Post on 15-Jan-2015
description
#whatstrending #Windahl © 2012 IBM Corporation
What’s Trending in eCommerceWindahl Finnigan Associate Partner Smarter Commerce IBM
Mobile
Big Data
Semantics
Internet TV
Mobile DevicesUbiquitous Technology
Self Service Shops
Robots
Augmented Reality
3D
Citizen Science
Social Commerce
Personal Agents
TabletsSelf Service Shops
Voice Interfaces
Gesture Based Interfaces
Kiosks
Appliances
Localisation
GlobalisationOpen Maps
Geolocation
CamerasConvergence
Social MediaGamification
iPad
Mobile wallets
eTickets
Service Design
Cross- Channel Marketing
#whatstrending #Windahl © 2012 IBM Corporation
eCommerce when mobility & big data meet up
Making online & in-store
shopping experiences more informative and personalised
#whatstrending #Windahl © 2012 IBM Corporation
Connected Things : The internet of things – Products that talk
Bringing products to life and providing
richer information
#whatstrending #Windahl © 2012 IBM Corporation
Connected Experiences: Omni Channel Marketing
Invisible to users: Seamless integration for analytics, loyalty programs, marketing
& customer service.
#whatstrending #Windahl © 2012 IBM Corporation
What’s hot and what’s not
HotHot• RFIDS & Smart Packaging
• Omni & Cross channel
• Connected things
• Adaptive design
• User device – BYOB
• Mobile Commerce
•Rapid timed delivery slots
•Security – invisible
• Augmented reality
NotNot•QR Codes
•Multi-channel
•Responsive design
•Service design (stand-alone)
•Whenever delivery
•Customer service only when things go wrong
•Security icons
What’sWhat’s What’sWhat’s