with the product launch and the

Guitar Hero phenomenon.

Inner Rockstar – Guitar Hero Button Mashing Challenge

• Winners face off with editors in this fun, hour-long game show to coincide with the product launch.

• Airing the episode pre-release will ensure mass tune-in as users clamor to watch the action.

• Sponsorship includes branded Button Mashing Hub, video & large scale promotion.

ANIMATED

SKIN

Animated Skin – GameSpot Homepage

• Wrigley’s Five will be the first to market with this splashy, dynamic ad unit.

• Create a sensory experience that will show users what just what Wrigley’s 5 is all about.

• Sold daily, this sponsorship run’s on the highly trafficked GameSpot Homepage to achieve mass reach.

LIVE LINK