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Mark O’Toole is managing director of PR & content at HB agency,

a B2B marketing and communications firm with global clients in

clean tech, medical tech and high tech. Reach Mark at

motoole@hbagency or on Twitter @markrotoole.

Design and layout courtesy of HB’s

Katherine Eckenfels & Christine Tesseo.

To learn more about HB’s branding, marketing and public relations

expertise, please visit www.hbagency.com.