INFLUENCERS?What’s the big deal about

@hollyhamann@tapinfluence

92% of global consumers trust UGC and WOM more than advertising

We Trust People, Not Logos

Source: Nielsen

And this is only going to get More Important

RESOURCES

#1 source of information for Millennials are “close friends”

Source: The McCarthy Group, 2014

of Millennials do NOT like advertising84%

1500Pieces of content are “due” to each Facebook user each time they log-in, on average

Online CommunityIs a Noisy, Crowded Place

Source: Facebook exec interview, 2013

THE NEW INFLUENCERS

REACH RESONANCE

Content Creators Come in All Shapes and Sizes

CELEBRITYSTATUS

QUALITYCONTENT CREATORS

BUZZ BUILDERS &PROMOTERS

ADVOCATES &EMPLOYEES

Segmenting influencers

REACH RESONANCE

The Megaphone

The CreativeThe ConnectorThe Face

The Reporter

The Designer

The DefenderThe Neighbor

LOW TOUCH

HIGH TOUCH

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70 Million users 80% of Pinterest users are women

Pinterest accounts for 25 percent of retail referral traffic.

Customers spend more money when they convert from a Pinterest referral than any other social referral. Average order value for a Pinterest conversion is $80.54.

Over 80% of pins are re-pins, which speaks to Pinterest’s virality.

94% of all Pinterest activity is from women

49% of Pinterest users use it instead of browsing catalogs.

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40 Million users5 vines are tweeted every second

3 of the 5 most re-tweeted Vines ever are by musicians.

A branded Vine video is four-times more likely to be seen than a regular branded video.

It Would Take You 8 Years to Watch a Vine Video From Every User

Videos will be 55% of all internet traffic by 2016

Vine

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Pinterest

More than 1 billion unique users visit YouTube each month

100 hours of video are uploaded to YouTube every minute

4 billion video views per day.

According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network.

6 billion hours of video watched per month.

40% of YouTube traffic is from a mobile device.

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Makes estimated $5.4m annually from brand ads

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Haulers

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Sneakerheads

Forbes recently estimated that sneakerheads represent about 5% of the $22 billion retail sneaker market in the U.S. That's good for roughly $1.1 billion.

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100 Million active users 71% of users are

under 25 years old

700 million photos and videos per day.

58% of college students would likely purchase a product from a brand that send them a Snapchat coupon..

THANK YOU!

QUESTIONS?

@hollyhamann