Why is Digital Important for Healthcare in Asia?
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Transcript of Why is Digital Important for Healthcare in Asia?
Why Is DIgItal Important for healthcare In asIa?
Internet
on-line gamingBlogs
apps
eBooksh-games
social mediamobile devices
Wireless
asia is digital
reality checkWorld internet users by region
BIllIon Users WorlDWIDe
41.3% asia: 650 million
24.8% europe: 390 million
15.7% north america: 246 million
10.6% latin america/caribbean: 166 million
3.4% africa: 54 million
2.9% middle east: 45 million
1.3% australia/oceana: 20 million
1.5
Internet World stats, feb 2009
90%
80%
70%
60%
50%
40%
30%
20%
10%
significant rise in the number of Internet users in asia
1990
20121990
2012
Data from world bank last updated: June 5 2012
Internet Users as % population
china, 36%
singapore, 70%
malaysia, 56%
Indonesia, 9%
Korea, 82%
thailand, 21%
Vietnam, 28%philippines, 25%
India, 4%
fact}}
In asia 2X increase over the last 10 years
In asia 650 million internet users*
Internet World stats, feb 2009
healthcare professionals in asia believe the internet is essential to their practice*
china 68%taiwan 39%Japan 69%sK 88%aU 87%
Internet is part of a physicians professional life
manhattan research, taking the pulse asia v9.0, 2009
there is a significant rise in the number of mobile users in asia
180
160
140
120
100
80
60
40
20
1990
20121990
2012
Data from world bank last updated: June 5 2012
rising number of asian mobile users
mobile cellular subscriptions (per 100 people)
Korea, 106
singapore,
malaysia, 119
china, 63
Vietnam, 176
philippines, 86
thailand, 106Indonesia, 94
India, 61
fact In asia a whopping 850% increase over the last 10 years
moBIle
}
from small screen to BIg screen
In the next 3 years
• More people will access the web
• More searches from mobile devices than computers*
WeBsItes neeD to Be moBIle frIenDly
* morgan stanley 2010
ipads are more popular in richer areas that have infrastructure% of web traffic coming from ipad
Brunei 58%
78%singapore9%Indonesia
26%thailand30%malaysia
15%Vietnam
17%philippines
34%cambodia
http://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnelshttp://www.google.com/publicdata/directory
Medicine goes mobile
The M-Squared InnovaTIonM2 = MuLTI-SCreen X MoBILe aCCeSS
Insert as title slide for section on asia mobile
Percent of doctors that use (desktop/smart-phone/tablet) in their practice
99%desktop or laptop
84%smartphone
54%tablet
87% uSe a SMarTPhone or a TaBLeT
Physicians search on all devicesUse of search engines to find clinical and treatment information
98%
defauLT quICk Look-uP read & TeaCh
of desktop/laptop owners search on this device
56%of smartphone owners search on this device
63%of tablet owners search on this device
Wireless access delivers health information
Medicine is multi-screen
anywhere
laptop
anytime
smartphone
anyone
tablet
mhealth
apps are driving access to medical & health
information
there is an increasing number of medical apps
But, there are really just 7 basic ways they work
Decision support patient support collboration
reference/lookup patient tracking
patient education/ consultation
continuing medical education
asian medical Bloggers
www.thefavoureddoc.wordpress.com
www.singaporemd.blogspot.com
www.gigomole.blogspot.com
www.spacefan.blogspot.com
www.angrydr.blogspot.com
Blogs give patient’s a more genuine and credible voice.
they also allow other physicians to communicate and share ideas.
What Does thIs mean for healthcare marKetIng In asIa?
• The convergence in the growth of internet usage, mobile phone ownership, and wireless access presents unique opportunities to communicate, engage and connect with medical professionals.
• The age of personalised informatics has arrived: Innovation in delivering healthcare information provides higher levels of information relevant to me!
• Engagement models have changed: more story-building than information telling
Be smart• SMART communication will reward innovation in digital applications:
- Simple: make communication direct, focused - Mobile: make digital content compatible with mobile devices – make this the start point - Attractive: use design to enhance digital content and the user experience - Reach: digital allows greater reach, engagement, responsiveness with customers - Trending: digital innovation is rapid, look for trends, anticipate, experiement
• More changes to come: - social media in healthcare – is it really scary for pharma? - personal clouds - augmented reality - tapping not typing- good bye QWerty (at last!)
referenceshttp://smarterbysharing.com/2012/06/04/the-biggest-ipad-users-in-south-east-asia/, http://www.google.com/publicdata/directory, http://sglinks.com/pages/1026127-g-goes-online-mrt-tunnels, http://www.bloomberg.com/news/ 012- 06- 18/oprah- aids- doctors- as- app- investments- soar- health.html
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