What

LADY GAGACan Teach Us About

Marketing Rec Programs

GETS ITShe

Right

@camphacker

TKS JACKIE HUBA

1%Do something

of importance

a place for all little

monsters:

to gather,

to create,

to share, and to inspire

MISSION: CHANGE THE WORLD

http://ladygaga.wikia.com/wiki/Haus_of_Gaga

ACCESS TO HER = VALUE

MY QUESTION TO YOU:

NEWAcquiring

participants

NEWAcquiring

OLDRetaining

onesparticipants

OLDRetaining

ones

Customer LIFETIME VALUE?

C.L.V.

$16,000

$16,000$80,000

x REFERRALS (x REFERRALS)

What Percentage of

$80,000

What % from

WOM ?

NEWAcquiring

1%ersRewarding

participants

NEWAcquiring

partici -pants

1%ersRewarding

Who is your

1% CUSTOMER ?

Your1%’ers

Passionate RECOMMENDERS

Passionate RECOMMENDERS

Believe in your progs

Passionate RECOMMENDERS

Believe in your progs

Gift progs to others

Passionate RECOMMENDERS

Believe in your progs

Gift progs to others

Speak up

Passionate RECOMMENDERS

Believe in your progs

Gift progs to others

Speak up

Forgive you

Passionate RECOMMENDERS

Believe in your progs

Gift progs to others

Speak up

Forgive you

Do NOT want to be bought

Passionate RECOMMENDERS

Believe in your progs

Gift progs to others

Speak up

Forgive you

Feel part of it

Do NOT want to be bought

Meaningful experiences and interactions are what we all long

for and seek out.

@JackieHuba

The Magic of

LADY GAGA

A product or a service doesn't create an emotional connection…

PEOPLE DO

WHAT IS THE THING THEY VALUE MOST?

THATGIVE THEM

More TIME WithFamily

More TIME WithFamily

Less Stress

More TIME WithFamily

Less Stress

Enrich Their Child’s Life

More TIME WithFamily

Less Stress

Enrich Their Child’s Life

Be A Good Parent

More TIME WithFamily

Less Stress

Enrich Their Child’s Life

Be A Good Parent

Social Status

Passionate RECOMMENDERS

Believe in your program

Gift your programs to others

Speak up

Forgive you

Feel part of it

Do NOT want to be bought

INTERVIEW THEM

Treat them as if you are

they are your Black Card customers

HOW DO WE GIVE THEM…

1More Time

WITH FAMILY

WHAT DO YOU THINK?

2Less

STRESS

WHAT DO YOU THINK?

3

Enrich Their

CHILD

WHAT DO YOU THINK?

4Be A

GOOD PARENT

WHAT DO YOU THINK?

QUESTIONS?

30 minFree

Online Eval

zoic.ca/freecamp30

5

Social

STATUS

camphacker.tv/otc-app

thank youtravis@gocamp.pro

@camphacker