Wordpress SEO by Yoast Basics

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved. ts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training WordPress SEO by Yoast Basics Presented by Aaron Weiss Senior SEO Strategist [email protected] 877-736-7361 ext. 705 Tampa SEO Training Academy www.Tampa-SEO.com

Transcript of Wordpress SEO by Yoast Basics

Page 1: Wordpress SEO by Yoast Basics

Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

WordPress SEO by Yoast Basics

Presented by Aaron Weiss

Senior SEO Strategist

[email protected]

877-736-7361 ext. 705

Tampa SEO Training Academywww.Tampa-SEO.com

Page 2: Wordpress SEO by Yoast Basics

Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Overview About Me & Tampa SEO Training Academy Perspectives on Modern SEO Installing WordPress SEO by Yoast Using the Meta Box on Pages and Posts Configuring Yoast Settings Premium Extensions Q & A

This presentation is already live at our blog, www.tampa-seo.com/blog. Scan this QR Code to go right to our blog post with today’s slides:

Page 3: Wordpress SEO by Yoast Basics

Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

About Me At Tampa SEO since

May 2012 (3 years!) SEO Certification

from the Search Engine Academy in 2008, and re-certified in 2012.

Using WordPress since 2008

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Tampa SEO Training Academy

SEO and Internet Marketing since 1997 SEO Training Since 2006 2 Day Basic, 3 Day Advanced, and 5 Day

Master Classes 2 Day WordPress Classes Private & Corporate Training Consulting & Coaching Design, Development, Maintenance Focus on WordPress

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

SEO Perspectives Rankings are determined by the context of a user’s

search history, location, devices, the authority of a website and/or business, and hundreds of other factors.

No one thing will sky rocket your website to the top. SEO does not replace or fix poor service, products,

or customer service. Google doesn’t just crawl the web anymore, they

crawl the internet, including apps.

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

SEO Perspectives (continued)

The search engine industry is still competitive. Google is up against Microsoft, Apple, Amazon, Facebook, and Baidu.

What works for one business may not work for you. SEO Experts often times have different experiences

and develop their own practices and theories. There’s not always a scientific method in SEO.

The internet was developed to share content and data. So, develop content for your audience and then optimize it for search engines.

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

What is Yoast?

Page 8: Wordpress SEO by Yoast Basics

Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

What is Yoast? A Dutch website optimization and

usability company founded by Joost de Valk

Created the famous WordPress SEO plugin

Blogs about SEO and user experience

Yoast.com

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Installing WordPress SEO by Yoast

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Installing Yoast Step 1: Search for

“WordPress SEO by Yoast” in the WordPress Plugin Repository

Step 2: Install Step 3: Activate Step 4: Rejoice!

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

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Areas of Yoast

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Using the Yoast Meta Boxon Pages and Posts

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

General Meta Box

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Page Analysis

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Advanced

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Social

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Configuring WordPress SEO by Yoast

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General

Company Info This information helps Google's

Knowledge Graph Webmaster Tools

Add verification codes from Google, Bing, and others.

Security Just prevents authors and editors

from making poor choices on the meta information

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Titles & Metas

These tabs help set default settings for the homepage, post-types, taxonomies, and archive pages.

“Other” allows you to enable or disable some features. I typically enable all of them.

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Titles & Metas – Example

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

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Titles & Metas – Other

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Social

Accounts – Add URLs of your social media accounts

Facebook – Enable Open Graph & Admin

Twitter – Add Twitter Cards Pinterest – Pinterest Verification Code Google – Publisher Meta Data

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www.Tampa-SEO.com • [email protected] • 877-736-7361

XML Sitemap

User sitemap – Disable/Exclude User Sitemaps

Post Types – Exclude specific post types

Taxonomies – Exclude specific Taxonomies

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Advanced

Breadcrumbs – Enable and add breadcrumbs to theme.

Permalinks – Many settings. Be very careful. See next slide.

RSS – Add or remove information from your RSS feed.

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Advanced - Permalinks

Only settings I want youto be concerned about

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Tools

Bulk Editor – Edit Titles & Descriptions on one screen. Amazing!

File Editor – Edit robots.txt & .htaccess (very advanced)

Import & Export – Backup/Restore Settings, import from other SEO plugins, import data from depreciated Yoast plugins.

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Toolbar

• Keyword Research – Quickly do keyword research with your preferred tool.

• SEO Settings – Same settings you’ll find on the left-hand sidebar

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

Premium Extensions

WordPress SEO Premium – Tutorials, Support, Integrates with Google Search Console for easy 301 Redirections.

Video SEO – Helps optimize videos for better search results News SEO – Creates a News XML feed Local SEO – Helps get schema.org markup for better local SEO.

Great for multiple locations. Yoast WooCommerce SEO – Adds schema.org markup for

WooCommerce. Helps add pricing, reviews, and inventory to SERPs.

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Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

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Yoast Blog www.yoast.com

Page 30: Wordpress SEO by Yoast Basics

Copyright © 2006-2015 Tampa SEO Training Academy. All rights reserved.No parts of this presentation can be reproduced without the prior written approval of Steven L Scott or the Tampa SEO Training Academy

www.Tampa-SEO.com • [email protected] • 877-736-7361

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