What's Your Future of Marketing?

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Today, we are all communicators. How does that impact the way businesses market themselves? Does this elevate the function of public relations? Read on to see why we are all in PR, and why spring break 1985 stands as an example of the evolution of communications.

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Mark O’Toole is managing director of PR & content at HB agency,

a B2B marketing and communications firm with global clients in

clean tech, medical tech and high tech. Reach Mark at

motoole@hbagency or on Twitter @markrotoole.

Design and layout courtesy of HB’s

Katherine Eckenfels & Christine Tesseo.

To learn more about HB’s branding, marketing and public relations

expertise, please visit www.hbagency.com.