Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

WordPress SEO by Yoast Basics

Presented by Aaron Weiss

Senior SEO Strategist

aaron@tampa-seo.com

877-736-7361 ext. 705

Tampa SEO Training Academywww.Tampa-SEO.com

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Overview About Me & Tampa SEO Training Academy Perspectives on Modern SEO Installing WordPress SEO by Yoast Using the Meta Box on Pages and Posts Configuring Yoast Settings Premium Extensions Q & A

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About Me At Tampa SEO since

May 2012 (3 years!) SEO Certification

from the Search Engine Academy in 2008, and re-certified in 2012.

Using WordPress since 2008

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Tampa SEO Training Academy

SEO and Internet Marketing since 1997 SEO Training Since 2006 2 Day Basic, 3 Day Advanced, and 5 Day

Master Classes 2 Day WordPress Classes Private & Corporate Training Consulting & Coaching Design, Development, Maintenance Focus on WordPress

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SEO Perspectives Rankings are determined by the context of a user’s

search history, location, devices, the authority of a website and/or business, and hundreds of other factors.

No one thing will sky rocket your website to the top. SEO does not replace or fix poor service, products,

or customer service. Google doesn’t just crawl the web anymore, they

crawl the internet, including apps.

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SEO Perspectives (continued)

The search engine industry is still competitive. Google is up against Microsoft, Apple, Amazon, Facebook, and Baidu.

What works for one business may not work for you. SEO Experts often times have different experiences

and develop their own practices and theories. There’s not always a scientific method in SEO.

The internet was developed to share content and data. So, develop content for your audience and then optimize it for search engines.

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What is Yoast?

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What is Yoast? A Dutch website optimization and

usability company founded by Joost de Valk

Created the famous WordPress SEO plugin

Blogs about SEO and user experience

Yoast.com

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Installing WordPress SEO by Yoast

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Installing Yoast Step 1: Search for

“WordPress SEO by Yoast” in the WordPress Plugin Repository

Step 2: Install Step 3: Activate Step 4: Rejoice!

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Areas of Yoast

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Using the Yoast Meta Boxon Pages and Posts

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General Meta Box

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Page Analysis

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Advanced

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Social

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Configuring WordPress SEO by Yoast

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General

Company Info This information helps Google's

Knowledge Graph Webmaster Tools

Add verification codes from Google, Bing, and others.

Security Just prevents authors and editors

from making poor choices on the meta information

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Titles & Metas

These tabs help set default settings for the homepage, post-types, taxonomies, and archive pages.

“Other” allows you to enable or disable some features. I typically enable all of them.

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Titles & Metas – Example

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Titles & Metas – Other

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Social

Accounts – Add URLs of your social media accounts

Facebook – Enable Open Graph & Admin

Twitter – Add Twitter Cards Pinterest – Pinterest Verification Code Google – Publisher Meta Data

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XML Sitemap

User sitemap – Disable/Exclude User Sitemaps

Post Types – Exclude specific post types

Taxonomies – Exclude specific Taxonomies

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Advanced

Breadcrumbs – Enable and add breadcrumbs to theme.

Permalinks – Many settings. Be very careful. See next slide.

RSS – Add or remove information from your RSS feed.

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Advanced - Permalinks

Only settings I want youto be concerned about

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Tools

Bulk Editor – Edit Titles & Descriptions on one screen. Amazing!

File Editor – Edit robots.txt & .htaccess (very advanced)

Import & Export – Backup/Restore Settings, import from other SEO plugins, import data from depreciated Yoast plugins.

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Toolbar

• Keyword Research – Quickly do keyword research with your preferred tool.

• SEO Settings – Same settings you’ll find on the left-hand sidebar

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Premium Extensions

WordPress SEO Premium – Tutorials, Support, Integrates with Google Search Console for easy 301 Redirections.

Video SEO – Helps optimize videos for better search results News SEO – Creates a News XML feed Local SEO – Helps get schema.org markup for better local SEO.

Great for multiple locations. Yoast WooCommerce SEO – Adds schema.org markup for

WooCommerce. Helps add pricing, reviews, and inventory to SERPs.

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Yoast Blog www.yoast.com

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