Wildfire future m presentation 2

15
tbd Ben Arnon & Mark Uhrmacher The Value of Engaging your Audience through Social Media

description

Presentation by Ben Arnon, Wildfile; Mark Uhrmacher, ideeli, Gravity Summit FutureM, Harvard Faculty Club 9-12-11

Transcript of Wildfire future m presentation 2

Page 1: Wildfire future m presentation 2

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Ben Arnon & Mark

Uhrmacher

Ben Arnon & Mark

Uhrmacher

The Value of Engaging your Audience through Social Media

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Ben ArnonDirector of Sales

Wildfire

@barnon

TODAY’S SPEAKERSTODAY’S SPEAKERS

Mark UhrmacherCTO & Founder

Ideeli

@maui314159

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Why isIMPORTANT

users? to

FACEBOOK

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ShareShare

What’s on your mind?

50%50%

9090 piecespieces

3030 billionbillion

usersusers

of content created / user /monthof content created / user /month

pieces of content shared monthlypieces of content shared monthly

log in dailylog in daily

Avg user spendsAvg user spends per dayper dayminutesminutes5555

Source: Facebook

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LoginLogin

REASONS WHY PEOPLEREASONS WHY PEOPLE

TO FACEBOOKTO FACEBOOK

FRIENDS & FAMILY

32%

FRIENDS & FAMILY

32%

INFORMATION

16%INFORMATION

16%

OTHER 3%OTHER 3%

FUN49%FUN49%

Source: Pew Internet and American Life Study

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How importantisFACEBOOK consumers

? to

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62%62% Latest news about the brand

New product information

Contests and giveaways

Allows me to show I like the brand

Sales, discounts, coupons, and special offers

61%61%

58%58%

55%55%

47%47%Source: eMarketer

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How can benefit

FACEBOOKMarketers?

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versusversus

SEARCH, FIND, BUY

JOIN A COMMUNITY?

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8.78.7

2020

fan pagesfan pages

Million+ people become fans

daily

Million+ people become fans

daily

ENGAGECONSUMERS do

withBRANDS

!

Average ofAverage of

Source: Omnicom, Mashable

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ENGAGE ENGAGE

engageengage

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YOUR FANS

YESNO

2. 2. ASKASK

questions

1. 1. TELLTELL

fans what you want them to do

3. TAP3. TAPintopeople’s

PASSIONS

NEWSFEEDNEWSFEED

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ASK QUESTIONSASK for LIKES

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QUALITY > quantity

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Photo CarouselWeekly Content Update

E-Commerce

Blog Plugin

Sign-up Function

ENGAGEMENTENGAGEMENT