Glenn MuskeRural and Agribusiness Enterprise Development Specialist

Glenn.Muske@ndsu.eduFebruary, 2015

The Winery and Vineyard Business:2015 ND Grape and Wine Association

Annual Meeting

The Starting Point

What’s your #1 question right

now?

REMEMBER!

• It is a business!!!!• There are no guarantees regarding success.• You can’t, and won’t, please everyone.• You may feel alone, but you’re not. • Running a business is largely a skill that can be

taught. • It is not a 9 to 5, 40-hour per week

undertaking.

To Tell The Truth:Small Business Myths

To Tell The Truth:Small Business Myths

Get Rich Quick!

If you build it, they will come.

You have to be born an entrepreneur

“I’ll have all this free time…”

The government is against you.

It gets easier.

It’s all about the bottom line – A half-truth!

Biz Owners’ Top 10 List

#10

Can you say

NO!

#9 Understand:

1. Dreams ≠ Ideas

2. Ideas ≠ Opportunities

#8 - Do you have the skills?

ProductionTechnicalMarketing

ManagementSales

Fiscal ManagementPeople

Jack/Jill of all trades

#7Do you have resources?

And are you ready/able to risk them?

#6 - Do you know your market?Your customer? What’s your plan for letting them know you exist?

Your competition?What’s your advantage?

Can you maintain it?

You must be online!

#5

Are you legal?

Business nameSales and Use Tax Permit

Health Dept.Dept. of Agriculture – State and Federal

FDA

#4

Does your family support you?

#3

Are you a “people person?”

#2

Are you a bobo doll?

#1

Do you have PASSION?

• YOU!!• North Dakota– Ag Products Utilization Committee (APUC)– Dept of Ag Specialty Crops

• ND Development Fund• SARE• USDA – AFRI Food Security, Beginning Farmer/Rancher

Development Program• Local bankers and other options• Other ??

Glenn MuskeRural and Agribusiness Enterprise Development Specialist

NDSU Extension Center for Community VitalityGlenn.Muske@ndsu.edu

Questions??Resources:

http://www.ag.ndsu.edu/smallbusiness http://powerofbusiness.nethttp://www.extension.org/entrepreneurship