Post on 17-May-2015
description
tbdtbd
Ben Arnon & Mark
Uhrmacher
Ben Arnon & Mark
Uhrmacher
The Value of Engaging your Audience through Social Media
Ben ArnonDirector of Sales
Wildfire
@barnon
TODAY’S SPEAKERSTODAY’S SPEAKERS
Mark UhrmacherCTO & Founder
Ideeli
@maui314159
Why isIMPORTANT
users? to
ShareShare
What’s on your mind?
50%50%
9090 piecespieces
3030 billionbillion
usersusers
of content created / user /monthof content created / user /month
pieces of content shared monthlypieces of content shared monthly
log in dailylog in daily
Avg user spendsAvg user spends per dayper dayminutesminutes5555
Source: Facebook
LoginLogin
REASONS WHY PEOPLEREASONS WHY PEOPLE
TO FACEBOOKTO FACEBOOK
FRIENDS & FAMILY
32%
FRIENDS & FAMILY
32%
INFORMATION
16%INFORMATION
16%
OTHER 3%OTHER 3%
FUN49%FUN49%
Source: Pew Internet and American Life Study
How importantisFACEBOOK consumers
? to
62%62% Latest news about the brand
New product information
Contests and giveaways
Allows me to show I like the brand
Sales, discounts, coupons, and special offers
61%61%
58%58%
55%55%
47%47%Source: eMarketer
How can benefit
FACEBOOKMarketers?
versusversus
SEARCH, FIND, BUY
JOIN A COMMUNITY?
8.78.7
2020
fan pagesfan pages
Million+ people become fans
daily
Million+ people become fans
daily
ENGAGECONSUMERS do
withBRANDS
!
Average ofAverage of
Source: Omnicom, Mashable
ENGAGE ENGAGE
engageengage
YOUR FANS
YESNO
2. 2. ASKASK
questions
1. 1. TELLTELL
fans what you want them to do
3. TAP3. TAPintopeople’s
PASSIONS
NEWSFEEDNEWSFEED
ASK QUESTIONSASK for LIKES
QUALITY > quantity
Photo CarouselWeekly Content Update
E-Commerce
Blog Plugin
Sign-up Function
ENGAGEMENTENGAGEMENT