Why Email Split Testing is Essential for Profitability

Post on 31-Dec-2015

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Do you know why surveys don’t work that well for email marketing? It’s because subscribers answer how they think you want them to answer. The better way to see what subscribers like, or what actions they will take, is by split testing. - PowerPoint PPT Presentation

Transcript of Why Email Split Testing is Essential for Profitability

EMAIL SPLIT TESTING

Why Email Split Testing is Essential for Profitability…

Does split testing REALLY increase revenues?

ABSOLUTELY!

The only way to find out if you’re leaving money on the table is through SPLIT TESTING

Opportunity Cost!

5 Main Conversion Elements You Should Be Testing & Tracking…

How Do You Test These Variables?

Give ample time to process the results

IMPORTANT!

Maximize conversions AND profits