Whipping WordPress into SEO Shape

Ben Cook@Skitzzo

Network Solutions SEO Manager

Why WordPress?

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Image source: http://www.flickr.com/photos/rossbelmont/4199818571

Do NOT:

Permalinks

Meta Data(title, description, etc)

Categories & Tags

Categories & Tags

Do NOT:

Plugins

SEO Smart Links

Y.A.R.P.P.What it does: Automatically generates related links based on post content

SEO Benefit: Topically relevant internal linking & provides another path to your content

Yoast BreadcrumbsWhat it does: Creates links based on site structure

SEO Benefit: Keyword-rich internal linking to category pages

Widget Logic (Advanced)What it does: Allows users to vary sidebar content based on page, category, tag etc.

SEO Benefit: Topically relevant & keyword-rich internal linking

Ben CookContact info:

WPblogger.com@Skitzzo

Questions?