YOUR DIGITAL FOOTPRINTWIFT TorontoCareer Advancement ProgramJune 11, 2013

Digital Footprint / Online Brand

1. Defining & Strategizing

2. Measuring & Finding

3. Building & Improving

4. Monitoring, Participating & Growing

Defining & Strategizing

• Why do I want/need to be online (goals)?

• Who do I want to reach (market)?

• How do I want to appear & where should I be?

• What language should I be using to define myself online?

• Are there others with my name/positioning that could be confusing/muddying my brand?

Defining & Strategizing

http://www.pingdom.com

Defining & Strategizing

https://adwords.google.com/o/KeywordTool

Defining & Strategizing

Measuring & Finding

• Where am I found online?

• What does my brand look like?

• How big is my digital footprint?

• Who are my influencers & who do I influence?

• Who is my competition & what are they doing?

Measuring & Finding

http://www.socialmention.com

Measuring & Finding

http://klout.com

Measuring & Finding

https://www.google.com/settings/me

Measuring & Finding

https://www.googleanalytics.com

Building & Improving• How should I grow my footprint in the online landscape?

• What online communities should I be a part of?

• Have I fully completed my online profiles?

• What information do I want to include about me on my website?

• Where else should I be?

• Is it worth paying for expanded presence?

Building & Improving

https://www.brandyourself.com

Building & Improving

http://www.naymz.com/

Building & Improving

http://www.linkedin.com

Monitoring, Participating & Growing • What are the long and short term trends of my digital

footprint?

• What is working and what is not?

• What are the new opportunities for growth and improvement?

• Where are the best opportunities for participation and recognition?

Monitoring, Participating & Growing

http://www.google.com/alerts

Monitoring, Participating & Growing

http://www.talkwalker.com/alerts

Monitoring, Participating & Growing

https://hootsuite.com

Monitoring, Participating & Growing

https://www.vizify.com

Monitoring, Participating & Growing

http://www.linkedin.com/myGroups

Digital Footprint / Online Brand

1. Defining & Strategizing

2. Measuring & Finding

3. Building & Improving

4. Monitoring, Participating & Growing

Your Digital Footprint Best Practices1. Have a strategy (with goals & target markets)2. Match your language/content to your market.3. Match your social networks to your goals.4. Develop a strong, optimized LinkedIn profile.5. Set a regular schedule for monitoring, building &

participating (even if its just 10 minutes a day).6. Use tools like Google Alerts to automate tracking of

your brand.7. Track your personal metrics trends over time.8. Respond and evolve.

You can find me at:

Annelise Larsonannelise@veria.ca

@veriatweetwww.veria.ca