Tim Finnigan Jan 2010
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Transcript of Tim Finnigan Jan 2010
Tim Finnigan Jan 2010
Vegetarian diet is better for the planet, says Lord SternMeat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving
Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said
U.N.: Eat Less Meat to Save the Planet
Eat less meat to save planet: British official
Save the planet - eat less meatROLAND MILLER MCCALL
People urged to eat less meat and dairy products to save the planet
'Eat fewer sausages to save the planet from global warming', Britons warned
A Forty Year Overnight Success Story
There’s so much rubbish in the regular stuff…at least I
know where I’m at with this….
Difficult to differentiate it from a normal burger….
Its low in fat, high in protein and fibre so its good for you mate
Yeah, I like Quorn…You know its cooked properly so I won’t be ill
the next day
….….
Wot is it??? Buy Quorn…Buy some Quorn….
I didn’t know thay did so many products, I thought it was just
burgers and sausages….
It tastes like meat and its healthy….
1994 PiecesMince
FilletsReady Meals
In Sauce Meals
Burgers
Sausages
Breaded Cutlets
Nuggets
Goujons
Deli Slices
Pate
Meatballs
2006
2010
Vegetarians Meat Reducers Healthy Eaters /Weight Maintainers
Our Portfolio Has Evolved to Meet a Changing Consumer Base and Needs Pastry
Fajita strips
Topped escalopes
Pancetta pieces
Picnic Eggs
Cocktail sausage
Toad in the hole
Sliced marinaded mini fillets
Consumer barriers Consumers are concerned about the environment and the majority have
tried to change habits with up to 92% agreeing that they regularly recycle.
Consumer barriers Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.
Consumer barriers Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping
Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.
Consumer barriers Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.
Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.
However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned.
Consumer barriers Consumers are concerned about the environment and the majority have tried to
change habits with up to 92% agreeing that they regularly recycle.
However, when asked directly the majority of consumers will admit that they do not consider the environment when Grocery shopping.
Consumers consider that it is up to manufacturers and the government to ensure that environmentally friendly products are supplied and on sale.
However, the majority are not prepared to pay more for this, it is a hygiene factor and in 2008/09 consumers have tightened their belts further and as such, have become even less environmentally concerned.
The exception to the rule involves local produce which consumers will seek-out more and more, but this is linked to a perceived freshness and the desire to support the economy, not to the environment.
42%
26%
16%
7%
6%
3%
Q. Recently there has been a lot of publicity about the environmental impact of eating meat. Some experts say that the meat industry is responsible for more than half of all greenhouse gas emissions. There have been calls for people to eat less meat in order to help protect the environment. Thinking about this issue, if it was established beyond all reasonable doubt that eating meat is very environmentally destructive which one of the following statements best reflects your own view
Don’t know I would dramatically reducemy meat consumption
I would reduce my meatconsumption a little bit
I don’t eat much meatso not relevant
I am a vegetarian so not relevant
I would carry on eating meatat the same rate as present
Source; Opinion research among 2012 GB adults, January 2010
Q For many years, doctors and the Government have been urging people to eat a healthier, more balanced diet. One of the biggest contributors to an unhealthy diet is red meat. Eating too much red meat increases the risk of becoming obese, having a heart attack and developing diabetes. In addition, many experts believe that red meat in particular is very bad for the environment because of the greenhouse gas emissions associated with it. Thinking about this combination of health and environmental reasons to eat less red meat, which one of the following statements best reflects your own view
Source; Opinion research among 2012 GB adults, January 2010
35%
20%
29%
7%
6%
4%
Don’t know
The combination of health & env.reasons has no impact on my intentions with regard to meat
consumption
I don’t eat much red meatso not relevant
The combination of health & env. reasons is making me think about reducing my red
meat consumption somewhat
The combination of health & env. reasons is making consider
eating much less red meat
I am a vegetarian so not relevant
Vegetarian diet is better for the planet, says Lord SternMeat wastes water, creates greenhouse gases and could become as socially unacceptable as drink-driving
Eat less meat 'to reduce climate change and save thousands of lives' People should eat less meat to reduce climate change and save thousands of lives a year, a Government-funded report has said
U.N.: Eat Less Meat to Save the Planet
Eat less meat to save planet: British official
Save the planet - eat less meatROLAND MILLER MCCALL
People urged to eat less meat and dairy products to save the planet
'Eat fewer sausages to save the planet from global warming', Britons warned
How can Quorn help???How can Quorn help???
“Help me!! I’m trying to eat less meat but I don’t want to give up all those recipes and meals that I love….
Because of Mycoprotein
Which allows Quorn foods to deliver against everyday consumer needs
www.mycoprotein.org
Taste and Texture
Spun soya
chicken
mycoprotein
Because of Mycoprotein
Which allows Quorn foods to deliver against everyday consumer needs
Health
Convenience
www.mycoprotein.org
Taste and Texture
Environment
The strategy is constructed around six core issues for the food system
1. Encouraging people to eat a
healthy and sustainable diet
2. Ensuring a resilient ,
competitive and profitable food
system3. Increasing food
production sustainably
4. Reducing the food systems
GHG emissions5. Reducing, reusing and reprocessing
waste
6. Increasing the impact of skills,
knowledge, research and technology
The strategy is constructed around six core issues for the food system
2. Ensuring a resilient ,
competitive and profitable food
system3. Increasing food
production sustainably
4. Reducing the food systems
GHG emissions5. Reducing, reusing and reprocessing
waste
6. Increasing the impact of skills,
knowledge, research and technology
1. Encouraging people to eat a
healthy and sustainable diet
The strategy is constructed around six core issues for the food system
2. Ensuring a resilient ,
competitive and profitable food
system3. Increasing food
production sustainably
4. Reducing the food systems
GHG emissions5. Reducing, reusing and reprocessing
waste
6. Increasing the impact of skills,
knowledge, research and technology
1. Encouraging people to eat a
healthy and sustainable diet
The strategy is constructed around six core issues for the food system
2. Ensuring a resilient ,
competitive and profitable food
system3. Increasing food
production sustainably
4. Reducing the food systems GHG
emissions5. Reducing, reusing and reprocessing
waste
6. Increasing the impact of skills,
knowledge, research and technology
1. Encouraging people to eat a
healthy and sustainable diet
Life Cycle Analysis Quorn Mince
Observations- Developing the model takes time.
- Converting secondary data to primary data is paramount
- Defining a defendable system boundary is crucial
- Using a recognised approach is vital (PAS2050)
- Literature analysis may not reflect commercial reality.
Quorn mince is at least 3 times lower in embedded carbon than the meat equivalent and could be up to 10 times.