Post on 19-May-2015
description
What would Edward Bernays post on Twitter?
“The three main elements of public relations are…informing people, persuading people, or integrating people with people. …the means and methods of accomplishing these ends have changed as society has changed.”
~ Edward BernaysCrystallizing Public Opinion (1961)
What would Edward Bernays post on Twitter?
Edward_Bernays Just approached by the @Pork_Belly_Association …they have too much surplus, prices too low. What to do?
What would Edward Bernays post on Twitter?
Edward_Bernays Oh no, now the egg producers are calling, too much surplus, prices too low. What to do?
What would Edward Bernays post on Twitter?
Edward_Bernays I got it…The Great American breakfast…Bacon and Eggs…Take that @Oatmeal! Whatta ya think @Uncle_Siggy?
What would Edward Bernays post on Twitter?
Edward_Bernays Wonder how it would taste on a biscuit?
What is social media?Social media is content created by people using highly accessible and scalable publishing technologies. It’s a set of technologies, tools and platforms facilitating the discovery, participation and sharing of content.
~Wikipedia.com
Why use social media?
• Engage audience
• In real time
• On their terms
Why use social media?
• Online conversations are happening
• Join in
Why use social media?
• 78% trust other’s recommendations
• Increase your Web presence and search rank
Step 1: Sell Management
• Pros and cons
• Clear guidelines for engagement
• Corporate SM policy
Step 2: What’s your goal?
Pick 1:
Awareness
Sales
Loyalty
What’s your relationship with audience now?
Circle 2:
•None•Aware, no action•Single action•Repeat action•Advocates
Step 3: Listen to the Conversation
Where’s your audience talking online?
What are they saying?
Some Monitoring Help
Align what you hear with your
brand objectives
Step 4: Join the conversation
Effective social media = participation
• Labor intensive
• Building relationships
• Flexible
Step 5: Measure
• ROI is tough
• Varies by platform
How to join the conversation?
Pick one and join in.
What about Twitter?social networking tool that lets you follow others and receive “tweets” from them - short messages under 140 characters
Before you start:What’s your Twitter personality?
Customer service?
Go to twitter.com and sign up
• Personalize Your Profile
• Brief facts
• Picture/graphic
• Web address
Find your voice
• Establish your personality
• Focus on goals
Start Tweeting
• Interesting posts
• Surveys
• Questions
Find People to Follow
Directories:
Search and Borrow from others
Get People to Follow You
Include them in your conversation
Dialogue
@replies
@comments
DMs
RTs
# hashtags
What’s the Twitter ROI
Are your goals reached?
What role did twitter play?
See you on Twitter
@akatcher
@kvbprhealth
@kvbpr
Thanks to my friends and Worldcom partners:
@mlherman
@jaybaer
@sietsema
@elizabethsosnow
@traverscollins
@IWGroup
@PRTodd
Wordsworth Communications
Links to other resources:
Jay Baer, Convince and Convert
Teach To Fish Digital
Mashable
Hubspot
Social Media Today
Bliss PR
Aileen Katcher, APRakatcher@kvbpr.com
401 Church St., Suite 2100, Nashville, TN 37219
615-248-8202 www.KVBPR.com