WIFT Toronto - Your Digital Footprint - June 2013
24
YOUR DIGITAL FOOTPRINT WIFT Toronto Career Advancement Program June 11, 2013
-
Upload
annelise-larson -
Category
Business
-
view
421 -
download
1
description
How do you define your online brand? What are the digital factors that can help or hurt your professional reputation? What are the best practices when it comes to digital business etiquette? This presentation will provide you with some guidelines, tips and tools for protecting and growing your professional presence online to help you advance your career.
Transcript of WIFT Toronto - Your Digital Footprint - June 2013
YOUR DIGITAL FOOTPRINTWIFT TorontoCareer Advancement ProgramJune 11, 2013
Digital Footprint / Online Brand
1. Defining & Strategizing
2. Measuring & Finding
3. Building & Improving
4. Monitoring, Participating & Growing
Defining & Strategizing
• Why do I want/need to be online (goals)?
• Who do I want to reach (market)?
• How do I want to appear & where should I be?
• What language should I be using to define myself online?
• Are there others with my name/positioning that could be confusing/muddying my brand?
Defining & Strategizing
https://adwords.google.com/o/KeywordTool
Defining & Strategizing
Measuring & Finding
• Where am I found online?
• What does my brand look like?
• How big is my digital footprint?
• Who are my influencers & who do I influence?
• Who is my competition & what are they doing?
Measuring & Finding
https://www.google.com/settings/me
Measuring & Finding
https://www.googleanalytics.com
Building & Improving• How should I grow my footprint in the online landscape?
• What online communities should I be a part of?
• Have I fully completed my online profiles?
• What information do I want to include about me on my website?
• Where else should I be?
• Is it worth paying for expanded presence?
Building & Improving
https://www.brandyourself.com
Monitoring, Participating & Growing • What are the long and short term trends of my digital
footprint?
• What is working and what is not?
• What are the new opportunities for growth and improvement?
• Where are the best opportunities for participation and recognition?
Monitoring, Participating & Growing
http://www.talkwalker.com/alerts
Monitoring, Participating & Growing
https://hootsuite.com
Monitoring, Participating & Growing
https://www.vizify.com
Monitoring, Participating & Growing
http://www.linkedin.com/myGroups
Digital Footprint / Online Brand
1. Defining & Strategizing
2. Measuring & Finding
3. Building & Improving
4. Monitoring, Participating & Growing
Your Digital Footprint Best Practices1. Have a strategy (with goals & target markets)2. Match your language/content to your market.3. Match your social networks to your goals.4. Develop a strong, optimized LinkedIn profile.5. Set a regular schedule for monitoring, building &
participating (even if its just 10 minutes a day).6. Use tools like Google Alerts to automate tracking of
your brand.7. Track your personal metrics trends over time.8. Respond and evolve.
