WHO WE ARE - WordPress.com · WHO WE ARE Brandspark is a marketing and communications agency. We...

WHO WE ARE

Brandspark is a marketing and communications agency. We specialize in creating marketing strategies and advertising campaigns.

We fire imaginations with insights and truths to see big ideas. We are aggressive yet accountable; we move beyond the shackles of advertising and ignite that spark of emotion whenever a brand

and its audience cross paths.

We are united as a team, and as a partners.

OUR INSIGHT

We believe in developing compelling brand communications which that are critical drivers of business performance.

www.brandspark.co.ke

Marketing and CommunicationStrategy

Event Planning and management

Public Relations

Creative Design

Social Media Strategy &Web Design

Media Strategy and Planning

OUR SERVICES

OUR EXPERTISE

OUR SPIRIT

The Agency is made up of a collective of people, sharing the samemission with a diverse range of talents in design, advertising, media and PR.

This diversity means we create original, appropriate and innovative solutions driven by research and market insight.

JanetKIBUTHU

MANAGINGDIRECTOR

PaulKARINGITHI

STRATEGYDIRECTOR

MaryGITARI

CLIENT SERVICEDIRECTOR

SamMADOKA

CREATIVE COMMUNICATIONEXPERT

Janet is the Steward of Brandspark, Her strengths include consumer data analysis and understanding, communication and media strategy and management.

She is also an expert in research analysis, data research and extracting key elements thatguide strategy development.

Paul is a reknown brand and advertising strategist. He has managed major brands in various markets.

Paul brings a wealth of experience to brandspark with a good knowledge of the market, target audience and good skills at identifying and analyzing competitors.

Mary is the verve that ignites the Brandspark flame. She has an impressive Public relationsbackgound, having worked in various industries. Her media fraternity network encompasses various industries across the East Africa region.

She has an intuition for elements that build brand equity and engage various organisation stakeholders in order to deliver the desired business results.

Sam has over 40 years of successful management and experience in effective public communication campaigns.

Highly successful in creatively designing and implementing exciting media communication solutions on radio, TV, press and below the line, in the areas of health, tourism, agriculture, governance and fast moving consumer products.

SammyMWALILI

CREATIVEMANAGER

DavidNDUNGU

CREATIVEDESIGNER

PeterMAINA

CREATIVEDESIGNER

EdwinMUITHERERO

FINANCE & RESEARCHDIRECTOR

SoilaKINAIYA

FINANCE & ADMINMANAGER

PeterMUTUA

SYSTEMASSISTANT

MercyCHEBON

CLIENT SERVICEMANAGER

RuthSARBABI

COMMUNICATIONEXECUTIVE

SOME OF OUR CLIENTS

SOME OF OUR WORK

SAMPLE ADS

PUBLICATIONS

SAMPLE WEBSITES

Client: Project: Tripartite and IGAD Investment Conference 2011

Client: Project: Housing Developers website

Client: Project: Website re-design

FLORA WHITE -TOILET PAPER

Project:Client: Website design

PUBLIC RELATIONS

If you need to make an impact with various stakeholders, our team has developed

expertise to help you leverage tools including press releases, opinion pieces,

features, and media interviews.

Our expert team will provide an excellent public engagement plan to ensure that you

leverage on the ideal media coverage and stakeholder engagement plan.

LONGHORN PUBLISHERS NSE LISTING

Valuation increased to 1.2B as share closed at Sh20 from original Sh14.

• Stakeholders Breakfast.• NSE listing event.• Media Relations.

First tranche Targeted 2Bn and raised 1.7Bn which surpassed the original 10% target. Successful launch and bell ringing event.

• Press conferences for Announcement of the bond.• Bond listing at the N.S.E listing.• Media interviews.

CONSOLIDATED BANK BOND LISTING AT NSE

• Media relations plan.

• Press material development.

• Media Monitoring.

• Stakeholder press briefing.

• Conference documentation using photography and video.

AFRICAN MEDICINES REGULATORY HARMONIZATIONCONFERENCE ARUSHA

Prepared a media relations plan for the conference in Arusha working with local Tanzania based media

who attended the conference and covered the event.

INTEL YOLO PHONE LAUNCH

• Press briefing.

• Preparing press material.

• Social media strategy.

• Media invitation and coverage for the launch.

Launch event at The Tribe Hotel, the phone surpassed initial sales target, selling out in a 2 week

period after the launch.

EVENT PLANNING AND MANAGEMENT

Our event planning team has a wide range of Industry experience in

planning and executing confererences, product launches, concerts,

company events, expos, seminars, trainings, and press conferences.

over the past 30 days

FANSFANS

HERE’S WHERE THEY LIVE

WHO SEES, CLICKS ON, AND TELLS‘STORIES’ ABOUT THE CONTENT?

(location of fans, by country)

YEARS OLD

IMPRESSIONS STORIESENGAGEMENTS

Basic Stats

Demographics

OK cool, but howwell is the content

PERFORMING?

53% 47%

18-24FEMALE

KENYA169

UNITED STATES5

GREAT BRITAIN3

UGANDA3

UNITED ARAB EMIRATES1

CD PHILIPPINES NIGERIA CHILE EGYPT1 1 1 1 1

407 12

over the past 30 days

FANSFANS

Basic Stats

26 July to 22 August

AFRICAN COTTON INDUSTRIES LAUNCH OF SANITARY TOWEL DISTRIBUTION PROJECT

Successful launch of the Flora Sanitary Towels officiated by the

Prime Minister Raila Odinga. Female students from various

schools around Nairobi benefitted from the supply of Sanitary

towels. Sales of African cotton items went up by 20%

PEARL CAPITAL PARTNERS LAUNCH OF 2BILLION CAPITAL FUND

Launch event held at Serena Hotel incorporating private Agri – Business Industry players andmedia fraternity. The fund was launched to provide financial access to boost Agri-business in East Africa.

Organising and implementing a 3 day

conference at the KICC that brought

together delegates from Kenya, Uganda,

Tanzania, South Sudan, Sudan, Ethiopia,

Burundi, Rwanda, Zambia and Somalia.

First day of the conference brought

together heads of states including, H.E.

President Mwai Kibaki, H.E. Raila Odinga, H.E.

King Mswati III, Pierré Nkrunzinza, Prime

Minister Melez Zenawi.

TRADEMARK EAST AFRICA TRIPARTITE CONFERENCE(COMESA, EAC, SADAC,IGAD)

CELEBRATION CHOIR TWO DAY CONCERT

Developed concert theme and implemented a two day

concert in Nairobi. Marketed the concert resulting in a

well attended two day event.

SHINDE SOLO ALBUM LAUNCH

Packaging and branding for the artist’s

sophomore album launch at the

National museum in Nairobi.

SOCIAL MEDIA

STORIES

PEOPLE

WHO IS SPREADING THE WORD?

HOW MANY PEOPLE SAW THE CONTENT?

This ratio can give an idea of how effectively content engages the audience

And deeply engaging with content?

These ratios can give a good idea of ‘virality’ and ‘ reach’

I f the numbers in thischart are close together,it can mean that thecontent was very ‘ viral’

UNIQUEIMPRESSIONS

VIRAL UNIQUEIMPRESSIONS

STORYTELLERS

Storytellers

Virality

# of people who saw the contentafter a friend told a ‘ story’ about it)

# of people telling ‘ stories’(stories increase content reach)

# of people who saw the contentanywhere on facebook

696639

12HERE’S WHERE THEY LIVE

WHO SEES, CLICKS ON, AND TELLS‘STORIES’ ABOUT THE CONTENT?

(location of fans, by country)

YEARS OLD

WHO IS SPREADING THE WORD?

IMPRESSIONS STORIES

This ratio can give an idea of how effectively content engages the audience

ENGAGEMENTS(Any click)

And deeply engaging with content?

(Deeper engagement:likes, shares, etc.)

(Views of any content)

Storytellers

OK cool, but howwell is the content

PERFORMING?

53% 47%

FEMALE

KENYA169

UNITED STATES5

GREAT BRITAIN3

UGANDA3

UNITED ARAB EMIRATES1

CD PHILIPPINES NIGERIA CHILE EGYPT1 1 1 1 1

407 12

FLORA TOILET PAPER REBRANDING ONLINE PROMOTION

Three month online campaign and give away to promote the new look Tissue.

Promotion involved people going in-store where they interacted with our

Throne instore promotion and took a picture.

We posted the pictures online and they had to get their friends to vote them as

the winning picture of the week.

DOT NET SOCIAL MEDIA PROMOTION

Three month online campaing to promote the new price of a dot net domain to

the youth. We developed and implemented an online content management

strategy to grow the pages social media footprint and keep the page endeared

to the target audience.

TRUTH & SPIRIT SOCIAL MEDIA CAMPAIGNCreated a social media page as a platform to create awareness on the new

publication. Launched a promotion encouraging users to post selfies with the

publication in order to win a free one year subscription.

OUR TEAM

Committed to building your brand.

Creating a link with the mediaand relevantstakeholders.

Dedicated to delivering Returnon Investment.

Your business partner from Strategy toExecution.

A planned sequence

single unconnected shots.

Proactive approach to maximise opportunities.

A pool of talent brought together for each client.

The Way We Work

clientservice@brandspark.co.ke0786 653 8100707 701 585

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