Why Is DIgItal Important for healthcare In asIa?

Internet

on-line gamingBlogs

apps

eBooksh-games

social mediamobile devices

Wireless

asia is digital

reality checkWorld internet users by region

BIllIon Users WorlDWIDe

41.3% asia: 650 million

24.8% europe: 390 million

15.7% north america: 246 million

10.6% latin america/caribbean: 166 million

3.4% africa: 54 million

2.9% middle east: 45 million

1.3% australia/oceana: 20 million

1.5

Internet World stats, feb 2009

90%

80%

70%

60%

50%

40%

30%

20%

10%

significant rise in the number of Internet users in asia

1990

20121990

2012

Data from world bank last updated: June 5 2012

Internet Users as % population

china, 36%

singapore, 70%

malaysia, 56%

Indonesia, 9%

Korea, 82%

thailand, 21%

Vietnam, 28%philippines, 25%

India, 4%

fact}}

In asia 2X increase over the last 10 years

In asia 650 million internet users*

Internet World stats, feb 2009

healthcare professionals in asia believe the internet is essential to their practice*

china 68%taiwan 39%Japan 69%sK 88%aU 87%

Internet is part of a physicians professional life

manhattan research, taking the pulse asia v9.0, 2009

there is a significant rise in the number of mobile users in asia

180

160

140

120

100

80

60

40

20

1990

20121990

2012

Data from world bank last updated: June 5 2012

rising number of asian mobile users

mobile cellular subscriptions (per 100 people)

Korea, 106

singapore,

malaysia, 119

china, 63

Vietnam, 176

philippines, 86

thailand, 106Indonesia, 94

India, 61

fact In asia a whopping 850% increase over the last 10 years

moBIle

}

from small screen to BIg screen

In the next 3 years

• More people will access the web

• More searches from mobile devices than computers*

WeBsItes neeD to Be moBIle frIenDly

* morgan stanley 2010

ipads are more popular in richer areas that have infrastructure% of web traffic coming from ipad

Brunei 58%

78%singapore9%Indonesia

26%thailand30%malaysia

15%Vietnam

17%philippines

34%cambodia

http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnelshttp://www.google.com/publicdata/directory

Medicine goes mobile

The M-Squared InnovaTIonM2 = MuLTI-SCreen X MoBILe aCCeSS

Insert as title slide for section on asia mobile

Percent of doctors that use (desktop/smart-phone/tablet) in their practice

99%desktop or laptop

84%smartphone

54%tablet

87% uSe a SMarTPhone or a TaBLeT

Physicians search on all devicesUse of search engines to find clinical and treatment information

98%

defauLT quICk Look-uP read & TeaCh

of desktop/laptop owners search on this device

56%of smartphone owners search on this device

63%of tablet owners search on this device

Wireless access delivers health information

Medicine is multi-screen

anywhere

laptop

anytime

smartphone

anyone

tablet

mhealth

apps are driving access to medical & health

information

there is an increasing number of medical apps

But, there are really just 7 basic ways they work

Decision support patient support collboration

reference/lookup patient tracking

patient education/ consultation

continuing medical education

asian medical Bloggers

www.thefavoureddoc.wordpress.com

www.singaporemd.blogspot.com

www.gigomole.blogspot.com

www.spacefan.blogspot.com

www.angrydr.blogspot.com

Blogs give patient’s a more genuine and credible voice.

they also allow other physicians to communicate and share ideas.

What Does thIs mean for healthcare marKetIng In asIa?

• The convergence in the growth of internet usage, mobile phone ownership, and wireless access presents unique opportunities to communicate, engage and connect with medical professionals.

• The age of personalised informatics has arrived: Innovation in delivering healthcare information provides higher levels of information relevant to me!

• Engagement models have changed: more story-building than information telling

Be smart• SMART communication will reward innovation in digital applications:

- Simple: make communication direct, focused - Mobile: make digital content compatible with mobile devices – make this the start point - Attractive: use design to enhance digital content and the user experience - Reach: digital allows greater reach, engagement, responsiveness with customers - Trending: digital innovation is rapid, look for trends, anticipate, experiement

• More changes to come: - social media in healthcare – is it really scary for pharma? - personal clouds - augmented reality - tapping not typing- good bye QWerty (at last!)

referenceshttp://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/, http://www.google.com/publicdata/directory, http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels, http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html

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